Did Switzerland reach the embedded finance tipping point? With Manuel Thomet from Synpulse

In this episode, I am speaking with Associate Partner Dr. Manuel Thomet from management consultancy Synpulse. Manuel and his team have published the first study about embedded finance and banking-as-a-service in Switzerland. The study was conducted with an academic partner and you can download it via embedded-finance.ch. I am speaking with Manuel about the embedded finance landscape in Switzerland, what outcome of the study surprised them the most and where Manuel would put embedded finance on the hype cycle. Visit our website at www.embeddedfinancereview.com for more content. This episode was produced by Orama.tv. 00:00 Introducing Manuel Thomet 01:02 Overview of Embedded Finance in Switzerland 01:38 Key Findings from the Study 02:48 Challenges and Opportunities for Swiss Banks 04:05 Motivation Behind the Study 05:19 Consumer Understanding and Survey Methodology 06:38 Comparing Switzerland to Other Markets 09:35 Use Cases and Economic Attractiveness 14:06 Swiss Banks' Mindset and Adoption 31:08 Future Predictions and Trends 39:24 Conclusion and Final Thoughts