Marketing Trends

4.8 (276)
营销
半周一更

Marketing Trends is your #1 podcast for all things marketing. Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future. Stay on top of the need-to-know marketing trends... Subscribe now.

12月11日

From Demand Gen to AI: Navigating the New Marketing Landscape

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.

37 分钟
12月4日

Navigating the AI Landscape: Insights from Google Cloud's CMO

Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.

44 分钟
11月13日

Breaking Down Silos: The Role of Fractional CMOs in Modern Organizations

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.

53 分钟
11月6日

AI and the Future of Marketing: How to Embrace Change Without Losing Control

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.

50 分钟
10月30日

The Power of Authentic Leadership

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive.

35 分钟
10月23日

Brand Building and Customer-Centric Marketing at Attentive

On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the customer in all marketing strategies.

49 分钟
10月16日

How The Harvard Business Review Thinks About Content

On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating complex topics while maintaining brand identity. John also offers valuable advice for aspiring creative directors, highlighting the significance of collaboration and design thinking in achieving success.

46 分钟
10月9日

How To Effectively Use Metrics and Data in Marketing

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company's growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.

47 分钟

查看全部 519 集

预告

Welcome to Marketing Trends

This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart, and others? Join host Jeremy Bergeron as he uncovers the answers to those questions and more.

5月1日

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1 分钟

4.8

共 5 分

276 个评分

Practical and inspiring

2022/11/06

Pepper Evans

I find the Marketing Trends podcasts to be both practical and inspiring. A must listen for any marketer—from those starting their careers to seasoned vets. Everyone can learn from their content.
Excellent source of marketing insights

2022/10/15

Xuan2110

I’ve enjoyed listening to many insightful interviews with top marketing executives, Jeremy does a great job hosting and setting up the tone for the conversations, I highly recommend this to anyone looking to learn about marketing trends, best practices and interesting experiences from senior marketers from diverse backgrounds.
Brilliant bite sized content for the busy Marketer

2022/09/15

sureshsundararaj

The team at Mission have struck gold with this bite sized content for Marketers. The material is thought provoking, provocative and human - so relatable. And above all, enjoyable!
Insightful and Inspirational

2022/09/15

E.J.P.O

A lot of fun taking part. A conversation that went below the surface of what it takes to be a marketer today!

Marketing Trends is your #1 podcast for all things marketing. Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future. Stay on top of the need-to-know marketing trends... Subscribe now.