Defragmenting The Long Tail Of E-Commerce: Michael Rubenstein, Co-Founder, OpenStore

Shopify might be arming the rebels, but what happens if a rebel wants to retire and fight for another cause? Not every DTC business can be an Allbirds or a Figs. Shopify entrepreneurs don’t have too many options when they want to exit their business. That’s why our guest Michael Rubenstein co-founded OpenStore.

Michael has a fascinating background. He started in the early days of adtech, as General Manager of Google’s DoubleClick Ad Exchange (AdX), and then as President of AppNexus, which was acquired by AT&T and rebranded as Xandr. At OpenStore, he’s offering instant liquidity to Shopify entrepreneurs by acquiring and operating their businesses.

In this conversation, Chris and Michael discuss his previous startup experiences at AppNexus and DoubleClick and how they’ve informed his leadership at OpenStore. They also discuss the need for a business like OpenStore to defragment the long-tail of ecommerce. 

If you’re curious about OpenStore’s journey and where it’s headed, you’ll want to listen to this episode. 

Connect with Michael on Linkedin

Connect with Chris on Twitter and Linkedin

Check out OpenStore

About Michael Rubenstein:

Michael Rubenstein is the President and Co-Founder of OpenStore. He previously served as President and Board Member at AppNexus before and after the company’s acquisition by AT&T. Prior to AppNexus, he founded and served as General Manager of Google’s DoubleClick Ad Exchange (AdX). Michael served on the Board of Directors for IAB for more than four years. He graduated from Columbia Business School with an MBA and McGill University with a BA.

About Convictional:
Convictional helps retailers add new brands and categories to their assortments, without any inventory risk. Learn more at convictional.com.