Commerce Tomorrow

Commerce Tomorrow
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Commerce Tomorrow

Commerce Tomorrow is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.

  1. Dirk & Kelly - A Look Back at 2024, and a Look Ahead at 2025

    2024. 12. 22.

    Dirk & Kelly - A Look Back at 2024, and a Look Ahead at 2025

    It's the end of the year, and the end of an era. In this special episode of the Commerce Tomorrow podcast, Kelly and Dirk reflect on the transformative changes in commerce and at commercetools throughout 2024. They share their favorite moments, discuss industry highlights, and provide a sneak peek into what’s next for the commerce world in 2025. Tune in for insights, laughs, and a heartfelt farewell to this chapter of the podcast.

    57분
  2. Dirk & Kelly - Introducing commercetools Compilations

    2024. 10. 21.

    Dirk & Kelly - Introducing commercetools Compilations

    Special edition! commercetools announced Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer experiences for both end users and commercetools Platform customers. Dirk and Kelly discuss the Fall 2024 Compilations announcement, the impact these features drive, as well as what’s ahead for commercetools in the coming months and the next Compilations showcase. Time stamps: 00:40 What is Compilations? 03:30 High-level themes for Fall 2024 compilations (customer experience, user experience, platform experience) 04:44 Customer Experience 08:29 User Experience 13:33 Platform Experience 19:20 What’s next for commercetools in the coming months & for the next Compilations showcase 20:38 Closing

    22분
  3. Evan Moore, NBCUniversal on the Intersection of Commerce and Entertainment

    2024. 09. 24.

    Evan Moore, NBCUniversal on the Intersection of Commerce and Entertainment

    Is shopping entertainment? Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, answers the question. NBCUniversal uses composable commerce to enable seamless shopping experiences but their unique approach to commerce is also leveraging moments of inspiration (built with their audiences) to the benefit of the brand partners they work with. Evan recounts a key moment when instead of moving an existing audience to a new ecommerce destination, they pivoted to bring the commerce experience to where the audiences already were. If phase one of shoppable television is taking existing content and layering it on top of ecommerce capabilities, then what’s around the corner for phase two? Evan explains what he foresees will be a valuable extension of the entertainment experience. Timestamps: 00:35 - Introducing Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, his role & NBCUniversal’s approach to commerce 02:04 - What has the impact of composable commerce been on NBCUniversal’s business and what innovations is it enabling? 07:06 - What opportunities are composable commerce bringing to NBCUniversal? (use cases, shopper experiences) 16:36 - What do you foresee as the future of commerce in entertainment? What trends are you paying attention to? 25:02 - The intersection between commerce, entertainment and advertising

    28분
  4. Best Practices for a Digital Commerce Project

    2024. 08. 15.

    Best Practices for a Digital Commerce Project

    From airport terminals to what happens when you run along the Hudson river, commercetools has some big news to share. Like Marcia, Marcia, Marcia! (if you know, you know), we’re at it again with MACH MACH MACH. Post MACH Three in NYC, commercetools announces a new CEO and a partnership with Microsoft/Azure. Needless to say, commercetools is not slowing down. For our valued listeners, we’ll discuss best practices for a digital commerce project implementation and what signs to look for that your project is going well. Structuring your company for success is a must - how customer meet ups and your CSMs can help. Finally, Kelly answers the question, “Are you a benevolent dictator?” Timestamps: 01:08 So much is happening! MACH Three, Microsoft/Azure partnership, HIPPA, commercetools new CEO 06:39 Best practices for a digital commerce project implementation 10:17 During the evaluation, what are the signs that a project is going to go well 16:41 Structuring your company for success 18:58 Are you a benevolent dictator? 20:24 Getting the most out of your vendor 26:43 When/how should SIs be used?

    31분
  5. Dirk & Kelly - The Future of Shopping

    2024. 06. 12.

