Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Digital Ecommerce Metrics Explained | Fran Quilty, Understanding KPI's, Benchmarks, And Decision Intelligence, Brand's Key Metrics Against Industry Benchmarks, Challenges In Ecommerce Analytics, Decision-making In Ecommerce (#279)

In this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs, Benchmarks, and Decision Intelligence. Our featured guest on the show is Fran Quilty, CEO and co-founder of Conjura.com.

Topics discussed in this episode:

  • What significance analytics has in the evolving digital landscape
  • How analytics play a pivotal role in overcoming challenges in ecommerce
  • How the essence of Key Performance Indicators (KPIs) and benchmarks measures and improves business performance
  • How benchmarking plays in helping businesses set realistic goals, identify growth opportunities, and optimize their operations

Links & Resources

Website: https://conjura.com/
Shopify App Store: https://apps.shopify.com/conjura-app
LinkedIn: https://www.linkedin.com/in/fran-quilty-6bb13766/
X/Twitter: https://twitter.com/Conjura_


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