True Story: The Public Relations Podcast

Whitney Lee
  • 5,0 (24)
  • MARKETING
  • CHAQUE SEMAINE
True Story: The Public Relations Podcast

Welcome to True Story: The PR Podcast – a weekly show that features brands and businesses that have a authentic story to tell. From wild investments, lawsuits against massive brands, bankruptcies and surprise features on Oprah, you’ll hear how some of the nation’s brands and businesses developed into who they are today. Whitney Lee, the host and Founder of True Story PR, also shares valuable PR advice on different industries, topics and more. Tune in below or on any platform you listen to podcasts.

  1. 3 MARS

    You're Wasting Your Money on PR If...

    Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities. Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts. What You’ll Learn in This Episode:✅ The biggest mistakes businesses make when investing in PR✅ Why a strong brand identity is crucial before launching PR efforts✅ How to tell if your company has newsworthy content✅ The role of operational readiness in PR success✅ Why PR isn’t just about media hits—it’s about long-term impact Resources & Links: Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Website TheWhitneyLee.com

    41 min

  2. 24 FÉVR.

    Should You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham Ghostwriters

    Ever thought about writing a book but don’t know where to start? Whether you’re an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing. Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of understanding the ROI of writing a book, and how the publishing industry is evolving. If you’re considering writing a book, this episode is packed with expert advice to set you up for success. What You’ll Learn in This Episode:✅ How Gotham Ghostwriters helps authors turn ideas into books✅ The pros and cons of self-publishing vs. traditional publishing✅ Why writing a book is an investment—and how to measure its ROI✅ The evolving landscape of the publishing industry✅ Key steps to strategically plan your book for maximum impact Resources & Links:📌 Gotham Ghostwriters Website📌 Connect with Gotham Ghostwriters on LinkedIn📌 Connect with Whitney on Instagram 🎧 Hit play now and take the first step toward becoming a published author!

    37 min

  3. 17 FÉVR.

    Pitching Is for More Than Just Media (And This Is Why You’re Striking Out!)

    In this episode, Whitney Lee breaks down the real meaning of pitching and why it’s more than just sending out press releases. Whether you’re pitching a story, a campaign, or a brand partnership, Whitney shares how to communicate your ideas effectively, avoid common mistakes, and build genuine relationships that lead to real opportunities. Key takeaways: What pitching really means in PR and beyondHow to craft a pitch that gets attention (without being spammy)Why emails aren’t enough—how direct conversations make a differenceCommon pitching mistakes and how to fix themIf you want to sharpen your pitching skills and turn conversations into opportunities, this episode is for you! ---- Whitney on LinkedIn Whitney on Instagram True Story PR Website TheWhitneyLee.com

    19 min

  4. 12 FÉVR.

    PR is Changing: How to Keep Up in an Industry that Continually Shifts with Adriana Sol, Founder of Wander PR

    💡Is PR really just about getting media coverage? Think again. Today, Whitney Lee sits down with Adriana Sol, founder ofWander PR, to break down the biggest misconceptions about public relations and what it really takes to build a successful agency. Adriana shares her journey into PR, the impact of COVID-19 on her business, and how she’s navigated the challenges of leadership in a constantly evolving industry. She and Whitney explore why PR isn’t a one-size-fits-all strategy, the importance of measuring success beyond financial metrics, and how self-reflection plays a key role in effective leadership. They also dive into: The dynamics of client relationships and how to add real valueThe unique challenges of PR as a non-systematic fieldHow remote work culture has shaped agency growth and leadershipThe evolving role of PR professionals in today’s media landscapeIf you’re a PR professional, business owner, or someone navigating leadership, this episode is packed with insights on strategy, creativity, and building authentic connections. -------- Wander PR on Instagram -------- Whitney on LinkedIn Whitney on Instagram True Story PR Website TheWhitneyLee.com

    48 min

  5. 5 FÉVR.

    Should You Get a Master's Degree?

    Should you get a master’s degree? In today's episode, Whitney shares her personal experience, diving into the motivations behind pursuing further education, the importance of internships, and the true value of the connections made in school. Whitney breaks down why a master’s degree can be a great tool for some—but not always necessary for career growth. If you’ve been debating whether grad school is the right move for you, this episode will give you the clarity you need. ------------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website TheWhitneyLee.com

    47 min

  6. 27 JANV.

    PR Predictions for 2025 with Jen Berson, Founder and President of Jeneration PR

    In an industry where it’s common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.  Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!  ——— Connect with Jen on Instagram  Jeneration PR  Jeneration Academy  Join Powerhouse Pros Free Online Community ——— Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website TheWhitneyLee.com

    56 min

  7. 20 JANV.

    3 Ways Businesses are Rethinking Their Marketing & PR in 2025

    In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approach to branding. She reflects on how the pandemic has changed the way businesses operate, particularly in terms of team structures and the increasing acceptance of remote work. The conversation highlights the importance of adapting to new trends in marketing, including the effectiveness of organic content over traditional polished imagery. ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations Website TheWhitneyLee.com

    35 min

  8. 14 JANV.

    What PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEO

    Are you leveraging the full power of SEO in your PR strategy, or are you leaving potential untapped? In this episode, Whitney sits down with Jade Pruett to uncover the vital connection between SEO and PR—a must-know for any modern marketer. Together, they break down the challenges PR professionals face in navigating SEO and share actionable strategies to bridge the gap. 💡 Here’s what you’ll learn: The art of acquiring backlinks and why guest posting still reigns supreme. How media coverage can amplify your SEO game. The value of tools like Google Analytics and Google Search Console for tracking success. Why transparency and accessibility are crucial in SEO practices. The role of AI in content creation and how to integrate it effectively. How social media platforms, including Pinterest, play into SEO strategies. Jade also shares inspiring success stories and practical tips to help local businesses thrive in the digital marketing space. Whether you're a PR professional, a marketer, or a business owner, this conversation is packed with insights to boost your online visibility and deliver measurable results for your clients. Tune in now to discover the strategies you need to dominate the digital marketing landscape! ----------- Free SEO Report Card HelloSEO Website Jade on LinkedIn Jade on Instagram ----------- Whitney on LinkedIn Whitney on Instagram True Story PR Website TheWhitneyLee.com

    56 min
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À propos

Welcome to True Story: The PR Podcast – a weekly show that features brands and businesses that have a authentic story to tell. From wild investments, lawsuits against massive brands, bankruptcies and surprise features on Oprah, you’ll hear how some of the nation’s brands and businesses developed into who they are today. Whitney Lee, the host and Founder of True Story PR, also shares valuable PR advice on different industries, topics and more. Tune in below or on any platform you listen to podcasts.

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