    Dirk & Kelly - The Future of Shopping

    Imagine a world where everyone uses AR enabled by AI—what will shopping look like? Will we all have our own AI shopping assistants? Back again by popular demand, Dirk and Kelly find time in between their travels to explore "The Future of Shopping." With AI rapidly evolving into mainstream use, they discuss its significant impact on digital commerce, retail shopping and consumer behavior. 01:10: Anecdotes from the road 02:38: Reviewing ContentCon & going deeper on content management 08:38: Future of Shopping - how end-customers will be shopping digitally in the future 09:35: Digital commerce penetration as a % of overall retail 16:50: Staggering timeline of commerce revenue numbers 18:50: Technology changing consumer behavior - who wants a digital assistant? 21:30: “Headless” and its future Listing out some exciting heads in the coming future: Desktop (21:38), Social Media (22:39), Super apps (24:38), AR/VR (31:10) 35:30: AI & how it will change shopping 41:20: How will our kids be shopping in 10 years? 44:20: Movies/books, a technology predictor - envision how things will change once everyone simultaneously has access to and sees through AR and enabled by AI

    48분
  6. Making Composable Even Easier

    2024. 05. 29.

    Making Composable Even Easier

    Back by popular demand, we are back with another 1:1 episode where we're going deep on the topic of simplification. Dirk starts by talking through the founding of the commercetools product and original architecture goals, why MACH is mistakenly labeled as "complex" (hint: selection bias at play), how the buyers of commercetools have changed over the years, opinionated vs. unopinionated, the many ways we at commercetools are making our product and composable more generally easier, and where commercetools is positioned in the market. Timestamps: 00:48: Founding principles of the commercetools product 08:42: Selection bias - why MACH is sometimes labeled as “complex” 10:42: How have the buyers of commercetools changed over time 14:12: Opinionated vs. unopinionated 21:00: How are we as commercetools making enterprise commerce even easier? 28:02: How is Dirk feeling about the position commercetools is in the market right now?

    33분
  7. Andy Hoar, Leading Authority on B2B eCommerce Business & Strategy

    2024. 05. 08.

    Andy Hoar, Leading Authority on B2B eCommerce Business & Strategy

    Dirk and Kelly dive into all things B2B commerce with Andy Hoar, one of the world’s foremost experts in B2B commerce. From a modern definition of B2B, to the state of B2B commerce, this episode covers composability in the B2B context, what’s next from Paradigm B2B and a sneak peek into an upcoming digital maturity report from commercetools and Master B2B. https://www.paradigmb2b.com/ https://www.linkedin.com/in/andyhoar/ https://www.linkedin.com/in/dirkhoerig/ https://www.linkedin.com/in/kellygoetsch/ 01:00 Welcome back for a second time Andy Hoar! Personal background/Paradigm B2B Consulting intro 02:28 How does your combine process differ from a traditional Gartner MQ or Wave? 03:45 How Andy evaluates commerce platforms 07:11 “B2B” is a pretty broad term. Define its taxonomy and distinct needs for each? 09:15 What differentiates digitally mature B2B’s from immature B2B’s? 14:15 What's the state of B2B today vs. B2C? What holds back B2Bs as they build out new direct to consumer channels or attempt to modernize? 20:53 Distribution: is connecting distributors w/ the consumer a future model? 23:16 At Elevate you mentioned that all 18 of the 18 vendors you evaluated claimed to be composable. What in your mind equals true composability (in B2B context)? 29:18 What hires do B2B’s need to make (by profile, skills, and temperament) in order to succeed in digital commerce? 35:35 Tell us about your Master B2B classes? 38:47 You work with vendors all the time. What could we do better? Give us your top recommendations

    44분
  8. Paul Hornby on The Very Group's Composable Commerce Journey

    2024. 04. 17.

    Paul Hornby on The Very Group's Composable Commerce Journey

    Recorded live and in-person from commercetools’ Elevate - The Global Commerce Summit in Miami Beach, FL, we welcome Paul Hornby, Director of Digital Commerce Experience at The Very Group which boasts a heritage dating back to the late 1800s. Paul speaks of his journey towards composable commerce.

    23분
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Commerce Tomorrow is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.

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    Commerce Tomorrow
  • 방송 연도
    2018년 - 2024년
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