Diary of a first-time CMO

Cognism
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Diary of a first-time CMO

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

  1. Conclusion

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    Conclusion

    Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.

    ١ من الدقائق
  2. Entry 63: My dream demand gen marketer

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    Entry 63: My dream demand gen marketer

    Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.

    ٢ من الدقائق
  3. Entry 62: My predictions

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    Entry 62: My predictions

    Alice talks through her transformational predictions for content marketing in 2023 and beyond.

    ٢ من الدقائق
  4. Entry 61: The 10% more mindset

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    Entry 61: The 10% more mindset

    The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

    ٢ من الدقائق
  5. Entry 60: Attracting talent

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    Entry 60: Attracting talent

    Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

    ٣ من الدقائق
  6. Entry 59: Don’t backslide

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    Entry 59: Don’t backslide

    Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.

    ٣ من الدقائق
  7. Entry 58: Content team in a demand gen org

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    Entry 58: Content team in a demand gen org

    What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.

    ٥ من الدقائق
  8. Entry 57: Rebranding Cognism

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    Entry 57: Rebranding Cognism

    Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

    ٤ من الدقائق
مشاهدة الكل (٦٨)

حول

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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    Diary of a first-time CMO

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