Digital Marketing Answered

Innovation Visual
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Digital Marketing Answered

Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach. Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.    Subscribe to stay up to date with the newest content.   

  1. Encore: Why You Need to Audit Your Tech Stack

    NOV 8

    Encore: Why You Need to Audit Your Tech Stack

    Welcome back to Digital Marketing Answered! Today, we're diving into a topic that’s more relevant than ever: the impact of tech stacks in 2024. So, we’re asking you—could this be the perfect time to give your tech stack a little audit?In this encore episode, we're revisiting an insightful conversation between Tim Butler, CEO of Innovation Visual, and our MarTech expert Chris Watson-James. They delve into the importance of technology audits and how they can transform today’s businesses. With t...

    41 min
  2. Why You Need to Create Content in Different Forms

    OCT 25

    Why You Need to Create Content in Different Forms

    Are you making the most of your existing content? In this episode, we’ll show you how to boost your marketing output by auditing and repurposing what you already have.In this episode, Client Services Manager Helen Adcock and Digital Marketing Lead Vogue Phelps discuss why you need to create content in different forms, explaining how content audits can reveal gaps, track performance, and tailor your content to connect with different audiences. They’ll also share how to breathe new life into ex...

    25 min
  3. The Power of HubSpot's Content Hub

    OCT 11

    The Power of HubSpot's Content Hub

    Unlock the full potential of HubSpot’s Content Hub with AI-driven tools for marketing efficiency.In this episode of Digital Marketing Answered™, Innovation Visual’s CEO, Tim Butler, is joined by MarTech Manager, Chris Watson-James, to explore HubSpot’s Content Hub and its powerful AI integration. Designed to replace CMS Hub, this new solution offers an all-in-one platform for website building, hosting, and content management. From Content Remix to AI-driven blog writing, they discuss how...

    51 min
  4. Is a Sustainability Strategy Essential for Marketing Today?

    SEP 27

    Is a Sustainability Strategy Essential for Marketing Today?

    In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Amelia Fetherstonhaugh, a seasoned marketing and brand manager with over a decade of experience in FMCG retail, not-for-profit, and financial services. In this fascinating and informative episode, Tim and Amelia dive into the essentials for incorporating sustainability into your marketing strategy.Among other topics Amelia and Tim explore:The importance of sustainability in marketingPractical steps t...

    38 min
  5. How to Define Your Future Team in the Face of AI

    SEP 13

    How to Define Your Future Team in the Face of AI

    "Is 95% of marketing work going to be done by AI by 2025?" In this episode of Digital Marketing Answered™, Innovation Visual's CEO, Tim Butler, is joined by Performance Director Clotilde Watson, to discuss this bold statement by Sam Altman, the CEO of OpenAI and the future impact of AI on marketing roles. They discuss how AI is changing the industry and what this may mean for marketing professionals, particularly when it comes to knowledge sharing and keeping up with the pace ...

    47 min
  6. How AI Can Enable Personalisation Through Emotional Understanding

    AUG 30

    How AI Can Enable Personalisation Through Emotional Understanding

    In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Yuwon Song, Sales Director and Head of Business Development at Symanto. In this podcast episode, we dive into the fascinating world of AI-driven digital marketing with Yuwon Song, an expert in artificial intelligence and a key player at Symanto. Among other topics this episode explores: - The importance of maintaining integrity in data usage and privacy and ethi...

    34 min
  7. Finding the Most Profitable Segments in Your Data

    AUG 16

    Finding the Most Profitable Segments in Your Data

    In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with our MarTech Manager, Chris Watson-James. They explore unlocking the hidden value within your data and how to use it to drive business growth through segmentation.Key Topics:· The importance of first party data· Data centralisation and your customer journey· Driving value from your data and improving conversion rates·&n...

    51 min
  8. Managing Marketing Teams: What I Wish I Had Known

    AUG 2

    Managing Marketing Teams: What I Wish I Had Known

    With the increased complexity and pace of the marketing sector, taking the time to pause and self-reflect is an invaluable exercise to support sustainable success as a leader and as a team. In this enlightening episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the Co-Founder of Frank Coaching and Team & Executive Coach, Frances Taylor, where Frances reflects on her experiences to reveal insights into how marketing leaders can mana...

    54 min
See All (48)

About

Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach. Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.    Subscribe to stay up to date with the newest content.   

Information

  • Creator
    Innovation Visual
  • Years Active
    2023 - 2024
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © 2024 Digital Marketing Answered
  • Show Website
    Digital Marketing Answered

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