Deep: The Health Marketing Podcast

DeepIntent
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Deep: The Health Marketing Podcast

Deep: The Health Marketing Podcast

الحلقات

  1. The Community Within the Community: Creating Health Content that Resonates

    ٢٩ ربيع الآخر

    The Community Within the Community: Creating Health Content that Resonates

    In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient engagement and healthcare communication over the years. Tom delves into the critical role of personalized health content, highlighting why tailored messaging resonates more deeply with consumers and leads to better health outcomes. They discuss the importance of privacy in digital health experiences, the challenges and benefits of programmatic advertising, and the ways in which healthcare providers are using online resources to stay informed and better serve their patients. Tune in to learn about how healthcare leaders leverage data-driven strategies to create meaningful connections between patients, providers, and content—and why the future of health marketing lies in understanding each consumer’s unique journey.

    ٣٩ من الدقائق
  2. Help Them Practice Good Medicine: Marketing to Physicians via EHR

    ١٥ ربيع الآخر

    Help Them Practice Good Medicine: Marketing to Physicians via EHR

    In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of healthcare marketing, the unique challenges of communicating with physicians, and the vital role EHRs play in enhancing patient care.  Damon dives deep into the intricacies of marketing within the healthcare provider ecosystem, focusing on the importance of delivering timely, relevant information to doctors in a way that complements their workflow. He explains how EHR platforms have transformed over the years and why they're a critical touchpoint for marketers aiming to influence prescription decisions and improve patient outcomes. Tune in to learn about the most valuable ways to reach HCPs at the point of care.

    ٣٩ من الدقائق
  3. The Hispanic Patient: How Companies Engage with Heart

    ٢٩ ربيع الأول

    The Hispanic Patient: How Companies Engage with Heart

    In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often-overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth. Jorge shares insights on the unique cultural factors that influence Hispanic health behaviors, such as family caregiving and spirituality, highlighting the underrepresentation of Hispanics in health data and clinical trials. He explains how misconceptions about insurance and financial barriers have created blind spots in marketing strategies. Jorge emphasizes the importance of culturally relevant content and the need to build trust with the Hispanic community, particularly through Spanish-language media. The conversation also touches on the successes seen by brands that have embraced marketing to Hispanics, noting significant returns on investment. Jorge highlights the opportunities available for pharma companies to engage with this growing segment of over 60 million people and why understanding cultural nuances is essential for better health outcomes and business success.

    ٤٧ من الدقائق
  4. The Science and the Art: Bridging Analytics and Media Strategies

    ١٥ ربيع الأول

    The Science and the Art: Bridging Analytics and Media Strategies

    In this episode, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years and how they will likely continue changing. They discuss the critical balance between media strategy (an art) and analytics (a science), the importance of transparency in client and partner relationships, and how the right data can drive better decisions and improve patient outcomes.

    ٣٩ من الدقائق
  5. The Future of Omnichannel Analytics

    ١ ربيع الأول

    The Future of Omnichannel Analytics

    In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how Merck is preparing for future changes in technology and regulations. Together, Tim and John also explore the potential of underutilized channels like connected TV (CTV) and the promise of creative messaging that resonates with patients, among other key industry ambitions.

    ٣٦ من الدقائق
  6. How Using All Available Datasets Saves Lives

    ١٦ صفر

    How Using All Available Datasets Saves Lives

    In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create innovative solutions for their clients, aiming for higher success rates and better health outcomes. Comments? Questions? Email deep@deepintent.com or visit TheDeepPodcast.com.

    ٤٢ من الدقائق
  7. Deep: The Health Marketing Podcast Trailer

    ١ صفر

    Deep: The Health Marketing Podcast Trailer

    Listen to the trailer for Deep: The Health Marketing Podcast. Head to TheDeepPodcast.com or email deep@deepintent.com for more information.

    ١ من الدقائق
  8. Patients are Waiting: The Health Marketer's Greatest Challenges Today

    ١٧ محرم

    Patients are Waiting: The Health Marketer's Greatest Challenges Today

    In this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, Global President, IPG Mediabrand Health. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her career journey, the significance of personalization and preventative care, and the future of health marketing. She highlights the need for speed, technology, and creativity in driving meaningful impact and encourages listeners to stay ahead by asking questions and embracing change. Tune in to hear their insights on the evolving landscape of health marketing and how it can make a real difference. Comments? Questions? Email deep@deepintent.com or visit TheDeepPodcast.com.

    ٣٢ من الدقائق

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Deep: The Health Marketing Podcast

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