Talk Commerce

Brent W. Peterson
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Talk Commerce

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

  1. 4天前

    From Pizza Kid to Entrepreneur: Caroline D'Amore's Pink Journey

    In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards healthier options. Takeaways Caroline's background in the pizza industry shaped her work ethic.Pizza Girl was born out of a desire for healthier Italian food options.The brand focuses on quality ingredients and authenticity.Caroline's innovative pizza ovens cater to a diverse audience.The importance of female representation in the food industry is highlighted.Caroline's journey reflects the challenges of being a woman entrepreneur.The future of food is leaning towards cleaner, healthier ingredients.Direct-to-consumer relationships are crucial for brand success.Caroline aims to expand Pizza Girl globally with unique concepts.The podcast emphasizes the need for authenticity in business. Sound Bites "I have a lot to say on the subject.""I am the pizza girl.""Girls are awesome." Chapters 00:00Introduction to Pizza Girl and Caroline's Journey 08:06The Product Line: Sauces and Pizza Ovens 13:29The Vision for Brick and Mortar: Pink and Mortar 18:55Women in Entrepreneurship: Breaking Barriers 24:18The Future of Food: Trends and Innovations 30:45Taste of the Coast.mp4

    32 分钟

  2. 12月10日

    Revolutionizing Online Fundraising with Wix

    In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the role of analytics in optimizing fundraising efforts. Oren also highlights the ease of use for non-technical users and the potential for nonprofits to expand their reach using Wix's multilingual capabilities and AI tools. takeaways Wix powers over 700,000 online stores globally.Wix Donations simplifies the fundraising process.The platform allows for customized donation pages.Analytics help nonprofits track their fundraising success.Wix offers built-in marketing tools for promotion.User-friendly templates make setup easy for nonprofits.AI tools assist in content creation and marketing.Wix supports multilingual websites for global reach.The platform is designed for both nonprofits and individuals.Wix Donations can integrate with various business models. Sound Bites "You can use AI to generate social posts.""You can track and optimize your campaigns.""Wix offers stunning templates for nonprofits."Chapters 00:00Introduction to Wix and Oren Inditzky 05:29The Rise of Online Donations 08:37Wix Donations: A Comprehensive Solution 11:30Target Verticals and User Experience 14:27Analytics and Performance Tracking 17:32Tips for Nonprofits and Merchants 20:38Leveraging AI in Donations and Marketing 23:40Creating Engaging Content for Donations 26:41Final Thoughts and Call to Action

    29 分钟

  3. 12月3日

    Hack Your Way to Free Press Coverage: A Small Business Owner's Guide with Gloria Chou �

    In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leveraging media features to enhance SEO and build authority. The conversation also covers the significance of understanding journalists' needs, the art of follow-up, and the importance of humanizing pitches in an increasingly automated world. Gloria encourages listeners to reclaim their power in PR and provides resources for further learning. Takeaways PR is accessible to everyone, not just big brands.Organic PR can provide more value than paid ads.Understanding what journalists want is key to successful pitching.The CPR method (Credibility, Point of view, Relevance) is essential for effective pitches.Subject lines should be compelling and relevant to the journalist's audience.Follow up strategically with journalists after sending pitches.Personalization in pitches increases the chances of getting noticed.Leverage media features across multiple platforms for maximum impact.Awards should be framed in the context of solving problems for the audience.You are your business's best advocate in the PR landscape. Sound Bites "PR is the ultimate SEO tool.""PR is about writing a good pitch.""AI cannot replace the human touch in PR."Chapters 00:00Introduction to PR Coaching and Its Importance 03:58Demystifying Organic PR for Small Businesses 06:44The Power of PR vs. Social Media 10:07Crafting Effective PR Pitches 12:41The CPR Pitching Method Explained 15:43Optimizing Subject Lines for Journalist Engagement 18:38Building Relationships with Journalists 21:43Creating a Media List and Finding the Right Journalists 24:31Humanizing Your Pitch in a Digital Age 27:32Leveraging Media Features for Business Growth 30:24Final Thoughts on PR Strategy and Accessibility Links:www.gloriachoupr.com/masterclass www.gloriachoupr.com/podcastwww.prstarterpack.com

