DEEP DIVE: How To Create a Membership Program with Unlock Protocol | #144 Milk Road Radio

There’s no doubt that NFTs will become the de-facto technology used for memberships and subscriptions in the future. So we’ve teamed up with Unlock Protocol in this weeks Deep Dive to talk about creating membership programs.

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✏️ AUTHOR INFO ✏️

Name: Unlock Protocol

Unlock Protocol is the go-to tool for on-chain memberships, ticketing, and more.

Find them: Unlock Protocol

🚀 SPONSORS 🚀

Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event!

⏱ TIME POINTS ⏱

00:00 - intro

05:40 - The basics

07:51 - Difference between Membership and Subscription

09:48 - How to build your membership program

10:17 - How to determine eligibility for you program

12:43 - Traits of successful membership programs

16:22 - Membership identity and benefit stack

18:39 - Membership privileges, benefits and tiers

20:50 - Privileges and benefits to offer

22:31 - Importance of status

25:05 - How to measure success

25:58 - Defining your membership terms

26:58 - Technical side of building a membership

29:03 - Gating and membership access

30:52 - Selling, minting and airdropping memberships to your community

33:00 - Final thoughts