61 episodes

Lessons in building your real estate business. Tune in to hear top producing agents and experts speak about their experience in marketing, leadership, prospecting, and everything in between.

Your host David Caldwell is a principal real estate broker in Portland, Oregon with Hillshire Realty Group at eXp Realty and a business coach for Tom Ferry.

Direction with David Caldwell David Caldwell

    • Business
    • 5.0 • 1 Rating

Lessons in building your real estate business. Tune in to hear top producing agents and experts speak about their experience in marketing, leadership, prospecting, and everything in between.

Your host David Caldwell is a principal real estate broker in Portland, Oregon with Hillshire Realty Group at eXp Realty and a business coach for Tom Ferry.

    #61 - Yvonne Arnold - Compensation Lawsuits & Professionalism In Real Estate

    #61 - Yvonne Arnold - Compensation Lawsuits & Professionalism In Real Estate

    In our latest podcast episode, we hosted a conversation with industry veteran and top coach Yvonne Arnold. We delved into issues affecting real estate today, including the Sitzer/Burnet verdict and the National Association of Realtors' seemingly lack of focus on professional standards in the industry. We give our thoughts on the oversupply of agents and how that is affecting the quality of service. We examined the changing landscape in realtor compensation, the implications of buyer representation agreements, and the mortgage industry's role. Yvonne shared insightful perspectives on the importance of agent education and professionalism, while dissecting the fast-paced demands of consumers.

    • 1 hr 6 min
    #60 - Jeff Cohen - The Delicate Dance of Real Estate Conversations

    #60 - Jeff Cohen - The Delicate Dance of Real Estate Conversations

    From this episode of Direction there are several lessons you can learn. Here are five key takeaways:



    1. The importance of consistent activity: Jeff Cohen, emphasizes that doing the right activities consistently is crucial for achieving desired results. Even if the results don't show up immediately, staying committed to daily activities will eventually yield success.



    2. The power of focused mindset: Both Jeff and David discuss the benefits of wearing headphones to create a focused mindset. Wearing headphones helps block out distractions and keeps them in an "appointment setting mode" when making phone calls or having important conversations.



    3. Active listening and note-taking: The speaker highlights the importance of actively listening during conversations and using pen and paper to take notes. This helps in retaining information and shows genuine interest in the other person.



    4. Treating speaking as a skill: Jeff encourages treating speaking as a skill, comparing it to a sport. Just as a basketball player would prepare and focus on their attire and mindset for a game, speakers should also consider their posture, clarity, and mental state to deliver a compelling message.



    5. The significance of work ethic: Both Jeff and David emphasize the importance of having a strong work ethic in the real estate industry. Going above and beyond the expected norms, doing more than what is considered sufficient, and consistently working towards achieving one's goals are key factors for success.



    Remember, these lessons are based on the specific episode mentioned, and there may be additional insights and lessons that can be gained from listening to the entire episode.

    • 30 min
    #59 - Kristi Jenks & Janet Miller - Planning For 2024

    #59 - Kristi Jenks & Janet Miller - Planning For 2024

    Welcome back to Direction with David Caldwell! In today's episode, we have two amazing guests joining us, Kristi Jenks and Janet Miller, as we dive deep into the world of business direction and financial planning. We'll be exploring the importance of staying informed, knowing your numbers, and working smarter to reach your goals. From navigating the fluctuating market to understanding the value of proactive communication, our guests share their valuable insights and experiences. Plus, we'll uncover the secrets to transitioning from a salesperson to an entrepreneur in real estate. Get ready for an episode packed with practical tips, personal stories, and thought-provoking discussions.

    • 51 min
    #58 - Debbie Holloway - Explore Strategies for Success In The Changing Landscape of Real Estate

    #58 - Debbie Holloway - Explore Strategies for Success In The Changing Landscape of Real Estate

    In today's episode, we have a very special guest joining our host David Caldwell. Get ready as David sits down with the queen of real estate and real estate teams, Debbie Holloway.

