20 episodes

The Digital Dominance Podcast is designed for local, service-based businesses navigating the dynamic landscape of SEO and Digital Marketing. We understand the unique challenges faced by medical clinics, plumbers, electricians, contractors, and many others in the service industry. Each episode will offer actionable SEO insights, digital marketing strategies, and practical tips to amplify your online visibility, attract local clientele, and allow you to not just participate, but dominate.

Digital Dominance Jeffro

    • Business
    • 5.0 • 28 Ratings

The Digital Dominance Podcast is designed for local, service-based businesses navigating the dynamic landscape of SEO and Digital Marketing. We understand the unique challenges faced by medical clinics, plumbers, electricians, contractors, and many others in the service industry. Each episode will offer actionable SEO insights, digital marketing strategies, and practical tips to amplify your online visibility, attract local clientele, and allow you to not just participate, but dominate.

    Azhar Siddiqui - Why Talent-As-A-Service is the Best Way to Grow Your Team

    Azhar Siddiqui - Why Talent-As-A-Service is the Best Way to Grow Your Team

    Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this global perspective, Azhar leads with innovative approaches to talent management and operational efficiency.
    Jeffro interviews Azhar Siddiqui, CEO and cofounder of RepStack, a company that offers talent as a service for marketing and sales roles. Azhar sheds light on the benefits of hiring a full-time team member through a vendor and discusses the importance of treating remote team members the same as local ones. He emphasizes the impact of hiring a sales development rep and shares insights on effectively managing virtual assistants. 


    Takeaways:
    1. Start with an executive assistant.
    2. Treat global team members as local.
    3. Specialized hires for amplified output.


    Connect with Azhar Siddiqui
    Website: https://repstack.co/
    LinkedIn: https://www.linkedin.com/in/azharsid-repstack/


    Connect with Jeffro
    Website: https://www.frobro.com
    Social Links: https://www.tiktok.com/@frobroweb



    Timestamps:
    00:00 Embracing remote work and global opportunities post-COVID.
    05:38 Seeking mission-driven team members to grow business.
    08:17 Addressing global hiring concerns with RepStack solutions.
    12:34 Agree with Dan, hire an executive assistant first.
    16:42 Marketing associate covers traditional and digital tasks.
    18:59 Sales development rep books and prebooks appointments.
    21:17 Treat remote teams like local teams for success.


    More Customers here: www.frobro.com/dominate

    • 23 min
    Rachel Lee - How to Create a Memorable Brand Even if You're Shy

    Rachel Lee - How to Create a Memorable Brand Even if You're Shy

    Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. 
    Jeffro is joined by Rachel Lee, an artist, designer, and brand stylist, to discuss the complex world of branding and brand style. Rachel takes us on a deep dive into understanding the core of brand identity and why it is crucial for small business owners to focus on this before diving into visual branding elements. She shares valuable insights on how to differentiate your business in a crowded market and provides invaluable advice for establishing an authentic and effective brand style. 


    Takeaways:
    1. Start with identity.
    2. Embrace uniqueness.
    3. Focus on clarity.


    Connect with Rachel Lee
    Website: https://racheltylee.com/
    Instagram: @racheltylee (https://instagram.com/racheltylee/)
    LinkedIn: Rachel Lee (https://linkedin.com/in/racheltylee/)


    Connect with Jeffro
    Website: https://www.frobro.com
    Social Links: https://www.tiktok.com/@frobroweb


    Timestamps:
    00:00 Brand differentiation is crucial for business growth.
    03:15 Style reflects personality through clothing and presentation.
    08:17 Invest in your brand to attract customers.
    10:12 Business branding focuses on customers, not self-expression.
    14:54 Embrace and own your unique vibe confidently.
    17:01 Originality is subjective, but personal creation matters.
    19:52 Start with brand identity before visual style.
    23:54 Embrace your unique brand, cut out noise.




    More Customers here: www.frobro.com/dominate

    • 25 min
    Chuck Anderson - Boost Your Webinar Attendance through Affiliate Marketing

    Chuck Anderson - Boost Your Webinar Attendance through Affiliate Marketing

    Chuck Anderson is an expert in selling high-ticket coaching and consulting services. He understands the critical role that a steady flow of consultation calls plays in the success of such services. To address the challenge of generating these calls, Chuck advocates for the use of free webinars as a key promotional tool. 
    Jeffro interviews affiliate marketing expert Chuck Anderson. Chuck shares insights and strategies for leveraging affiliate marketing to promote products and services. From the basics of affiliate marketing to the crucial aspects of running a successful affiliate campaign, Chuck provides valuable tips for businesses looking to expand their reach through affiliate partnerships.


    Takeaways:
    1. Be generous with your commissions.
    2. Build lasting relationships.
    3. Strategic recruitment and training.


    Connect with Chuck Anderson
    Website: http://affiliatemanagementexpert.com/
    Website: https://chuck360.com/
    Discount: JEFFRO96 for Affiliate Marketing Challenge


    Connect with Jeffro
    Website: https://www.frobro.com
    Social Links: https://www.tiktok.com/@frobroweb


    Timestamps:
    00:00 Promote service effectively through webinars and affiliates.
    04:27 Affiliate program needs tracking system for effectiveness.
    09:13 Affiliate marketing requires a complex sales tracking system.
    10:34 Consolidate multi-platform tracking to avoid issues.
    14:20 Prepare affiliates with tech and marketing materials.
    17:18 ClickBank fit depends on product and recruitment.
    21:41 Advise to be more generous with affiliates.
    23:24 Affiliate marketing offers motivation and support. Connect with Chuck for more information.


