Demand Gen Daily

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Demand Gen Daily

Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday to Friday, Nick and Ricky (the Co-Founders of Blue Meta) will help you take your results to the next level. From Strategy to Digital to Creative and everything in between, if it’s getting people results we’re bringing you the inside scoop. Remember to follow the podcast and subscribe to our newsletter.  Demand generation: the process of creating awareness and demand for your products or services. It expands your audience, generates urgency, and clarifies your solution to transform interest into profitable revenue. Hosted on Acast. See acast.com/privacy for more information.

  1. 03/21/2023

    Ep 48 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 2

    We’re back with the second part to our discussion about B2B Demand Generation! In this episode we elaborate on what we talked in the first part of this topic about the different KPIs you can be tracking month to month to determine which tactics are driving the best results for your B2B business. Hosted on Acast. See acast.com/privacy for more information.

    8 min

  2. 03/20/2023

    Ep 47 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 1

    Demand generation is a critical aspect of any B2B service-based business, and tracking the right key performance indicators (KPIs) is essential to ensuring the success of your demand generation strategy. In this podcast, we'll outline the most important KPIs to track, as well as some best practices for measuring them effectively. Hosted on Acast. See acast.com/privacy for more information.

    10 min

  3. 03/17/2023

    Ep 46 - How to go From Single to Double Digit ROAS

    In this episode of the Demand Gen Daily podcast, hosts Nick and Ricky discuss strategies for e-commerce businesses to increase their ROAS (return on ad spend) from single to double digits. They emphasize that there is no single way to achieve this, as it is highly contextual to each individual market. However, they offer some broad rules, including the importance of having a solid remarketing funnel and utilizing effective email marketing. They explain that email marketing can significantly boost ROAS, as it is cheaper and allows for greater scale when targeting previous shoppers and email subscribers. They also caution against common pitfalls in email marketing, such as not properly segmenting email lists and failing to offer compelling deals and promotions. Overall, the episode provides valuable insights for e-commerce businesses looking to increase their ROAS and scale their operations. Hosted on Acast. See acast.com/privacy for more information.

    8 min

  4. 03/16/2023

    Ep 45: Amazon - Part 13 - Transitioning from Amazon to Website Sales

    In this episode of the Demand Gen Daily Podcast, hosts Nick and Ricky discuss how to diversify your sales beyond Amazon and transition to other channels or your own website. They share tips on building brand trust, reaching out through different channels like Google and Facebook, and whether to sell on your website or drive more sales to your Amazon store. Tune in for valuable insights on how to grow your sales beyond Amazon. Hosted on Acast. See acast.com/privacy for more information.

    8 min

  5. 03/08/2023

    Ep 44: Amazon - Part 12 - Scaling Amazon in 2023

    As an Amazon seller, you're always looking for ways to grow your business, but scaling can be challenging. Most Amazon sellers are selling five or fewer products, which limits their earning potential. To truly break through the earning barriers and succeed on Amazon, you need to scale your business. So, what does it mean to scale on Amazon? Scaling means expanding your product range, increasing your sales volume, and building a solid reputation in your niche. But scaling is not easy, and it requires a lot of effort, time, and resources. Hosted on Acast. See acast.com/privacy for more information.

    10 min

  6. 03/07/2023

    Ep 43: Amazon - Part 11 - Reducing Operational Costs for Amazon FBA Sellers

    In this episode of the Demand Gen Daily Podcast, we discuss the importance of reducing operational costs for Amazon FBA (Fulfillment by Amazon) sellers. Here are the top topics we cover: - We identify shipping costs, manufacturing costs, and storage fees as the three big expenses that need to be minimized. - Advising against shipping by air and recommend partnering with a third-party storage facility to reduce storage fees. - Emphasizing the importance of accurate sales forecasting to avoid overstocking or stockouts, which can also increase costs. Hosted on Acast. See acast.com/privacy for more information.

    10 min

  7. 03/03/2023

    Ep 42: Amazon - Part 10 - Winning with Amazon Product Launches: A Guide to Success

    If you're looking to launch a product on Amazon, you might assume that if you build it, they will come. Unfortunately, that's not the case. To give your product the best chance of success, you need to develop a launch strategy that's both intelligent and hyper-focused. In this episode of the Demand Gen Daily podcast, hosts Nick and Jayce share their expertise on product launches on Amazon, with a particular focus on key strategies for winning the launch game. Hosted on Acast. See acast.com/privacy for more information.

    9 min

  8. 03/02/2023

    Ep 41: Amazon - Part 9 - Amazon Product Research: Why it Matters Most

    If you're considering selling on Amazon, product research is the most important step in your journey. In this post, we'll discuss why Amazon product research matters and provide you with four key takeaways to help you launch a successful product on Amazon. Emotional attachment to a product idea can be detrimental. One of the biggest mistakes new sellers make is becoming emotionally attached to a product idea. They may have romanticized a certain idea of a product and believe that their product is the best. However, this subjective opinion may not matter to the buying community. Therefore, it's important to choose a product that has reasonable demand, rising demand, and fewer competitors. Choose a product category that is less competitive. Entering a product category where you're trying to find that niche within a niche may not be the best strategy. Instead, go for a product category that's generally less competitive. Research the top 10 product category leaders to see if they're based in China or have a significant content marketing advantage. This will help you understand if you can compete with them in terms of price and marketing. Use tools like Google Trends, Jungle Scout etc to get this info. Research your competition before investing in product development. Before investing in prototypes and product development, research your competition to understand their ad and content marketing strategies. This will help you go into the competitive arena with your eyes wide open. Additionally, choose a product that has a clear visual distinction from its competitors. Leverage your advantages. While Chinese sellers may have a price and manufacturing advantage, there are advantages that Western sellers have as well. For instance, Western sellers can leverage their quality, branding, and customer service to stand out from the competition. Therefore, it's important to identify and leverage your advantages to compete in the market. Hosted on Acast. See acast.com/privacy for more information.

    10 min
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About

Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday to Friday, Nick and Ricky (the Co-Founders of Blue Meta) will help you take your results to the next level. From Strategy to Digital to Creative and everything in between, if it’s getting people results we’re bringing you the inside scoop. Remember to follow the podcast and subscribe to our newsletter.  Demand generation: the process of creating awareness and demand for your products or services. It expands your audience, generates urgency, and clarifies your solution to transform interest into profitable revenue. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Blue Meta
  • Years Active
    2022 - 2023
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © Blue Meta
  • Show Website
    Demand Gen Daily

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