    But before we dive into the conversation with Debbie, David kicks things off by discussing a hot topic in the industry - a lawsuit filed against the real estate industry. She shares his initial agreement with the lawsuit and questions the practice of sellers having to pay the buyer's agent on top of hiring their own agent.

    David takes a look at how this practice differs from other regions, specifically Europe, where the listing agent typically handles both buyer and seller negotiations. He emphasizes the importance of having one's own representative in a transaction and compares it to representing oneself at a trial.

    The discussion then takes an interesting turn as David delves into the current state of the market and the fears surrounding it. He highlights the three common emotions prevalent in the real estate industry - fear, scarcity mindset, and a desire to quit. David shares personal anecdotes and experiences, including being hired to speak about "Seven Tips for a Changing Market" multiple times due to widespread fear among people.

    But amidst all the uncertainty, David reminds listeners about the power of daily activities and tasks in moving forward in the business. He emphasizes the importance of remaining calm and seeing opportunities in the face of change. You'll want to stay tuned as David asks for input on the most crucial tasks agents should focus on daily, regardless of fluctuations in rates and ongoing changes.

    Drawing from their own experiences, David and Debbie share valuable insights on how to identify and seize opportunities in the real estate market. From reaching out to individuals with knowledge or connections to exploring untapped markets, they provide actionable strategies for success.

    And that's just the tip of the iceberg! Debbie also dives into the significance of nurturing relationships, the potential of video texting, and opportunities in specific areas of the market.

    So, whether you're a seasoned agent looking to scale your business or someone curious about the inner workings of the real estate industry, this episode is packed with valuable information and practical advice. Get ready to be inspired and motivated as David Caldwell and Debbie Holloway provide their unique perspectives on navigating the ever-changing world of real estate. Let's dive in!

    • 30 min
    #57 - Courtney La Fosse - Strategies for Attention, Opportunity, and Community Growth

    #57 - Courtney La Fosse - Strategies for Attention, Opportunity, and Community Growth

    In today's episode, we have the pleasure of welcoming Courtney La Fosse, a social media expert, to discuss the importance of focusing on one or two social media channels rather than spreading yourself too thin. Courtney emphasizes the need for a clear strategy, defining target audiences, and the potential pitfalls of trying to be present on every platform. We delve into the nuances of platforms like LinkedIn, Instagram, and YouTube, exploring where attention, opportunity, followers, and community can be truly cultivated. Join us as we unravel the secrets to content consistency, engagement, and ultimately, achieving your social media goals. So, get ready to find your direction and elevate your online presence with Courtney and David.

    • 33 min
    #56 - Janet Miller - Insights and Strategies for Agents in Q4 and Beyond

    #56 - Janet Miller - Insights and Strategies for Agents in Q4 and Beyond

    1. The importance of strategic communication: The episode emphasizes the need to communicate more strategically with people, using buckets and scripts to guide conversations. Effective communication strategies can lead to higher engagement and better client relationships.



    2. The significance of Q4 conversations: The speaker suggests that having more conversations in Q4 is important for building habits and setting goals for the upcoming year. It is crucial to continue engaging with potential clients even during the holiday season.



    3. Understanding the market and client circumstances: The episode stresses the importance of meeting potential clients where they are and understanding their specific circumstances. This includes factors such as being empty nesters with children in college. By understanding their situation, real estate agents can better tailor their approach and services.



    4. The implications of market conditions: The episode mentions that the current real estate market may not be conducive for buying and selling properties. This understanding of market conditions is essential for agents to set realistic expectations and adjust their strategies accordingly.



    5. The need for proactive outreach and salesmanship: The episode reminds real estate professionals of the importance of being proactive and sales-oriented. This includes initiating conversations, asking for business, and showcasing their expertise and value compared to other agents. Being proactive and confident in the sales process can lead to more successful outcomes.

    • 33 min

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