Humans of Multifamily

Zuma

5.0 (6)
BUSINESS
UPDATED WEEKLY

Humans of Multifamily

CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

5 DAYS AGO

Demetri Themelis: The $75 Check That Skyrocketed Knock

Shiv Gettu sits down with Demetri Themelis, co-founder of Knock, who shares his journey from finance to entrepreneurship. Growing up in a Greek-American household where money struggles were frequent, Demetri developed an early drive for financial security. After working as an equity sales trader at UBS during the financial crisis, he and his co-founder Tom took a leap of faith into tech. Through raw conversations about the three-year journey to their first $75 check, building product-market fit, and managing the emotional highs and lows of entrepreneurship, Demetri reveals how Knock evolved from a simple scheduling platform to a comprehensive CRM solution. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Introduction & Early Money Memories02:00 Family Background & Greek Community08:00 First Formal Mentorship Experience19:00 UBS Career & Transition to Tech43:00 Product Market Fit Journey & First Customer59:00 Post-Exit Reflections & New Motivations

1h 16m
FEB 11

Chase Harrington: The Gift of Not Fitting In

Shiv Gettu sits down with Chase Harrington, who shares his remarkable journey from aspiring dentist to tech executive. As the youngest of four siblings in a middle-class family, Chase's path took an unexpected turn when dental school rejection led him to a plasma company, where he discovered his true calling in business leadership. Through candid conversations about childhood insecurities, bullying, and the drive for excellence, Chase reveals how early experiences shaped his leadership style at Entrata, where he helped grow the company from 20 to over 2,000 employees. His story illustrates how life's biggest setbacks often lead to the most profound opportunities for growth. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visitgetzuma.com and follow Shiv on LinkedIn. 00:00 Early Life & Family Values08:00 Academic Drive & Texas Academy19:30 Dental School Dreams & Rejection28:00 Finding Purpose in Business36:00 The Path to Tech Leadership50:00 Personal Growth & Leadership Lessons

1h 35m
FEB 4

Christian Belew: The Skater Kid Who Built a Marketing Empire

Shiv Gettu sits down with Christian Belew, Managing Director at RPM Living, as he shares his unconventional path from drumline captain to marketing leader. Through stories of finding his tribe in college and joining RPM on the first day of COVID lockdown, Christian reveals how he helped grow the marketing team from 4 to over 100 people by leading with trust. He discusses the power of being in the right place at the right time, why sharp skills matter more than perfection, and how his military family background shaped his balanced approach to leadership. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Years & Finding Direction 08:00 College Years & Leadership Growth 19:30 First Jobs & Marketing Journey 28:00 Joining RPM During COVID 36:00 Building & Leading Teams 45:00 Future of AI in Multifamily

54 min
JAN 28

Devin Shurtleff: How The CEO of Opinion Learned to Lead Through Loss

Shiv Gettu sits down with Devin Shurtleff, CEO of Opinion, as he opens up about losing his co-founder and best friend Justin Bingham. Through stories of building a fortress of support, finding product-market fit in multifamily, and processing profound loss while leading a company, Devin provides a raw look at the human side of entrepreneurship. In an emotional conversation, he shares their last interaction, the challenge of telling his team, and how the multifamily industry has rallied around him during the darkest moments. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. Key moments:00:00 Early Life & Work Ethic13:00 Building First Businesses26:00 Finding Product-Market Fit32:00 Processing Justin's Loss41:00 Leading Through Crisis54:00 The Last Goodbye Note: This was a particularly emotional and vulnerable conversation about recent loss. Devin's openness about grief, leadership, and friendship provides a powerful reminder of the deep human bonds that exist within the multifamily industry.

54 min
JAN 21

Melanie French: Managing People & Properties as the CEO of RR Living

Shiv Gettu sits down with Melanie French, CEO of RR Living, as she shares her remarkable journey from weekend leasing agent to industry leader. Through stories of standing in line with police escorts to deposit rent checks and creating self-service maintenance closets, Melanie reveals how property management has evolved over four decades while its core mission remains unchanged: creating homes where life's best memories unfold. With infectious optimism and deep wisdom, she discusses why taking risks at eighteen led to managing over 200,000 apartment homes, how finding love started with a Coast Guard flood call, and why every front door represents an opportunity to make magic in someone's life. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn. 00:00 Early Life & Family Values08:00 Taking Risks & Finding Purpose19:30 Evolution of Property Management28:00 The Human Side of Housing36:00 Leading with Love in Multifamily50:00 Technology & Future of Service

1 hr
JAN 14

Spencer Rascoff: Lessons in Courage & Hard Work From The Founder of Zillow

Shiv Gettu sits down with Spencer Rascoff, co-founder of Hotwire and Zillow, as he shares his journey from competitive chess player to transformative tech leader. From facing potential business collapse after 9/11 to scaling Zillow into a household name, Spencer provides candid insights about founder psychology, navigating crises, and the delicate balance between optimism and pragmatism in leadership. Through stories of teaching entrepreneurship at Harvard and building multiple successful companies, he challenges conventional wisdom about founder archetypes and shares his perspective on manufacturing adversity, raising resilient kids, and finding the right path to entrepreneurship. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Life & Chess Career08:00 Family Background & Music Industry19:30 Hotwire Journey & Post-9/11 Crisis28:00 Building Zillow36:00 Leadership Philosophy & Growth50:00 Teaching Entrepreneurship at Harvard

1h 20m
JAN 7

Tara Samuels: Trading Perfection for Connection

Shiv Gettu sits down with Tara Samuels for an intimate conversation about overcoming childhood trauma, the power of mentorship, and creating safe spaces in the multifamily industry. Through candid stories about finding love at a trade show and healing family relationships, she illustrates how authenticity can transform both personal life and professional leadership. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn. 00:00 Early Life & Family Dynamics 08:00 Processing Childhood Trauma 19:30 Finding Purpose Through Work 28:00 Healing & Personal Growth 36:00 Love Story in Multifamily 50:00 Project 66 & Mentorship Program

1h 15m
12/24/2024

Melania Armenta: A Blueprint for Bold Change

Shiv Gettu sits down with Melania Armenta, Director of Resident Strategy at Gallery Residential, as she shares her journey of personal and professional reinvention. Born into a family of Mexican migrant workers, Melania opens up about her transition journey, her deep connection to spirituality, and how she's revolutionizing the multifamily resident experience through art and authenticity. From organizing body painting events to launching the largest Artists in Residence program, Melania discusses how viewing everyday experiences as art can transform both business and life. She also shares profound insights about love, dignity, and the courage to be wrong. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Life & Family Background 08:00 Personal Journey & Transition 19:30 Spirituality & Source 28:00 Creating Art in Multifamily 36:00 Artists in Residence Program 43:00 Personal Values & Growth

47 min

5

out of 5

6 Ratings

CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

Creator

Zuma
Years Active

2024 - 2025
Episodes

17
Rating

Explicit
Copyright

© Zuma
Show Website

Humans of Multifamily