24 episodes

Lessons in building your real estate business. Tune in to hear top producing agents and experts speak to their experience from topics ranging to marketing, leadership, prospecting and everything in between.

Your host David Caldwell is a principal real estate broker in Portland, Oregon with eXp Realty and a business coach with Tom Ferry International.

Direction with David Caldwell David Caldwell

    • Business
    • 5.0 • 1 Rating

Lessons in building your real estate business. Tune in to hear top producing agents and experts speak to their experience from topics ranging to marketing, leadership, prospecting and everything in between.

Your host David Caldwell is a principal real estate broker in Portland, Oregon with eXp Realty and a business coach with Tom Ferry International.

    From $65 million to $100 million with Torie Ellens

    From $65 million to $100 million with Torie Ellens

    Torie Ellens brings over 17 years of Real Estate experience to the table. They specialize in assisting anyone from the first-time homebuyer to the seasoned real estate investor. They also work heavily with relocation buyers and have a frustration-free process for all clients. They pride themselves on being market experts who put their clients first in every aspect. Their areas of expertise are Scottsdale, Phoenix, Cave Creek, Carefree, Peoria, Glendale, Tempe, and Mesa. 

    • 30 min
    What Accountability Through Coaching Looks Like With Sandra Hendrix

    What Accountability Through Coaching Looks Like With Sandra Hendrix

    "Coach Sandra Hendrix has been a financial advisor and founded her own distribution and logistics business. She is currently the Chief Operating Officer for Coldwell Banker México. Since 2016 she's worked as a coach, member of the Tom Ferry International team. In this activity, she loves to grow up and live outside any kind of comfort zone. She coined the concept, her personal mantra, she always learns: when we change the way we see things, things change. This is the best time to be alive in human history, of course. So it's amazing to have great energy, passion is energy so it counts a lot."

    Let's connect + be friends:  Sandra Hendrix https://www.instagram.com/sandra_hendrix_/ https://linktr.ee/sandrahendrix   

    David Caldwell https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell 

    David Caldwell is a licensed Real Estate Broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International.

    • 37 min
    Using Marketing Funnels In Your Real Estate Business with Erica Wolfe & Julee Patterson

    Using Marketing Funnels In Your Real Estate Business with Erica Wolfe & Julee Patterson

    A marketing funnel is a strategy to take a potential customer from becoming aware of your brand to purchasing a good or service. ... Companies use marketing funnels to understand their customers' needs in each stage, optimize their marketing efforts, and generate more sales.

    • 42 min
    Executing On Your Business Plan In 2022 with Janet Miller

    Executing On Your Business Plan In 2022 with Janet Miller

    Janet Miller is a real estate business coach and the creator of No Matter What Journal, a goals journal and quarterly planner that guides you through your year in 91 day intervals.
    Working with Tom Ferry International, the industry’s leading coaching and training company, Janet coaches agents throughout Canada and the United States.

    As coaches, our core values are strive for greatness, embrace innovation, build and maintain trust, deliver value, and execute with relentless discipline. We will work together to set up the schedule, systems, support, and standards you need for a profitable business.

    • 40 min
    Using video to enhance your real estate business with Karen Stone

    Using video to enhance your real estate business with Karen Stone

    Karen’s life has been a series of big, brave moves. Ask what lessons those moves taught her, and she will tell you that moving is scary, people are wonderful, and you should never make assumptions.

    Born in Los Angeles, CA Karen moved to New York a year after graduating from Indiana University, Bloomington where she studied marketing and advertising at the Kelly School of Business and the Ernie Pyle Journalism school. After working for Disney Consumer products in Burbank, CA she moved to New York to work for Nickelodeon Consumer Products. As luck would have it, right before the recession of 2008 she left her stable job and got her real estate license. After practicing in New York for 13 years a life re-evaluation, and the global pandemic, led her to take to the road in 2020 for an aimless cross-country trip to see the country and find her new home. 11,000 miles later she found herself drawn to Park City, UT.

    According to Karen, who’s tag line is “leaving no STONE unturned,” she says “there’s always a ‘hurdle’ to overcome. After practicing in one of the most competitive and challenging markets in the world, my experience allows to identify small issues before they become unfixable problems.” The home sale or purchase process can be intimidating. Buyer clients may need help with financing; sellers may struggle with getting their home ready to put on the market.

    As a Realtor, I never forget that real estate is not about wheeling and dealing -- it’s about home, community, and helping my clients meet their personal and financial goals.?

    As an agent at Sotheby’s International Realty, a global institution, I offer the kind of deep roots and market expertise throughout Park City that you need to find your ideal home or market your current property. My vast network of agents around the world also allows me to connect my clients to other markets, regardless of the need and price point. ?

    As a top producing agent in New York City, with experience in rentals, sales and new development, I bring a higher level of expertise and experience to your real estate purchase or sale. ?

    As a homeowner, investor, and landlord representative, I offer the personal service that only comes from working with an agent who’s actually in the market and who understands and shares your goals.?

    In her free time, Karen enjoys exploring Park City and is working to become a local, including learning how to properly carry her skis. She is the former President of the Metro New York Chapter of the Indiana University Alumni Association and former President of Chapter 24 of Business Network International, of which she was a member for 11 years. Before moving to Park City she regularly performed comedy in Manhattan with other comedians like Jerry Seinfeld, Jim Gaffigan and George Wallace.

    • 27 min
    Facebook Ads For Your Real Estate Business with Ben Larson

    Facebook Ads For Your Real Estate Business with Ben Larson

    In this episode of Direction, David and Ben Larson talk about how Ben uses facebook ads to generate opportunities in his real estate business.

    Ben is a proud owner of ENGEL & VÖLKERS Los Angeles - South Bay, part of an international luxury real estate brand that is well known around the world. He enjoys the opportunity to listen to the needs of each client, guide them with personal attention and conclude with a nurtured relationship. In 1998, Ben graduated from the University of Illinois at Urbana-Champaign with a BS degree in Finance. After graduating, he went into sales and management until 2004 when he started in the real estate industry helping people buy and sell homes and investment property ever since. When not working, Ben enjoys traveling and spending time with his family.

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    • 41 min

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