Humans of Multifamily

Zuma

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Humans of Multifamily

CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

قبل ١٦ ساعة

Margette Hepfner: From Local Manager to COO of Willowbridge

Shiv Gettu sits down with Margette Hepfner, Chief Operating Officer of Willowbridge (formerly Lincoln Property Company), who shares her remarkable journey through the multifamily industry. Growing up in Dallas after her family relocated from Denver, Margette developed an early passion for cities and real estate through her father's commercial appraisal career. Through candid conversations about her relentless work ethic - having three jobs simultaneously while in college - and her unexpected entry into apartment marketing, Margette reveals how perception, intuition, and a competitive spirit drove her success. She also discusses leading Willowbridge through its recent rebranding after 58 years as Lincoln, balancing a relationship with her husband (a prominent industry figure), and the importance of storytelling in leadership. Her journey illustrates the power of closing every opportunity, trusting your gut, and staying true to your core values. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Life & Macrame to Real Estate08:00 Perception, Intuition & Decision-Making18:00 Competitive Drive & First Industry Role28:00 Building a Career & Finding Partnership42:00 Leadership Through Lincoln's Transformation

٤٩ من الدقائق
قبل يومين

Melanie & Sarah Stiles: A Multifamily Legacy in the Making

Shiv Gettu sits down with mother-daughter duo Melanie and Sara Stiles for a candid conversation spanning generations in multifamily. Growing up in different environments – Melanie in small-town Oklahoma after her parents divorced when she was four, and Sara in suburban Grapevine with the same experience of early parental separation – their parallel paths reveal both striking similarities and differences. Through heartfelt exchanges about Melanie's independent high school years living on her own, Sara's journey from sensitive child to marketing professional, and their shared experience stumbling into the multifamily industry, they explore how empathy, emotional processing, and family dynamics shape professional relationships. Their refreshingly honest perspectives on the "we're family" workplace culture, the universal experience of "faking it until you make it," and the delicate balance of maintaining authentic connections in a business environment offer wisdom for industry professionals at every career stage. Their distinctive mother-daughter dynamic provides both humor and depth, creating a uniquely personal glimpse into how multifamily truly becomes a family business.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Parallel Childhoods of Divorce & Independence 12:00 Processing Emotions: Fiery vs. Sensitive 21:00 Stumbling Into Multifamily Careers 30:00 "We're All Just Pretending" Revelation 39:00 When "Family Culture" Meets Business Reality

١ س ٥ د
٦ مارس

John Carlson: The President of Mark Taylor on Building a Five-Star Property Management Culture

Shiv Gettu sits down with John Carlson, President of Mark Taylor, who shares his remarkable journey from Minnesota farm boy to multifamily leader. Growing up with a single mother who had him at 17, John experienced a transformative moment in fifth grade when he was labeled a "geek" at his new school - an experience that forever changed how he views and treats others. Through candid conversations about his stepfather's influence on his work ethic, his transition from electrical engineering to multifamily, and the pivotal moment in 2006 when he had to lay off 25 employees, John reveals the deep personal values that shape his leadership approach. His emphasis on discipline, growth, and "doing the right thing" has guided his two-decade career at Mark Taylor, where he now leads 843 employees. Whether discussing his five principles for success, his relationship with his 13-year-old stepdaughter, or his vision for creating a "Mark Taylor University," John's story illustrates how early adversity can develop the grit necessary for lasting achievement. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. V isit getzuma.com and follow Shiv on LinkedIn. 00:00 Small-Town Minnesota Upbringing10:00 Farm Work Ethic & Early Career24:00 Growth Mindset & Personal Development38:00 Daily Routine & Stress Management51:00 The Journey from Asset Manager to President

١ س ٢ د
٤ رمضان

Jill Hinton: The President of GoldOller on Creating Moments That Matter

Shiv Gettu sits down with Jill Hinton, President of GoldOller, who shares her journey from military child to multifamily leader. Born in Iceland and moving every two years until age 12, Jill developed adaptability and people skills that would serve her throughout her career. After losing her father at 14, she grew up quickly, taking on responsibilities beyond her years and developing a drive for constant improvement. Through candid conversations about stumbling into multifamily from criminal justice studies, building confidence despite early insecurities about her height, and her philosophy of "walking the walk" as a leader, Jill reveals how personal loss shaped her leadership style. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn 00:00 Military Childhood & Global Upbringing14:00 Losing Her Father & Finding Direction21:00 From Criminal Justice to Multifamily35:00 Building Team Culture Through Connection43:00 Leadership Philosophy & Walking the Walk

