Developing a Living Community with Matthew Grocoff

The Regenerative Real Estate Podcast

When the Living Building Challenge was first conceived in the early 2000's many people had their doubts. Lauded as the world's most rigorous and aspirational green building standard, the challenge was deemed almost impossible. And in many places illegal.

Living Buildings have design and performance imperatives like the building needing to produce more energy than it consumes; all the water used is harvested on-site; materials come from local sources and are non-toxic; the project makes a positive and equitable contribution in the community; agriculture is cultivated; and waste is seen as a resource with no sewer connection.

But what about an entire community based on those same set of green building standards? That's where Matthew Grocoff comes in. He is a founding member of THRIVE Collaborative that is one of a few developers in the world to attempt a Living Community Challenge.

On this episode Matthew talks about how his background buying and retrofitting a turn of the century house to be Net Zero for energy and water helped lead him into his current endeavor of developing Veridian at County Farm.

Veridian is located in Ann Arbor, Michigan in the US  and will be an all-electric, mixed-income, integrated community with trails, gardens, woods, and playgrounds. Multiple building types are slated to be developed that meshes several different progressive urban forms that will definitely help put this community on the map.


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At Latitude, we're more than a real estate firm; we're your partner in the transformation of homes, communities, and habitats towards healthy, resilient, and thriving communities.

By combining specialized real estate consulting services with a creative agency model, we work with property stewards and developers on capital and fundraising strategies, team formation, branding, marketing, and sales.

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