AIGA Design Podcast

AIGA, the professional association for design
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AIGA Design Podcast

The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."

  1. 1월 23일

    Scott Berkun on Why Design is Hard

    In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello and guest Scott Berkun, author of Why Design is Hard, discuss the complexities of design, touching on themes such as the challenges designers face, the importance of understanding business contexts, and the role of curiosity as a superpower. We explore the concept of 'gravity problems' in design, emphasizing the need for designers to navigate organizational politics and influence effectively. The conversation also explores the myths surrounding design, the evolving identity of designers in the workplace, and the impact of AI on the future of design. Takeaways Designers often assume they know better without understanding the context. Gravity problems are unsolvable issues that designers must learn to navigate. Understanding the business context can enhance a designer's influence. Curiosity is a vital skill for designers to build relationships. Designers should focus on the value they bring beyond aesthetics. The myth of the 'eureka moment' oversimplifies the design process. Designers can influence decisions by visualizing problems and solutions. Career paths should prioritize fulfilling work over job titles. AI will change the design landscape, but human oversight remains essential. Building trust and relationships is crucial for designers to succeed. References & Recommendations Why Design is Hard (Scott’s book) -  https://amzn.to/4amlzUb  Jaguar Rebrand Video, “Copy Nothing” - https://www.youtube.com/watch?v=rLtFIrqhfng  Designing Your Life: How to Build a Well-Lived, Joyful Life (reference for “gravity problems”) - https://amzn.to/40yeM6D  Netflix documentary about Paula Scher referenced in the episode - https://www.youtube.com/watch?v=LCfBYE97rFk  Feline Philosophy: Cats and the Meaning of Life -  https://amzn.to/3C7icUA Scott Berkun’s website - https://scottberkun.com/ Watch the video version of the AIGA Design Podcast on YouTube -  https://www.youtube.com/user/AIGAdesign

    41분

  2. 1월 9일

    Data Visualization & Migration with Marta Foresti & Federica Fragapane from the LAGO Collective

    In the third episode of the season of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Marta Foresti and Federica Fragapane. Marta is the founder and CEO of LAGO Collective, as well as a visiting senior fellow at ODI Global and the Moleskine Foundation. Federica is an independent information designer who has collaborated with organizations like Google, the United Nations, the World Health Organization, the European Union, BBC Science Focus, Columbia University, and La Lettura. Marta and Federica discovered each other’s work through social media and realized they shared a common motivation: using design to create impactful projects. Their mutual interest in the movement of people as a global phenomenon led them to collaborate at LAGO Collective. Through their work, they’ve come to understand that design’s power goes beyond representing data or creating beautiful visuals; it can actively perform and generate knowledge. Marta explains that at LAGO Collective, projects often begin with a desire to tell a story, followed by research, rather than starting with a research question to guide the story. Federica challenges traditional imagery used in data visualization by introducing new symbols that offer an alternative narrative. She emphasizes the importance of intentionality in the design process, ensuring that the visuals align with the intended message and impact. They also discuss how to work with both qualitative and quantitative data to craft compelling storytelling through data visualization. For Marta and Federica, their projects are not just about presenting information but about performing for the audience—engaging them in a meaningful way. Both Marta and Federica are committed to introducing new stories that influence public discourse, challenge dominant narratives, and combat misinformation. They envision LAGO Collective as a space where people can have open conversations that inspire change. What topic would you bring to LAGO Collective for a new conversation?

    57분

  3. 2024. 12. 18.

