207 episodes

Insights, tips and strategies to grow your business leveraging digital marketing.

Digital Marketing from Digital Opps Michael Winn

    • Business

Insights, tips and strategies to grow your business leveraging digital marketing.

    Google's 3rd party cookie-pocalypse - What does it mean for the future of digital marketing?

    Google's 3rd party cookie-pocalypse - What does it mean for the future of digital marketing?

    Google announced last Tuesday that it is going to no longer supporting 3rd-party cookies on its Chrome browser in phases over the next 2 years. What does this mean for your digital marketing and retargeting campaigns? Tune in to learn more. 

    For more digital marketing strategies and tactics, visit htts://rboa.com/blog

    • 22 min
    The 9 Core Components of Business Growth Marketing in 2020

    The 9 Core Components of Business Growth Marketing in 2020

    If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing in 2020. Tune in.

    For digital marketing strategies and tactics, visit https://rboa.com/blog

    • 25 min
    Target Audience Obsession: Digital manipulation versus authentic social inspiration - from Russia with love.

    Target Audience Obsession: Digital manipulation versus authentic social inspiration - from Russia with love.

    Ever wondered how or why people click on links they shouldn't? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn more.

    For more digital marketing strategies and tactics, visit https://rboa.com/blog

    • 18 min
    5 ways to amplify your brand in the 2020 explosion of original content across multi-channels

    5 ways to amplify your brand in the 2020 explosion of original content across multi-channels

    In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more.

    For more digital marketing strategies and tactics, visit https://rboa.com/blog

    • 19 min
    If you are closing your company in the next 6 to 8 years ignore this episode. If not, you'd better not pout, you'd better not cry, I'm telling you why.

    If you are closing your company in the next 6 to 8 years ignore this episode. If not, you'd better not pout, you'd better not cry, I'm telling you why.

    In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By 2023, this number will sky rocket to $6B. As a result, digital marketing strategies of the past 10 years will be come obsolete. Please tune in to this important episode! Unless you are closing your business in the next 6 to 8 years.

    • 18 min
    Why you must explore these areas of your Google Analytics account before January 1, 2020

    Why you must explore these areas of your Google Analytics account before January 1, 2020

    Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping your company form data-driven decisions for content and digital marketing campaigns in 2020. So where to start? Tune in.

    For more digital marketing strategies and tactics, visit https://rboa.com/blog

    • 15 min

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