    34 分钟

  4. 11月26日

    Why Your USP Isn't Working and How to Fix It with Chantal Cornelius

    In this episode of Talk Commerce, Brent Peterson interviews Chantal Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in marketing approaches, and offers practical advice for new business owners. takeaways Traditional USPs often fail because they lack uniqueness.Emotional connections with customers are crucial for differentiation.Standout Strategies focus on what customers want to feel.Measuring marketing success is essential for growth.Public speaking can be an effective marketing tool.Cultural differences impact marketing strategies.New business owners should leverage their existing networks.Research and feedback are vital for effective marketing.Experimentation is important, but don't waste time on ineffective channels.Failure is not necessary for learning; research can guide success. Sound Bites "USPs are not unique!""I love doing it!""I hate failure!"Chapters 00:00Introduction and Passion for Horses 08:16Starting Apple Tree Marketing 08:53The Limitations of Unique Selling Propositions (USPs) 11:03Standout Strategies Based on Customer Emotions 15:13The Importance of Strategic Marketing and Measurement 23:07Effective Public Speaking and Marketing 25:53Differences in Marketing Approaches: UK vs US 29:43Starting Marketing: Talking to People You Know 32:21The Role of Experimentation and Learning from Others' Mistakes 35:53Shameless Plug: Take the Test on Apple Tree Marketing's Website

    39 分钟

  5. 11月19日

    Steep Success: How Full Leaf Tea is Brewing a Fortune in the Digital Age

    In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market. Takeaways Artisanal teas offer a flavorful and healthy alternative to mass-produced options.Listening to customer feedback is crucial for product development.Quality sourcing and organic certification are key to maintaining product integrity.Cold brewing tea can enhance flavor and reduce bitterness.Digital advertising is essential for e-commerce success, but diversification is important.Understanding customer demographics helps in tailoring marketing strategies.The holiday season is a peak time for tea sales, requiring preparation in advance.Innovative blends and flavors can attract new customers and retain existing ones.Matcha is a popular powdered tea that offers convenience and health benefits.Maintaining a stable customer base is vital for long-term business success. Sound Bites "Tea doesn't necessarily go bad.""I drink matcha every day."Chapters 00:00Introduction to Full Leaf Tea Company 05:02Journey into the World of Tea 09:53Sourcing and Quality Control in Tea 11:34Product Development and Customer Feedback 12:52Decaffeination and Herbal Teas 14:07Cold Brewing and Kombucha 16:38E-commerce Strategies and Challenges 17:54Working with a Spouse in Business 20:29Understanding the Customer Base 21:46Advertising and Marketing Shifts 23:48Exploring New Product Lines 24:47Brewing Techniques and Recommendations 28:58Excitement for the Holiday Season 30:12The Future of Tea in a Tech-Driven World 32:03Closing Thoughts and Resources

    34 分钟

  6. 11月17日 · 附赠内容

    After Hours Ecommerce with Shopware live from Shoptoberfest

    The conversation at Shoptoberfest explores various aspects of e-commerce, including the importance of community engagement, the role of photography in events, and the complexities of system integration. The guests discuss the significance of finding the right e-commerce platform, the challenges faced in B2B versus B2C markets, and the evolving landscape of e-commerce solutions. They emphasize the need for businesses to understand their unique requirements and the importance of having a solid support system in place to ensure success. takeaways Understanding solutions in e-commerce is crucial for success.System integration is key for seamless operations.Community engagement enhances the event experience.Sales and customer success drive e-commerce growth.Contractual obligations can impact platform choices.Evaluating e-commerce platforms requires understanding unique needs.The shift from SaaS to open source offers more flexibility.Finding the right solution is essential for business success.B2B and B2C markets have distinct challenges that need addressing. Sound Bites "This is kind of a dream of mine.""What's your thoughts on the evening?""Thanks for listening. B-b-b-bye."Chapters 00:00Introduction and Setting the Scene 02:47The Role of Photography and Videography in Events 05:38Understanding Solutions in E-commerce 08:56The Importance of System Integration 11:45Community Engagement at Shoptoberfest 14:32Sales Strategies and Customer Success 17:46Contractual Obligations in E-commerce Platforms 20:34Evaluating E-commerce Platforms 23:21The Shift in E-commerce Flexibility 26:31Navigating Complexity in B2B and B2C 29:23The Future of E-commerce Solutions 40:15TC - Outtro All AV version 1.mp4

