Deep Crown - Why Instiitutional Knowledge Matters

My colleagues at Palace Intrigue keep reminding me that these stories drive engagement, and my inbox floods every time I touch this topic. But this week's "As Ever" saga provides such a perfect case study in why The Firm's methodical approach exists that I find myself, once again, compelled to analyze it. The latest rebranding debacle isn't just about a name change – it's about the fundamental difference between individual entrepreneurship and institutional wisdom. Within days of launching, we've seen the new venture face challenges from a Spanish town's centuries-old coat of arms (dating back to 1370, no less) and a pre-existing New York vintage clothing brand. This comes after the original "American Riviera Orchard" apparently ran afoul of a pear company's trademark. You couldn't script a better illustration of why the royal institution's careful, sometimes maddeningly slow approach to everything serves a purpose. Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app which seays UNINTERRUPTED LISTENING. For Spotify or other players, visit caloroga.com/plus. No plug-ins needed! You also get 20+ other shows on the network ad-free! Subscribe to Deep Crown’s free newsletter at https://deepcrown.substack.com