Digital Signage Done Right

Visix
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  • UPDATED SEMIMONTHLY

Our award-winning podcast gives you practical advice from experts on systems, communications, content and design. Whether you’re using digital signage, or just considering it, we help you communicate better.

  1. AUG 19

    How to Secure Your Digital Signage Network

    EPISODE 173 | Mark Malaney, systems engineer for Visix Digital signage is a powerful communication tool, but its connectivity to your network also makes it a potential target for security threats. A breach can lead to downtime, reputational damage or even a compromise of sensitive company data. This episode demystifies the world of digital signage security, breaking down the most common vulnerabilities and risks that every organization should be aware of. We explore actionable, real-world strategies to harden your digital signage deployment against attack. From the fundamentals of network segmentation and data encryption to the importance of physical security and choosing the right technology partners, you'll get a clear roadmap for creating a secure and reliable digital signage ecosystem. Learn about the unique security vulnerabilities of different digital signage media players. Understand common threats like social engineering, malware and man-in-the-middle attacks. Discover best practices for securing your network, including segmentation and encryption. Get expert advice on the importance of physical security and keeping your software updated. Explore key security considerations when choosing hardware and software providers. See the full transcript Want to learn more about digital signage networks? Download our Digital Signage Systems Overview Guide

    41 min

  2. AUG 5

    From Hierarchy to Flatarchy: A Guide to Internal Communications for Different Organizational Structures

    EPISODE 172 | Derek DeWitt, communications specialist for Visix Choosing the right content for your digital signs can feel overwhelming, but an effective strategy is rooted in one key factor: your organization's structure. The way your company is built – whether it's a traditional hierarchy, a dynamic matrix or a decentralized network – fundamentally shapes its culture, workflows and communication needs. This episode unpacks how aligning your visual communications with your company's framework can help you prioritize and produce better messaging. We explore seven distinct organizational structures and give you specific, actionable content ideas designed to reinforce your company’s goals, improve the employee experience and make your internal communications more effective than ever. Identify which of the seven most common organizational structures your company uses. Learn to tailor messaging to the communication flows and cultural values of each model. Discover dozens of content ideas for each of the different frameworks. Understand why a call to action is vital for every message and how to craft one. Explore using audience feedback to continuously improve your digital signage content. See the full transcript HERE Want more content ideas and inspiration? Download our Digital Signage Content Guide HERE

    23 min

  3. JUL 22

    Designing Data for Digital Signs

    EPISODE 171 | Guest: Melissa Sartin, senior creative content artist for Visix Displaying data on digital displays is a powerful way to keep your audience informed, from showing KPIs and production metrics to progress on company-wide initiatives. But how should you design these messages? What are some of the considerations to keep in mind when trying to make complex information understandable and engaging for your audience? It’s more complex than a simple text message, but when done right, data-driven content is inherently eye-catching and incredibly useful. This episode breaks down the key design considerations to ensure your data is not just seen but understood in a matter of seconds. Learn to avoid the most common design mistakes, like information overload. Discover how to intentionally use color, contrast and motion for maximum impact. Understand the differences between data visualizations and data mapping. Get tips on using color and visual hierarchy to "tell a story" with your data. Explore the first steps for success, from planning your goals to testing designs on screen. See the full transcript HERE Get more digital signage design advice in our Masterclass Guide 4: Digital Signage Design HERE

    25 min

  4. JUL 9

    The High Cost of Poor Communication (and How to Fix It)

    EPISODE 170 | Guest: Jennifer Razzano, director of internal communications for 8451 Ever feel like your message gets lost in the shuffle at work? You're not alone. Many organizations grapple with keeping everyone on the same page, and the fallout from communication hiccups is bigger than you might think. In this episode, Jennifer Razzano explains why effective communication is much more than a "soft skill" – it's a vital driver of success. Join us as she unpacks the hidden financial and productivity costs of falling short and learn her expert strategies for building a workplace where people feel heard, valued and connected. How many hours does each employee waste per week on unproductive communication? The answer might shock you. Understand the true financial and productivity costs of ineffective communication. Get stats that prove that communication is a "need-to-have" for organizational success. Discover the crucial role of empathy in anticipating employee needs. Explore how to use the "Think, Feel, Do" model to craft messages that resonate. Hear a framework for building key messages (What, Why, Who, When, What's Next, and How). See the full transcript HERE Get specifics for your screen content in our free Digital Signage Communications Planning Guide

