Ditching Traditional SaaS Playbooks with Sri Ganesan, CEO of Rocketlane

Dan Balcauski interviews Sri Ganesan, the co-founder and CEO of Rocketlane. They discuss the founding journey of Rocketlane, a top-rated platform for customer onboarding and implementation. Sri shares his background, from his early interest in math and coding to scaling FreshWorks following the acquisition of his first startup, Konotor. They explore the challenges and strategies of expanding Rocketlane's market reach from customer onboarding to professional services automation (PSA), the benefits of in-person sales engagements, and the importance of having a motivated and passionate team. Sri highlights the significance of hiring well and focusing on product development and marketing growth. This episode offers deep insights into strategic scaling and category creation in the B2B SaaS industry.

00:30 Meet Sri Ganesan: Journey from Konotor to Rocketlane
04:07 The Evolution of Rocketlane
05:35 Challenges and Surprises in Scaling
09:50 Navigating Market Categories
19:05 Building Category Leadership
22:25 The Aggressive Approach to Marketing and Product Development
23:24 Challenges in Adopting Non-Lean Strategies
24:20 Leveraging International Talent for Growth
26:12 Scaling and Building a Global Team
28:06 The Importance of In-Person Meetings
34:39 Hiring Company Builders

Guest Links
https://rocketlane.com
sri@rocketlane.com
https://x.com/@srikrishnang