    41 分钟

  7. 11月12日

    Live from Shoptoberfest: The Intersection of Culture and Commerce with Brian Lange

    In this enlightening conversation at Shoptoberfest, Brent Peterson and Brian Lang from Future Commerce delve into the evolving landscape of commerce, emphasizing the intersection of culture and commerce, the role of content creators, and the importance of understanding consumer behavior. They discuss the necessity of bringing transactions closer to decision points and introduce the concept of 'good friction' in the purchasing process. The conversation also touches on the impact of AI on commerce and the future predictions for the industry. Takeaways Future Commerce operates at the intersection of culture and commerce.Commerce is fundamentally about person-to-person connections.Consumer behavior is influenced by social models and trends.Content creators play a crucial role in shaping commerce today.Bringing transactions closer to decision points enhances purchasing efficiency.Good friction in transactions helps consumers make better decisions.AI is transforming the way we interact with commerce.Understanding the context of consumer purchases is vital.The future of commerce will require clear classification of interactions.Predictions about commerce can often come true over time.Sound Bites "Commerce is identity exchange.""Mimesis drives consumer behavior.""Culture is commerce."Chapters 00:00Introduction to Shoptoberfest and Future Commerce 04:26The Intersection of Culture and Commerce 07:29Understanding Commerce as Identity Exchange 10:30The Role of Content Creators in Commerce 13:22Bringing Transactions Closer to Decision Points 16:23The Concept of Good Friction in Transactions 19:44AI's Role in Future Commerce 22:27Classifying Human and Machine Interactions 25:43Conclusion and Reflections on Future Commerce 28:02Future of Commerce Jingle

    29 分钟

  8. 11月5日

    Live from Shoptoberfest: Adorama's Pro Secrets

    In this conversation, Brent Peterson and Scott Ohsman engage with Hani from Adorama, discussing the company's evolution from a traditional retail store to a leading e-commerce platform. They explore how Adorama has transformed into an experiential brand that prioritizes customer engagement and community building. Hani emphasizes the importance of leveraging technology and first-party data to enhance customer experiences and compete in a challenging market. The discussion also touches on the significance of unlocking value beyond pricing and the company's optimistic outlook for the future. Takeaways Adorama has evolved from a physical store to a digital-first company.The company focuses on creating an experiential brand for its customers.Customer intimacy and engagement are key to Adorama's strategy.Leveraging technology is essential for enhancing customer experiences.First-party data collection is a priority for understanding customer needs.Adorama aims to unlock value beyond just pricing.The company has diversified into various sectors beyond photography.Community building is crucial for customer loyalty.Adorama is one of the largest sellers of drones in America.The future outlook for Adorama is optimistic, with plans for growth.Sound Bites "We are David. We know it.""First-party data rules.""Flat is the new up."Chapters 00:00Introduction to Adorama and Its Legacy 04:06Adorama's Evolution and Market Positioning 07:06Customer Experience and Community Engagement 10:23Digital Transformation and E-commerce Strategy 13:18Innovative Approaches to Customer Personalization 16:03Leveraging Technology and Data for Growth 19:09Future Outlook and Business Strategy

    23 分钟
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关于

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

信息

  • 创作者
    Brent W. Peterson
  • 活跃年份
    2021年 - 2024年
  • 单集
    314
  • 分级
    儿童适宜
  • 版权
    © 2021-2024 - Talk Commerce
  • 节目网站
    Talk Commerce

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