36 episodes
Diaries Of Badass Bosses Diaries Of Badass Bosses
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- Business
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3.0 • 2 Ratings
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Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organizations.
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Mastering the Art of Sales: Crafting Personalised Pitches, Authentic Storytelling, and Assessing Client Fit
Mastering the Art of Sales: Crafting Personalised Pitches, Authentic Storytelling, and Assessing Client Fit
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny discusses the art of pitching in sales. She emphasises the importance of having a discovery call with potential clients to understand their needs and pain points. She advises creating a pitch deck that focuses on the client's business and uses their branding. Penny also suggests conducting thorough research on the client's industry and competitors. She encourages adding creativity and personalization to the pitch, using props or case studies. She emphasises the need to be authentic, confident, and passionate during the pitch. Penny concludes by reminding listeners that pitching is a two-way street and it's okay to decline a client if there isn't a good fit.
Key Takeaways:
- Personalised discovery calls are essential for understanding the client's needs and pain points
- Thorough research on the client's business is crucial for creating a tailored pitch deck
- Adding creativity and authenticity to your pitch can help you stand out and make a lasting impression
- Pitching is a two-way street, and it's important to assess client fit to ensure a successful partnership
- Authentic storytelling can help build trust and establish a strong connection with potential clients
Chapter Breakdown:
00:00 Introduction and Podcast Information
01:00 The Importance of Sales and Pitching
03:20 Understanding the Client's Needs and Pain Points
04:45 Creating a Personalized Pitch Deck
07:07 Thorough Research for a Successful Pitch
08:59 Adding Creativity and Authenticity to Your Pitch
15:05 Pitching as a Two-Way Street
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
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Transforming Retail Experiences: Insights from Daniel Astarita, Managing Director of Kessler's London and Proportion London
Transforming Retail Experiences: Insights from Daniel Astarita, Managing Director of Kessler's London and Proportion London
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny introduces the podcast and announces the launch of the website. He then welcomes Daniel Astarita, the managing director of Kessler's London and Proportion London, to discuss the retail industry. Daniel shares his journey in leading global teams to create bespoke in-store experiences and shop-in-shop environments. He also talks about the challenges and successes of revitalizing Kessler's London. The conversation covers topics such as tailoring design to different customers, the meticulous process of designing in-store experiences, and the importance of experiential retail. Daniel predicts that retail will shift towards becoming destination theme parks and emphasizes the need for an omnichannel experience.
Key Takeaways:
- Understanding consumer behavior is crucial for success in the retail design industry
- Tailoring design to different customers and creating experiential retail environments are key to engaging consumers
- Embracing technology and creating an omnichannel experience are essential for modern retail success
- Balancing leadership responsibilities with family life requires creating a family-friendly work environment
- Visual merchandising and constantly adapting to change are important lessons for business success
Chapter Breakdown:
00:00 Introduction and Podcast Announcement
01:00 Introduction of Guest and Retail Background
07:12 Daniel's Journey to Managing Director
09:43 Transforming a Struggling Business
11:23 Working with Big Brands
13:46 Tailoring Design to Different Customers
15:15 The Meticulous Process of Designing In-Store Experiences
18:46 The Importance of Experiential Retail
21:45 The Shift in Retail Towards Destination Theme Parks
22:40 Creating an Omnichannel Experience
22:56 Business Growth and Restructuring
25:10 Balancing Leadership and Fatherhood
27:34 Creating a Family-Friendly Work Environment
30:08 Embracing Technology in Retail
36:27 The Importance of Visual Merchandising
38:27 Lessons for Business Success
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/diaries-of-badass-b/message -
Crafting the Perfect Press Release: Expert Tips for Engaging Headlines, Compelling Content, and Effective Distribution
Crafting the Perfect Press Release: Expert Tips for Engaging Headlines, Compelling Content, and Effective Distribution
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny discusses the importance of writing a perfect press release. She provides tips and insights on various aspects of press release writing, including attention-grabbing headlines, factual first paragraphs, the use of embargos, including quotes, adding details and testimonials, case studies and expert opinions, creating a roundup and call to action, and providing contact information. She also emphasizes the importance of finding an interesting news hook and avoiding excessive branding in press releases. She encourages listeners to craft their own stories and shares her availability for consultancy.