    38 min

  5. JUN 24

    Internal Communications Strategy: Aligning Messaging with Outcomes

    EPISODE 169 | Guest: Alejandra Ramirez,  founder of Ready Cultures Many organizations mistake communications tactics for a cohesive strategy. They focus on pushing out messages without a clear vision of the behavior they want to influence or the business objectives they aim to achieve. This approach often leads to disconnected efforts, confused employees and a failure to build a strong, unified corporate culture. We explore how to move beyond simple message delivery to create a truly strategic internal communications process. Get insight into frameworks and philosophies that turn communication from a reactive tool into a proactive, culture-shaping force and critical driver of your bottom line. And learn how to ensure your communications are designed to elicit specific, measurable actions that move your entire organization forward. • Discover the crucial difference between communication tactics and strategy.  • Understand how communication drives employee behavior, belonging and alignment with company goals. • Learn the 3H framework (Head, Heart, Hands) to make messages more meaningful and actionable. • Explore how to align leadership behavior and incentives with your communication strategy.  • Get a framework for communicating complex news with clarity and purpose.   See the full transcript HERE Get more communications advice with our Free Digital Signage Communications Planning Guide HERE

    32 min

  6. JUN 10

    Coworking Digital Signage: Engaging Content Ideas

    EPISODE 168 | Debbie DeWitt, marketing communications manager for Visix This episode takes a deep dive into the impactful world of digital signage content specifically tailored for coworking environments. From optimizing space management and fostering community to providing valuable resources and promoting internal services, you'll uncover a wealth of actionable strategies. Learn how thoughtfully designed visual communications can transform shared workspaces into dynamic, engaging and highly functional hubs for diverse professionals. Learn why digital signage is a good communication tool for diverse coworking audiences. Hear eight specific content categories with practical message examples for each. Discover how to leverage digital signage to enhance wayfinding and streamline operations. Explore how to use digital signage to promote internal services and boost your brand. Get actionable tips on curating engaging content that automatically updates in real time. See the full transcript HERE Need more content ideas? Grab our free Digital Signage Content Guide HERE

    31 min

  7. MAY 27

    InfoComm 2025 Sneak Peek

    EPISODE 167 | Guest: Sean Matthews, president and CEO of Visix Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s theme with lots of giveaways, inviting attendees to explore our latest offerings and learn about our long history in the AV channel. Discover the new BrightSign player support and the browser-based presentation designer. Explore the rapidly growing electronic paper sign (EPS) solutions and their comprehensive space management applications, from rooms to individual desks. Understand how hybrid work models are driving innovation in digital signage and space management technologies. Get an exclusive sneak peek into the immersive and nostalgic booth experience awaiting visitors, including fun giveaways. Hear about the company's 45-year legacy with the AV channel and their continued commitment to supporting the industry. See the full transcript here See more of what we’re showing at IC25 here

    17 min

  8. MAY 13

    Why Choose BrightSign for Your Digital Signage?

    EPISODE 166 | Guest: Trey Hicks, COO & CSO of Visix, Inc. This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan. We cover the unique advantages BrightSign players offer and how they integrate with AxisTV Signage Suite, giving users more choice when planning their digital signage solution: Understand the core reasons behind BrightSign's widespread adoption. Discover key differentiators between BrightSign and Visix media players. Explore seamless integration of BrightSign players with AxisTV Signage Suite. Get insights into the specific BrightSign models supported and their ideal use cases. Learn about implementation, support and roadmap plans for BrightSign. See the full transcript HERE Learn more about all of our digital signage media players HERE

    24 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Our award-winning podcast gives you practical advice from experts on systems, communications, content and design. Whether you’re using digital signage, or just considering it, we help you communicate better.

Information

  • Creator
    Visix
  • Years Active
    2019 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2019-2023 Visix, Inc. All rights reserved.
  • Show Website
    Digital Signage Done Right