Developing Your Personal Brand Digital Enterprise Society Podcast

Your personal brand isn’t what you say about yourself, it’s what others say about you when
you’re not in the room. So how can you grow your personal brand into the most powerful tool of your
career development? On this career-centered episode of The Digital Enterprise Society podcast, Thom
Singer is joined by Irishman Conor Cunneen for a conversation about tactics for devising and
strengthening your personal brand in ways that will benefit your career.
On today’s podcast, you will learn:
What is your personal brand?
● Your personal brand is what people say about you after you’ve left the room.
● What you think your brand is might differ wildly from what other people say your brand is.
● Consider whether you are actually projecting the brand you want to project.
How to take ownership of your mistakes
● If you mess up, don’t be afraid to apologize. It’s a powerful tool in protecting your brand.
● Everyone messes up at some point in some way. Just own it.
● If you want to maintain a positive relationship with someone, it is up to you to make it happen.
Steps to develop your personal brand
● Collaboration is critical in PLM.
● Practice relating to others — the better you relate to others, the better your personal brand
will be.
● Ask yourself — am I reliable, dependable, and easy to work with?
● What 3 words would you like your teammates to say about you when you’re not in the room?
● Take action today that proves you are those characteristics.
How to find a career mentor
● Reach out to management for mentor recommendations.
● Identify a mentor who can encourage and coach you and offer truthful feedback.
● Join a mastermind or accountability group that is relevant to your career.
Why does your attitude matter?
● The attitude of one team member can make or break a group, meeting, or gathering.
● Words and body language matter in the productivity and creativity of your team.
● Ask yourself — what do I want my attitude to be?
● Show up with the attitude you want to have, regardless of how you might actually be feeling.
Develop a positive attitude with CHAPS
● Compliment others regularly.
● Hear the words ‘thank you’ by helping your colleagues.
● Address people by their names.
● Positive words and phrases create a positive atmosphere.
● Smile — put a smile on someone else’s face.
Continue the conversation with us within the Digital Enterprise Society Community at
www.DigitalEnterpriseSociety.org.
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