    Assembling Tomorrow with Scott Doorley & Carissa Carter from the Stanford d.school

    In the second episode of this season of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Scott Doorley and Carissa Carter, professors at the Stanford d.school, discussing their career and their new book Assembling Tomorrow.  Their motivation to write the book came from the feeling of how unsettling they believe the world is right now and the belief we can craft a better tomorrow. Carissa believes Design is not just about the products we create but the experiences that create and the system that we live in.  In the book, they introduce the concept of Runaway Design and the unpredictability of technology's evolution. They delve into our interactions with materials, physical and digital, and explore the implications that might arise from it. Their book navigates in a fiction and non-fiction space and tackles speculative design methods. Scott and Carissa argue that design begins as fiction since everything is imagined before it’s created. Scott reflects on the fact that society is changing things but challenges listeners by asking: What do we actually want to change? The conversation also touches on their evolving relationships with AI tools and how this is part of their creative process in an exploratory way.  They share how some of their students are exploring AI’s limitations in the physical world and reflecting on how this highlights the depth of human knowledge. They believe their work is bringing visibility to the invisibility brought by technology. What about you? How are you shaping the future you believe in? Assembling Tomorrow: https://amzn.to/3P3QzP7 Watch the video version of the AIGA Design Podcast on our YouTube channel: https://www.youtube.com/playlist?list=PLBsiKvJPy6IEKSanoWtz2-xFggU0ncuBM

    44분

  4. 2024. 12. 11.

    Design + Performance (New Season/Theme) with Gary Jaffe, Independent Filmmaker

    This is the kick-off episode introducing the new season of the AIGA Design Podcast with our new theme, DESIGN + PERFORMANCE. The theme is open for designers to interpret it in their own unique ways, bringing individual perspectives to the table. In this episode, we explore how we approach design considering the nuances of performance in creative fields. Host Lee-Sean Huang interviews independent filmmaker Gary Jaffe about his professional journey and creative process. They delve into multiple interpretations of "performance" and its tangible and intangible roles in filmmaking. They discuss the decisions a film director makes (and doesn’t make), emphasizing the importance of trusting the team you work with. They highlight the need to create space for individuals to fully perform their roles, allowing the team’s collective skills to shine. For Gary, much like in business, a film carries its own vision. Setting clear goals for how the movie should look is essential, but embracing the unexpected reality is also a vital part of the creative process. As designers, everything we experience serves as inspiration for our work. Ensuring a clear reference point from the beginning helps keep the project on track and aligned with everyone involved. Gary believes that the way he presents himself reflects his creative identity and aligns with the style of work he produces. What about you? How do you perform design? Watch/subscribe to the video version of the AIGA Design Podcast here: https://www.youtube.com/watch?v=SxpZCam3dhI&list=PLBsiKvJPy6IEKSanoWtz2-xFggU0ncuBM

    23분
  5. Robert Brunner on Designing Products for Scale

    2024. 09. 17.

    Robert Brunner on Designing Products for Scale

    ​​In this episode of the AIGA Design Podcast, host Lee-Sean Huang talks with Robert Brunner, Chief Designer at Beats by Dre and Founder and Partner at Ammunition. With over 40 years of experience, Brunner began his career at Apple when the company did not yet have a design team. He later became a partner at Pentagram before founding his own design studio. When asked about the early years of his career, he shared that growing up in a household where both parents were makers inspired him and continues to influence his work. While in university, he initially believed civil engineering was the right path for him. However, after reflecting more deeply on his passion, he realized that industrial design was his true calling. He founded Ammunition two decades ago, and the studio continues to thrive. Ammunition is a multidisciplinary studio that keeps the products they design at the center, making sure they create products that matter. He is also committed to focusing on the economics of product development, particularly when it comes to scaling. He shared the challenges faced in designing Beats by Dre over the past 19 years, as well as in developing Square, which democratized credit card transactions for small business owners. When it comes to generative AI, while he acknowledges its potential to support design automation and development refinement, he believes that the connection design creates with people cannot be outsourced. The advice Robert shared with us and tells his kids as well is that when you see yourself working on a project in the middle of the night and don’t care how late it is, you have found your passion and your purpose that will allow you to grow.