    More Customers here: www.frobro.com/dominate

    • 25 min
    Austin Falter - How to Build a Loyal Following Using Short Form Video

    Austin Falter - How to Build a Loyal Following Using Short Form Video

    Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving world of marketing.
    Jeffro interviews Austin Falter, the owner of Falter Media, to discuss short form video content and how it can help individuals and brands grow their following. Austin provides invaluable insights into crafting effective video content strategies and leveraging social media platforms such as TikTok, Instagram, and YouTube to build a loyal following and monetize that presence.


    Takeaways:
    1. Prioritize consistency and quality.
    2. Use hashtags as keywords.
    3. Patience and niche focus.


    Connect with Austin Falter
    Website: https://falter.media

    Connect with Jeffro
    Website: https://www.frobro.com
    Social Links: https://www.tiktok.com/@frobroweb


    Timestamps:
    00:20 - Importance of consistency and quantity in content distribution.
    02:57 - The prevalence of short form videos across platforms and the evolving landscape of social media.
    07:26 - Expansion of short form reach and TikTok's competitive strategies.
    14:17 - Insights into the use and function of hashtags in short form video marketing.
    18:43 - Strategies for developing engaging hooks for video content.
    20:52 - Austin's insights into the time frame for gaining traction and building a following.


    More Customers here: www.frobro.com/dominate

    • 25 min
    Julie Cortés - How to Be Interesting and Still Be Professional

    Julie Cortés - How to Be Interesting and Still Be Professional

    Julie Cortés, also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Freelance Exchange, along with several years as a business coach, speaker & adjunct professor. 
    Julie shares valuable insights on how to make a business stand out in a crowded market. Julie emphasizes the importance of authenticity and taking risks to truly differentiate your brand. She provides guidance on overcoming the challenges of imposter syndrome, developing a distinct brand identity, and leveraging promotional copywriting to captivate your audience. Join the conversation as Julie and host Jeffro unpack the essential strategies for building a standout brand.


    Takeaways:
    1. Embrace authenticity.
    2. Recognize the value you bring and seek outside perspectives.
    3. Hire someone to help you be polished.


    Connect with Julie Cortés
    Website: https://www.juliecortes.com


    Connect with Jeffro
    Website: https://www.frobro.com
    Social Links: https://www.tiktok.com/@frobroweb


    Timestamps:
    00:00 Tips for standing out in a crowded market - with Julie Cortes.
    05:37 Know your strengths, outsource your weaknesses.
    07:42 Branding exercise: introspective, important for target audience.
    11:33 Added personality and visual impact to the brand.
    15:47 Differences between copywriting and content writing explained.
    19:23 Solopreneurs should invest in professional help.
    20:52 Gratitude for wisdom shared, contact Julie.



    More Customers here: www.frobro.com/dominate

    • 22 min
    Chase Barmore - How to save 20% of your ad spend, without lowering sales

    Chase Barmore - How to save 20% of your ad spend, without lowering sales

    Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms.  He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring revenue not once, but twice.
    Jeffro discusses the significance of tracking digital marketing campaigns, accompanied by guest Chase Barmore, a strategic account executive at Hyros. Chase shares his wealth of experience and knowledge in campaign tracking and optimization, highlighting the common pitfalls, the importance of data insights, and the impact on decision-making for businesses.


    Takeaways:
    1. It's possible to track phone calls, not just clicks.
    2. Utilize advanced tracking platforms such as Hyros.
    3. Start small with ad spend and scale up.


    Connect with Chase Barmore
    Website: www.chasebarmore.com
    LinkedIn: https://www.linkedin.com/in/chase-barmore/
    Hyros: http://hyros.com/affiliate-grow.html?fpr=frobro


    Connect with Jeffro
    Website: https://www.frobro.com
    Social Links: https://www.tiktok.com/@frobroweb


    Timestamps:
    00:00 Tracking results is crucial in advertising success.
    06:05 First AE job led to successful audience targeting.
    10:17 Tracking phone calls vital for digital marketing.
    11:26 New possibilities in ad spending and tracking.
    17:18 Agency and owner unaware of repeated targeting.
    20:34 Accurate reporting is essential for performance.
    22:46 Recommend CRM, seek niche-specific agency expertise.



    More Customers here: www.frobro.com/dominate

    • 24 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Enelinn ,

Great!

Great host and I love that he is straight to the point. No random fluff, only high quality content!

Ben Albert ,

Killer!

Killer podcast if you’re a service-based business looking to rule the world!

doitmarketing ,

Smart, actionable, the real deal

If you want a show to cut though all the internet marketing hype and show you exactly what’s working right now from successful folks on the front lines of real businesses - this is the show for you. If you love big hair, big ideas, and big wins - this is also the show for you. Compelling, fun, and always worthwhile interviews. Subscribe so you don’t miss a single drop of FroBro goodness!

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