DMN One-on-One Podcasts

DMN (Direct Marketing News)

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DMN One-on-One features candid, in-depth interviews with key leaders in the marketing and martech space

16/01/2020

Cornelius Willis of Clari

Cornelius Willis, CMO of Clari, talks about the importance of RevOps and how AI-driven forecasting plays a role in revenue efficiency and growth

19 phút
10/01/2020

Tom O'Regan on B2B Content

Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.

15 phút
02/01/2020

Daniel Newman on CX in 2030

What will customer experience look like ten years from now? Extensive research by Futurum, in partnership with SAS, might tell us. Daniel Newman discusses the results with DMN's Kim Davis.

24 phút
20/12/2019

Moti Cohen Discusses the Future of Content

Apester is a plug-and-play solution for interactive content, allowing creators to build and distribute engaging content over mobile formats. Its founder and CEO, Moti Cohen, sat down with DMN's Chris Wood to talk about Cohen's early successes and challenges as a young entrepreneur, and his lifelong interest in game theory, consumer behavior and interactive content.

29 phút
13/12/2019

Sara Spivey Discusses Customer Agnosticism

What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."

20 phút
11/12/2019

Sara MacNamara

How to cope with a RevOps journey in the midst of a major merger

16 phút
27/11/2019

Ryan Deutsch of Persado

DMN One-on-One Podcasts

24 phút
23/11/2019

Hilary Headlee

Hilary Headlee of Zoom shares her perspective on the importance of alignment

16 phút

Xem tất cả (265)

DMN One-on-One features candid, in-depth interviews with key leaders in the marketing and martech space

Nhà sáng tạo

DMN (Direct Marketing News)
Năm hoạt động

2014 - 2020
Tập

265
Xếp hạng

Sạch
Trang web chương trình

DMN One-on-One Podcasts

DMN One-on-One Podcasts

Cornelius Willis of Clari

Tom O'Regan on B2B Content

Daniel Newman on CX in 2030

Moti Cohen Discusses the Future of Content

Sara Spivey Discusses Customer Agnosticism

Sara MacNamara

Ryan Deutsch of Persado

Hilary Headlee

Giới Thiệu

Thông Tin

DMN One-on-One Podcasts

Tập

Cornelius Willis of Clari

Tom O'Regan on B2B Content

Daniel Newman on CX in 2030

Moti Cohen Discusses the Future of Content

Sara Spivey Discusses Customer Agnosticism

Sara MacNamara

Ryan Deutsch of Persado

Hilary Headlee

Giới Thiệu

Thông Tin