Different Event Formats for Diverse Objectives— Insights from Martin Kelly, President, Blueprint: Bizcast Original

• In this episode Martin Kelly talks about Different Event Formats for Diverse Objectives. Different audience groups come to trade events with different goals. Some may even attend because the networking allows them to find the right personnel for their organizations and projects.
• Another interesting example he provides is an event where they sold booths which were meant solely to be venues for meetings. These were not for showcasing products— the booths were there to only ensure that participants wouldn’t miss meetings.
• Some participants and attendees feel events are breaks from day-to-day activities, and an opportunity to do the things that don’t happen every day. For others, trade events are factored in as a part of their year-round activities. To deliver value to stakeholders, organizers must cater to the diverse needs and goals of everyone in the eco-system.

Run time – 01.17.55 mins.