Direct with Corrina & Taylor Motion

Partnerships can be the backbone of any business and it's no different for Grove Cookie Company. Corrina and Taylor are joined by Kalen Olson, Director of Partnerships at Grove Cookie Company. From being recognized as one of Sendoso's top vendors to partnerships with top customers and influencers, Kalen breaks down some of the more strategic campaigns that have fueled growth and enhanced brand visibility. 
Learn how cookies as a service has helped Grove Cookie Company come out on top. 
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Have you heard of the 80/20 rule? Corrina and Taylor's guest, Jolie Shapiro, might have. It's the idea that 20% of your work can get you 80% of your results.

Jolie breaks down her proactive method to job hunting which incorporates things most marketers incorporate in their jobs today—AI and the highly-targeted and personalized outreach. She shares several strategic plays that have not only landed her first interviews but also job offers!

If you're feeling overwhelmed with job hunting, this episode is one to listen to and bookmark!

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Check out the LinkedIn post Jolie references
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Corrina and Taylor are joined by Sue Keith, Corporate Vice President of Ceres Talent, for a special episode. Given the challenges marketers face in today's competitive job landscape, Corrina and Taylor sought to spotlight an expert to share her perspective on how to stand out in a crowded field. Sue provides practical tips that any job seeker can implement immediately to separate yourself from the pack and secure the position.

If you're seeking a concise guide on how to emerge as a leading candidate in the current job market, this episode is tailored for you.


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86% of buyers have already made their decision before ever filling out a form. Corrina and Taylor are joined by Dilara Cossette, practitioner turned founder of Focus Image Pro, for a chat on how she transformed a client's lead and demand generation strategies.
By adopting a holistic approach and closely collaborating with the sales and executive team, she gained a comprehensive understanding of the lead sources and their quality. This collaborative strategy enabled her to make effective changes in the campaigns, leading to a substantial increase in Marketing Qualified Leads (MQLs) and closed revenue opportunities.
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You might be wondering, why are we chatting about ebooks still in 2024? Corrina and Taylor are joined by Lee Moskowitz for a chat about how ebooks can still be effective lead-generation assets and how to get the most out of them.
Lee talks through the creation of the RevOps Salary Guide, which came by way of social listening and research. He recognized this was a topic that his audience was craving but wasn't being served. Lee's strategic approach involved both gated and ungated content, as well as how to nurture them effectively.
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Catch up on the SaaSiest B2B Podcast
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Corrina and Taylor are joined by Ben Regier, who heads up Community Marketing at Commsor. You've likely heard of Ben or at the very least seen him around LinkedIn. He's the Networking Guy, often dressed head to toe in Dino gear.

Ben shares his journey through his career shift from sales to marketing—unpacking his values and principles when it comes to building his personal brand and his approach to building relationships in B2B. He shares how his time as a US Marine to being a Starbucks store manager has shaped his perspective on community marketing. Much like Commsor, Ben's purpose is tied to changing the way we network today.

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Connect over a coffee (or matcha) chat with Ben 

Connect with Direct's hosts, Corrina & Taylor