    44분

  6. 시즌9 에피소드13 예고편

    Clip: Robert Brunner on changing his major to design

    This clip is a preview of our upcoming AIGA Design Podcast with Robert Brunner, Chief Designer at Beats by Dre and Founder and ⁠Partner at Ammunition⁠. With over 40 years of experience, Brunner began his career at Apple when the company did not yet have a design team. He later became a partner at Pentagram before founding his own design studio. The full episode with Robert Brunner, which also happens to be our season finale, comes out on September 17, 2024.

    1분
  7. Community Engagement & Cultural Change with Jenn Stucker

    2024. 08. 12.

    Community Engagement & Cultural Change with Jenn Stucker

    In this episode of the AIGA Design Podcast, host Lee-Sean Huang interviews Jenn Stucker, Associate Professor and Chair of Graphic Design at Bowling Green State University. They discuss the importance of community engagement in design, the expanding definition of design as a profession, the role of design communities like AIGA in career development and standard setting, and more. Key Topics and Themes: Community Engagement in Design: Stucker shares her experiences incorporating community engagement into her design practice, including co-founding the AIGA Toledo chapter and leading community-based projects like “You Are Here” and “Sit & Tell.” Expanding Definition of Design: The conversation explores how design is more than just creating visually appealing products. It’s about improving everyday lives through experiences and behaviors. Design Education: Stucker discusses her approach to teaching design, emphasizing the importance of developing mindful individuals who can engage with the social, cultural, and technological world. Design Leadership: As one of the first designers to complete the AIGA Professional Design Certification Program, Stucker shares insights on design leadership and the value of professional development. The Value of Design Communities: The episode highlights the importance of design communities like AIGA in fostering collaboration, providing resources, and advocating for the value of design. Design and Cultural Change: Stucker emphasizes the role of design in creating cultural shifts and making a positive impact on society, even through incremental changes. Design and Higher Education: The discussion touches on the lack of high-level administrators with design backgrounds in higher education and the potential for designers to contribute to solving challenges in this sector. Ethics in Design: The episode briefly addresses the ethical considerations in design, particularly in the context of emerging technologies like AI. Learning and Growth: Stucker shares her ongoing learning journey through her Ph.D. studies and her participation in the AIGA Professional Design Certification Program. Additional Notes: Reflecting her family's cultural heritage, Stucker named her design practice Sisu Design, a Finnish word meaning “guts,” “tenacity,” or “resilience.” The episode references the “In the Round” speaker series at Bowling Green State University, which focuses on Native American and Indigenous speakers across various creative disciplines. Stucker shares a quote from Gloria Steinem, “Power can be taken but not given. It is the process of taking that’s empowerment in itself.” The episode concludes with Stucker reflecting on her advice to designers: “Start small but think big.”

    48분
  8. Clip: Community Engagement & Cultural Change with Jenn Stucker

    시즌9 에피소드12 예고편

    Clip: Community Engagement & Cultural Change with Jenn Stucker

    Full episode coming August 12, 2024 Jenn Stucker, Associate Professor and Chair of Graphic Design at Bowling Green State University: "As a person that chairs my program, I often have to meet with prospective students and their parents. And I talk about those common notions, right? It's like, 'okay, so where did your interest come from?' And I'm sure, and I hear things like 'logos, brochures, t-shirts, you know, that's why I'm interested in this.' And I said, 'you know, those are great.' I said, 'but I want you to know it is much more than that.' And I said, 'at the heart, it's about improving everyday lives.' That is a core tenet of the way we feel about it here, and that we do that through experience and behavior. Start small, but think big. I think we all want to save the world. We all want to do really, really big, impactful things. But things happen through cultural shift and cultural change. And so, Yes, there are big flashbang things that make change happen great, you know, but there's also things that have to happen incrementally, and why not be part of that incremental space change."

    1분
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The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."

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  • 제작진
    AIGA, the professional association for design
  • 방송 연도
    2019년 - 2025년
  • 에피소드
    114
  • 등급
    무삭제판
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    © AIGA, the professional association for design
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    AIGA Design Podcast

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