The Glossy Beauty Podcast

Glossy
The Glossy Beauty Podcast

The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.

  1. Your Reformer’s Emma Stallworthy on scaling subscription pilates in the US

    9 THG 1

    Your Reformer’s Emma Stallworthy on scaling subscription pilates in the US

    Despite being around for nearly 100 years, pilates has never been so popular.  As previously reported by Glossy, search volume for “pilates” was at an all-time high in January 2004, with small yearly spikes each January since. It wasn’t until 2022 that search numbers topped those 2004 numbers before hitting an all-time in January 2023 and then again in January of 2024.  However, searches have already topped 2024 numbers during the first week of the new year, according to Google Trends. The highest search numbers are coming from Australia, Singapore, New Zealand and the U.K. The U.S. ranks ninth for searches so far this year.  Pilates is a low-impact strength and mobility training practice designed by Joseph Pilates in 1920s Europe to rehab injured WWI veterans. He developed its tenets on a machine crafted from bed springs and wooden boards, which later inspired the "reformer," a machine with straps and springs that’s been evolved many times over for pilates practices today. Pilates is also taught on a yoga mat using hand weights, stretchy bands and other props.  Partially fueled by celebrity devotees like Hailey Bieber and Kendall Jenner, and propelled by viral fashion trends like 2024’s #PinkPilatesPrincess, the exercise modality shows no signs of slowing in 2025.  It’s something that Australia-based Emma Stallworthy is betting on with 4-year-old pilates rental and digital class subscription company Your Reformer. The company is well-known in Australia and New Zealand markets and, as of September, has officially expanded to the U.S. with its signature $39-per-week in-home reformer bed rentals. They come with more than 800 high-quality training videos on a corresponding app. The company also sells its reformer beds to consumers as well as studios, gyms and hotels. Your Reformer is fully bootstrapped by Stallworthy and her husband and co-founder Ben. The duo started as gym owners in Melbourne. After renting out their gyms' reformer beds during the pandemic, thy sold their gyms and doubled down on this new business. Emma is also a pilates instructor. The company has nearly no competition for reformer rentals. Leaders in the space selling or financing equipment include Stott Pilates, Balanced Body and Merrithew. Your Reformer beds sell for around $2,500, while the reformer bed prices of the aforementioned manufacturers start at around $5,000. Outside of the rentals, the company's reformer sales and corresponding digital classes mak up a unique business model that is best compared to Peloton stationary bikes. Peloton gained massive popularity during the pandemic but later experienced financial distress that led to cuts and the replacement of its CEO in 2024, as reported by CFO Drive.  Stallworthy joined the Glossy Beauty Podcast to discuss the company’s growth and expansion to the U.S. in September, the secret sauce behind growing its digital class subscriptions, its beauty and wellness partnerships, and the overall rise of autonomous pilates classes.

    47 phút
  2. The Glossy Beauty Podcast’s 2024 can’t-miss moments

    26/12/2024

    The Glossy Beauty Podcast’s 2024 can’t-miss moments

    Glossy reporters Lexy Lebsack, Sara Spruch-Feiner and Emma Sandler welcomed dozens of guests onto the Glossy Beauty Podcast in 2024. This included top executives at L’Oréal Group and Kendo Brands; longtime industry leaders from Retrouvé and Versed; and breakout indie brand founders from Flamingo Estate and Fazit. But it was the six interviews highlighted below that best capture the ways in which the beauty industry changed in 2024. In today’s special end-of-year podcast episode, Lebsack and Spruch-Feiner walk through six can’t-miss clips. In the clips ahead, Estée Lauder VP Chloe Green-Vamos discusses how the conglomerate is utilizing AI to better the business while longtime beauty exec Sarah Creal muses about reaching women over 40 with her new namesake line — two massive trends that swept the industry this year. This special 2024 episode also highlights an important change in retail’s role in business, as heard in a clip from Black Girl Sunscreen founder Shontay Lundy’s September episode. Speaking of sunscreen, Beauty of Joseon founder Sumin Lee joined the pod this month to discuss entering the U.S. market with the TikTok-famous brand. In another clip, Beachwaver’s Sarah Potempa shares the secret behind her knockdown success live-selling business on TikTok. And finally, in Glossy’s Tweens Talk Beauty episode, three Gen Alpha tween shoppers discuss the role beauty plays in their lives. The Glossy Beauty Podcast will be back next week with another special episode looking ahead at 2025 and will return on January 9 with our regular episodes.

