Ditch the Hard Sell: Changing the Game through Serve Calls with John Meese - Episode 121

Ever feel like your sales calls are hitting a wall? It’s time to up your strategy and start adding value to your leads. 🌟

John Meese shares his game-changing “Serve to Sell” framework—7 steps to transform your traditional sales call into a rewarding serve call! From understanding client needs to building lasting relationships, this method is a must-know for anyone aiming to upsell high-ticket services.

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Show notes:

00:00:00 - Introduction: Rethinking Sales Calls
00:01:15 - Meet John Meese: From Sales to Serve
00:03:00 - The Problem with Traditional Sales Calls
00:05:00 - Serve to Sell: Shifting the Focus to Value
00:08:15 - Establishing Relationships: The First Step in a Serve Call
00:12:00 - Exploring Results, Roadblocks, and Resources
00:20:30 - The Triple Yes Recommendation Framework
00:30:00 - How to Handle Objections in Serve Calls
00:35:15 - Hearts Buy First: Understanding Emotional Decision-Making
00:40:00 - Implementing the Serve to Sell Framework in Your Business