Diving Into Cases of Good Product-Market Fit Partnering - Mary Vue - Revenue Today - Episode # 045

This episode of Revenue Today features Mary Vue, Head of Partnerships and Alliances at Syncari. Today, she lays down a few examples of good B2B-PMF (Product-Market Fit) partnering. Mary also shares some partnership types that can fit well for B2B start-ups.

Takeaways

• Think about where your product helps you fit and what role your partner plays
• You want to establish partnerships that will have meaning to your sales, marketing, and product teams

Quote of the Show

"Even when you start to say, 'I'm going to go and establish some partnerships'. You want to be able to establish partnerships that are going to be meaningful to your ideal customer profile. You don't want to just be shooting a bunch of blanks in the dark." - Mary Vue 

Connect with Mary in the link below:

• LinkedIn: https://www.linkedin.com/in/maryvue/
• Twitter: https://twitter.com/maryvue

Ways to tune in:

• Amazon Music
• Apple Podcast
• Spotify
• Google Podcast
• YouTube: https://youtu.be/6KEho9RSaHs