    37 phút
  3. Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

    19/12/2024

    Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

    “I believe that every great brand should evolve its look and feel about every five years,” said Katherine Power, serial entrepreneur and the founder of Versed skin care. “Since our launch in 2019, we've seen that our core customer, who is primarily an older millennial or young Gen X — I call them Xennials — has really grown along with us, and we wanted to continue to grow with them and to create something fresh and modern.” This included a refresh of packaging, visuals and language overseen by Lola Gonzalez Marra, Versed’s longtime creative lead. Power and Marra have worked together for more than a decade on Power’s many entrepreneurial projects, including editorial sites WhoWhatWear and Byrdie — which Power launched with Hillary Kerr in 2006 and 2013, respectively — as well as color cosmetics line Merit, which Power founded in 2021.  “We decided we needed to evolve enough that it's a change, but not so much that you go on Versed one day and it's a completely different brand,” said Marra. As Power and Marra explained on this episode of the Glossy Beauty Podcast, the refresh has been in the works for over a year.  Versed was launched in 2019 from data and insights learned at Byrdie and WhoWhatWear, which Power and Kerr have since sold to publisher Dotdash in 2019 and publisher Future Brands in 2022, respectively.  Thanks to Versed’s omnichannel strategy where 75% of its sales are through Target, switching over merchandise has required a unique strategy. Hint: Versed is selling off older products DTC for 30% off right now. The team also rolled out tweaks to its social media aesthetic and naming formula for products. The brand also used this as an opportunity to fine-tune the assortment by making product cuts. But perhaps the biggest change is in its packaging colors, which Marra desaturated and leveraged into category IDs, all of which the duo discusses in the podcast episode.

    38 phút
  4. Special Episode: The year's Black Friday-Cyber Monday retail trends

    28/11/2024

    Special Episode: The year's Black Friday-Cyber Monday retail trends

    According to market research analytics companies and retail industry trade groups, American consumers are forecasted to spend nearly a trillion dollars on holiday shopping this year.  Specifically, shoppers could spend around $1,778 each, up 8% from 2023, according to new data released by Deloitte. Meanwhile, holiday sales could grow an estimated 2.5-3.5% to reach $990 billion in sales from November 1 to December 31, up from $964.4 billion in 2023, according to the National Retail Federation.  However, how consumers will spend this money — and on what — has yet to be seen. In this special Thanksgiving crossover episode with sister publication Modern Retail, Glossy Beauty Podcast co-hosts Lexy Lebsack and Sara Spruch-Feiner are joined by Modern Retail editor-in-chief Cale Guthrie Weissman to discuss BFCM retail trends.  This includes the growing bifurcation between prestige and value shopping. For example, the new luxury experiential brick-and-mortar shops from Chanel, Dior, Laneige and Violet Grey fall in sharp contrast to the “crazy low prices” promised by Amazon’s newest site, Haul. The site seeks to compete with low-price shopping on Temu, TikTok Shop and Alibaba.  The discussion also dives into current retail challenges, like abbreviated shipping times and the forthcoming return rush, as well as the concept of “chaos shopping,” all in today’s episode.  The Modern Retail Podcast, hosted by Weissman and Gabi Barkho, senior reporter at Modern Retail, airs every Thursday.

    44 phút
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Giới Thiệu

The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.

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