٥٠ من الدقائق
٢٥ فبراير

Sarah Gencarella: The Leasing Agent who Became VP of Marketing

Shiv Gettu sits down with Sarah Gencarella, VP of Marketing at Olympus Property, who shares her journey from shy kid to industry leader. Growing up constantly relocating, Sarah's parents pushed her out of her comfort zone, making her introduce herself to strangers and join speech and debate. After working as an accountant at KPMG, she took a leap of faith into multifamily, starting as a leasing consultant before finding her calling in marketing. Through candid conversations about leadership philosophy, data versus intuition, and building company culture, Sarah reveals how Olympus grew from 15,000 to 34,000 units during her tenure. Her story illustrates the power of adaptability, continuous learning, and the importance of equipping others to take your job. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Childhood & Early Challenges13:00 Academic Drive & Work Ethic24:00 KPMG to Multifamily Transition37:00 Leadership Philosophy & Growth54:00 Industry Future & AI Impact

١ س ١ د
١٨ فبراير

Demetri Themelis: The $75 Check That Skyrocketed Knock

Shiv Gettu sits down with Demetri Themelis, co-founder of Knock, who shares his journey from finance to entrepreneurship. Growing up in a Greek-American household where money struggles were frequent, Demetri developed an early drive for financial security. After working as an equity sales trader at UBS during the financial crisis, he and his co-founder Tom took a leap of faith into tech. Through raw conversations about the three-year journey to their first $75 check, building product-market fit, and managing the emotional highs and lows of entrepreneurship, Demetri reveals how Knock evolved from a simple scheduling platform to a comprehensive CRM solution. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Introduction & Early Money Memories02:00 Family Background & Greek Community08:00 First Formal Mentorship Experience19:00 UBS Career & Transition to Tech43:00 Product Market Fit Journey & First Customer59:00 Post-Exit Reflections & New Motivations

١ س ١٦ د
١١ فبراير

Chase Harrington: The Gift of Not Fitting In

Shiv Gettu sits down with Chase Harrington, who shares his remarkable journey from aspiring dentist to tech executive. As the youngest of four siblings in a middle-class family, Chase's path took an unexpected turn when dental school rejection led him to a plasma company, where he discovered his true calling in business leadership. Through candid conversations about childhood insecurities, bullying, and the drive for excellence, Chase reveals how early experiences shaped his leadership style at Entrata, where he helped grow the company from 20 to over 2,000 employees. His story illustrates how life's biggest setbacks often lead to the most profound opportunities for growth. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visitgetzuma.com and follow Shiv on LinkedIn. 00:00 Early Life & Family Values08:00 Academic Drive & Texas Academy19:30 Dental School Dreams & Rejection28:00 Finding Purpose in Business36:00 The Path to Tech Leadership50:00 Personal Growth & Leadership Lessons

١ س ٣٥ د
٤ فبراير

Christian Belew: The Skater Kid Who Built a Marketing Empire

Shiv Gettu sits down with Christian Belew, Managing Director at RPM Living, as he shares his unconventional path from drumline captain to marketing leader. Through stories of finding his tribe in college and joining RPM on the first day of COVID lockdown, Christian reveals how he helped grow the marketing team from 4 to over 100 people by leading with trust. He discusses the power of being in the right place at the right time, why sharp skills matter more than perfection, and how his military family background shaped his balanced approach to leadership. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Years & Finding Direction 08:00 College Years & Leadership Growth 19:30 First Jobs & Marketing Journey 28:00 Joining RPM During COVID 36:00 Building & Leading Teams 45:00 Future of AI in Multifamily

٥٤ من الدقائق

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CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

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Zuma
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٢٠٢٤ - ٢٠٢٥
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© Zuma
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Humans of Multifamily

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