DMA Email Council: My Dog Ate My Email

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DMA Email Council: My Dog Ate My Email

A podcast all about... email

04/10/2021

Episode 10: Email Personalisation

This time around hosts Komal Helyer and Gavin Laugenie interview Adam Farquharson from Movable Ink. They tap into the topic of how brands can ramp up real-time personalisation, why not everyone is using it and testing to optimize performance during the tenth instalment of the 'My Dog Ate My Email' podcast. You'll discover: Why personalisation is so important How to send at the right time for your individual recipients Advances In technology and the advantages of real-time data

49 min
31/01/2020

Episode 9: How Trusted Housesitters Use Email to Build Their Online Community

Our host Lili talks with Catherine Loftus, Head of Marketing at Trustedhousesitters about how email has supported their customer journey and helped grow their business. Listen to: · Discover how Trustedhousesitters’ managed to get buy-in to support her email program from other teams within Trustedhousesitters· How has email creative evolved over the years · Learn how to fully optimise an email program · Hear Catherine Loftus, Head of Marketing at Trustedhousesitters discuss the challenges they’ve faced and how they’ve dealt with them

1 h y 11 min
09/10/2019

Episode 8: Email Creative

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My Dog Ate my Email Episode 8: Email Creative In this episode, Lili is joined by Dan Lack, Head of Digital at Growth Track, and Elliot Ross CEO of Taxi for email. We are talking about email creative. We cover: Why email creative is so important What is good email creative How has email creative evolved over the years What are the new techniques that are being used Where to get started What are creative no-nos Here are links to some of the resources covered in this episode. DMA Email Really good emails Email on Acid Campaign Monitor Litmus Taxi for email Email.geeks.chat Slack channel Twitter #emailgeeks Women of email Email weekly - Action rocket Find out more about the Email Council and the DMA, here.

1 h y 18 min
02/09/2019

Episode 7: The Death of Email

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My dog ate my email episode 7: The death of email In this episode, Lili talks with Kate Barrett, Founder of e-focus Marketing about the death of email, or the lack thereof. They talk about why it’s the way you use it that’s dead. About how building an effective strategy is the key to keeping your email program alive. They also talk about some of the differences and similarities between B2B and B2C marketing. This along with what each can learn from the other. Find out more about the Email Council and the DMA, here.

1 h y 3 min
19/08/2019

Episode 6: Using Email for Lead Generation and Lead Nurture

Hosted by Lili Boev, email geek and Director of Client Success at Vuture, with guest Susanna Chaplin, Managing Director at ESBConnect. We talk about: How you can use email to drive lead generation Ideas on how to do it well and what to avoid Learning more about your customers How to nurture your customers Find out more about the Email Council and the DMA, here.

53 min
02/08/2019

Episode 5: Why it's so Hard to Engage CMOs about Email

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. With special guest(s): the DMA's Email Council. In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email? Click play to hear the DMA Email Council's answers and insights. Find out more about the Email Council and the DMA, here.

18 min
02/08/2019

Episode 4: Personalisation and Segmentation

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insights, dotdigital. This episode tackles a few questions, like: · What's s the difference between personalisation and segmentation? · Why it's important? · At what point does it become creepy? Find out more about the Email Council and the DMA, here.

1 h y 9 min
02/08/2019

Episode 3: Email Metrics, KPIs, and Measuring Success

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. Episode 3: email metrics, KPIs and measuring success Hosted by Lili Boev, email geek and director of client success at Vuture, with guest speaker Steve Kemish, Managing Partner at Junction Agency. They discuss: · How to measure email success · Challenges with email metrics · The fallacy of benchmarking · Delivery rates · Testing Find out more about the Email Council and the DMA, here.

1 h y 10 min
02/08/2019

Episode 2: Deliverability Keeps Me Up at Night

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My dog ate my email, episode 2: Deliverability keeps me up at night Hosted by Lili Boev, self-professed email geek and director of client success, Vuture, with guest speaker Steve Henderson, head of deliverability, Emarsys Find out more about the Email Council and the DMA, here.

26 min
02/08/2019

Episode 1: Life after GDPR

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My dog ate my email, episode 1: Life after GDPR Episode one tackles GDPR concerns with guest speakers, Lili Boev, self-professed email geek and director of client success, Vuture; Jenna Tiffany, founder and strategy director, Let’s Talk Strategy; and Steve Henderson, head of deliverability, Emarsys. You’ll hear about: · The impact of GDPR on email marketing · The misconceptions surrounding GDPR · The organisational culture shift it has created Find out more about the Email Council and the DMA, here.

38 min

10 episodios

5

de 5

2 calificaciones

A podcast all about... email

Creador

DMA
Años de actividad

2019 - 2021
Episodios

10
Clasificación

Apto
Copyright

© DMA
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DMA Email Council: My Dog Ate My Email