Key Takeaways:
- A well-crafted press release with an attention-grabbing headline is crucial for engaging journalists effectively
- Use descriptive words and factual information in a press release, avoiding words like "unique"
- Adding quotes from the managing director and testimonials from experts or customers can provide emotional depth and value
- Include a strong call to action and links in the press release for effective online news distribution and SEO benefits
- Provide contact information and an "about us" section to give journalists necessary details and background information
Chapter Breakdown:
00:00 Introduction and Importance of Press Releases
02:00 Writing an Attention-Grabbing Headline
03:27 The First Paragraph: Factual Information
04:52 Using Embargos and Immediate Release
05:44 Including Quotes for Added Value
07:37 Adding Details and Testimonials
09:01 Including Case Studies and Expert Opinions
09:59 Roundup and Call to Action
11:27 Notes to Editors and Contact Information
12:21 Finding an Interesting News Hook
13:16 Subject Line and Branding
14:32 Crafting Your Own Story
15:01 Conclusion and Call to Action
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/diaries-of-badass-b/message -
Mastering Podcast Pitching: Personalisation, Authenticity, and Crafting a Compelling Narrative
Mastering Podcast Pitching: Personalisation, Authenticity, and Crafting a Compelling Narrative
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny Joyner-Platt discusses the power of podcasting and provides advice on how to pitch yourself as a guest on a podcast. She emphasises the importance of personalising pitches and knowing the audience of the podcast. Penny also highlights the need to craft a compelling narrative and be authentic during interviews. She shares tips on handling Q&A sessions and setting boundaries. The episode concludes with a call for guests and an announcement of an upcoming guest in the next episode.
Chapter Breakdown:
00:00 Introduction and Host Change
01:02 The Power of Podcasting
01:30 Bad Pitches
04:14 Know Your Audience
05:08 Crafting the Narrative
07:00 Handling PR Pitches
08:22 Tailoring Pitches
09:43 Being Authentic
10:39 Handling Promotion
12:02 Being Genuine
13:24 Going Deep
14:45 Setting Boundaries
22:07 Call for Guests
23:01 Upcoming Guest Announcement
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/diaries-of-badass-b/message -
Balancing Priorities in Business: Time Management Strategies and Podcast Transition (Tigz's last Episode as Co-Host)
Balancing Priorities in Business: Time Management Strategies and Podcast Transition (Tigz's last Episode as Co-Host)
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Tigz and Penny discuss the topic of priorities in business. They explore the challenges of balancing multiple priorities and share strategies for analyzing and allocating time effectively. They also discuss the importance of regularly evaluating priorities and making adjustments as needed. Towards the end of the episode, Tigz announces that she will be stepping down as co-host of the podcast, but assures listeners that the podcast will continue with new plans and international guests.
Key Takeaways:
- Balancing multiple priorities is a constant challenge for business owners.
- Analysing time allocation can help identify areas where adjustments can be made.
- Creating a work-life pie chart can provide a visual representation of how time is spent and help prioritise different aspects of life and business.
- Regularly evaluating priorities and making adjustments is essential for personal and professional growth.
Chapter Breakdown:
00:00 Introduction
00:53 The Balancing Act
02:20 Analysing Time Allocation
03:47 Creating a Work-Life Pie Chart
06:06 Shifting Priorities
08:02 Urgent vs Important
09:30 Procrastination and Prioritisation
12:11 Setting Priorities for the Year
14:30 Announcement: Stepping Down as Co-host
19:01 Future Plans for the Podcast
20:22 Conclusion
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/diaries-of-badass-b/message -
Mastering SEO and PPC: Digital Marketing Insights from Expert on Organic Reach, Website Optimisation, and Entrepreneurship - Carl Darnell
Mastering SEO and PPC: Digital Marketing Insights from Expert on Organic Reach, Website Optimisation, and Entrepreneurship - Carl Darnell
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Carl Darnell of crdone. (crdone.digital). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, the hosts discuss the importance of organic reach and the challenges of SEO. They introduce their guest, Carl Darnell, who shares his background and journey into digital marketing. Carl talks about his experience as a digital nomad and the common pitfalls in SEO. He explains the basics of SEO and the importance of website structure and user experience. The timeline and expectations for SEO results are discussed, as well as the introduction to pay per click (PPC) advertising. Carl shares insights into competitor bidding in PPC and gives a glimpse into his day as an entrepreneur. The importance of investing in employee training and development is highlighted, and Carl shares his best business accomplishment. He also reveals a personal project of restoring his house and discusses the return of his podcast.
Key Takeaways:
- Organic reach is important for businesses to be visible and SEO plays a crucial role in improving online presence.
- SEO is a data-driven process that requires continuous monitoring and improvement.
- Paid ads, such as PPC, can complement SEO efforts and provide quick results, but should be seen as an investment.
- Understanding the target audience and creating a user-friendly website structure are key to successful SEO.
- SEO results take time and require ongoing effort, and maintaining high rankings is as challenging as achieving them.
- Investing in employee training and development can contribute to business growth and success.
Chapter Breakdowns:
00:00 Introduction and Importance of Organic Reach
03:47 Challenges and Misconceptions of SEO
06:11 Guest's Background and Journey into Digital Marketing
10:41 Digital Nomad Experience
13:45 Common Pitfalls in SEO
16:19 What is SEO?
19:37 Importance of Website Structure and User Experience
22:19 Timeline and Expectations for SEO Results
23:45 Introduction to Pay Per Click (PPC)
26:37 Competitor Bidding in PPC
28:55 A Day in the Life of an Entrepreneur
33:02 Investing in Employee Training and Development
40:08 Best Business Accomplishment
41:46 Restoring a House
42:45 Return of the Podcast
45:14 Invitation for Future Questions and Topics
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/diaries-of-badass-b/message