Deconstructing Data

BDEX
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

  1. SEP 3

    From Clicks to Connections: Data Matching and Scalable Infrastructure

    What if you could know exactly who is visiting your website, without a form fill? On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure. Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His work sits at the intersection of B2B-to-B2C identity resolution, cloud computing, and high-volume data storage, all aimed at turning raw signals into revenue. We’ll talk about: 1. Visitor Identification: Turning Anonymous Traffic Into Leads 2. B2B to B2C Matching: Bridging the Data Gap 3. Massive Storage and Cloud Computing: Scaling Data Infrastructure Smartly 4. Tech Stack Whether you're in RevOps, Marketing, or Data Strategy, this is your inside look at what it takes to turn anonymous traffic into actionable leads, at scale.

    43 min

  2. AUG 22

    Inside the Stacks: How Shopify Brands Enrich Data for Bigger Profits

    What’s powering the most successful Shopify brands right now? A smarter, leaner data stack. On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems. We’ll break down the data challenges facing online sellers and how leading brands are turning customer intelligence into conversion wins. 1. Customer Segmentation Strategy: Personalization That Converts 2. Demand Forecasting and Inventory: Data-Driven Optimization 3. Customer Lifetime Value: Predictive Analytics for Profitability 4. Tech Stack Whether you’re scaling a DTC brand or just looking to get more from your data, this one’s for you.

    46 min

  3. AUG 15

    From Conversations to Conversions With Ai

    What if your customer conversations held the keys to your next revenue breakthrough? Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads. With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and enterprise insight. Before CallRail, he helped scale Banjo's AI innovation through a $100M Series C, and played a pivotal role in growing Vitrue into a $330M acquisition by Oracle. Today, he’s leading the charge on conversation intelligence transforming raw customer dialogue into high-impact data. In this episode, we’ll dive into: 1. Conversation Intelligence: Unlocking Insights from Every Interaction 2. Lead Conversion: Turning Interest into Revenue 3. AI Innovation: Driving the Next Breakthroughs 4. Tech Stack Whether you're building with AI, selling smarter, or trying to align product and revenue, this is a session you don’t want to miss.

    45 min

  4. AUG 15

    Why First-Party Data Is Your Career's Secret Weapon in Marketing

    On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation. We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy. Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actually move the needle on ROI. She's not just tech-smart she’s outcome-obsessed. 1. We'll be talking about what first-party data strategy really means and why it’s your moat 2. The real difference between 1st, 2nd, and 3rd party data (no fluff, just clarity) 3. How clean rooms and smarter data governance can power your campaigns and your career 4. Tech Stack Come welcome Ana Mourão back on the show with us today!!

    45 min

  5. AUG 6

    Unlocking Local Intelligence: AI Strategies for Hyperlocal Marketing

    What if your search data could tell you what your customers want and where they are? Join us on Deconstructing Data as we sit down with David Hunter, CEO of Local Falcon, the leading local rank tracker transforming how businesses see search visibility. With over a decade of experience in SEO and digital strategy, David has helped businesses, from startups to enterprises, tap into hyperlocal data to drive growth and outpace the competition. In this episode, we’re exploring: 1. Local Data in AI: The Missing Link 2. AI and Local Search: From Data to Strategy 3. Hyperlocal Marketing Automation: Trends, Tactics, and Takeaways 4. Tech Stack If you’ve been thinking of search as one-size-fits-all, think again.

    43 min

  6. AUG 6

    Data and AI Marketing: Empowering Ownership, Transparency, and Innovation

    As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast. In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies. With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet practical lens to how brands can navigate the next era of data ownership, transparency, and innovation. We’ll cover: 1. Digital Currency: Empowering Data Ownership and Literacy 2. AI and Avatars: The Future of Marketing 3. AI-Created Data: Building Trust Through Transparency 4. Tech Stack If you're building smarter, more ethical, and more human-centered AI marketing strategies, this conversation will challenge your thinking, and give you the tools to lead with clarity.

    44 min

  7. AUG 1

    AI in Email Marketing: How to Build Better Email Lists and Boost ROI

    Email may be one of the oldest digital marketing tools but it's far from outdated. With AI and automation, it’s getting a major upgrade. On this episode of Deconstructing Data, we’re joined by Brian Minick, Chief Operating Officer at ZeroBounce, a leader in email deliverability, validation, and data hygiene. Brian brings firsthand insight into how smarter data and automation are reshaping outbound strategy, from building cleaner lists to driving higher engagement and ROI. We’ll explore: 1. AI-Powered Sales: Smarter Outbound Automation Strategies 2. Data-Driven Marketing: Unlocking Customer Intelligence 3. Scaling Growth: Data and Automation for All 4. Tech Stack Whether you're scaling a sales team or optimizing your marketing funnel, this episode is packed with tactical advice and fresh perspective on what AI and data can do for your outbound efforts.

    41 min

  8. JUL 3

    From Leads to Leases: Demand-Side Real Estate Data

    Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter.On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategies and has spent over two decades at the intersection of political strategy, behavioral research, and audience-driven messaging.Before founding RCKRBX, Michael served as a media consultant and strategist for high-profile political campaigns across the Northeast and worked in the Office of Political Affairs under the first Bush Administration. His background in political communications and campaign management informs how he approaches real estate, not just as a property play, but as a people-first, data-powered opportunity.We’ll dive into:Using Demand Data – How renter sentiment is transforming marketing strategy.Predicting Rental Performance – Leveraging behavioral data to forecast leasing outcomes.Cross-Industry Insights – Applying lessons from politics and CPG to real estate.Tech Stack – The tools enabling smarter, more responsive marketing.If you want to understand where multifamily marketing is headed and what it looks like when you finally put the renter at the center, don’t miss this episode.

    46 min
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About

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Information

  • Creator
    BDEX
  • Years Active
    2022 - 2025
  • Episodes
    155
  • Rating
    Clean
  • Copyright
    © BDEX
  • Show Website
    Deconstructing Data