Do I even matter on the internet?

Existential crises aside, we ask this question (and get asked often as well)- do I matter in the larger scheme of (virtual) things?

Being on social media can be hard both for individuals and brands, and yet there is a reward for consistency, for having opinions and being able to articulate them in ways that benefit us and the people consuming what we put out there.

In this episode, we dive into how businesses and brand owners can play the social media game in beneficial ways, how much is too much, how little is too little, and that utopian sweet spot of social media as a marketing channel.

The Whole Truth Foods made a splash on Instagram recently by....choosing to quit Instagram entirely. Here's an excellent piece on why they did, and what it means for brands to choose not to play some games: https://www.moneycontrol.com/news/business/storyboard18-shashank-mehta-on-why-the-whole-truth-is-on-an-instagram-break-8798041.html

Swiggy, meanwhile, took moment marketing and turned it into a real-life version of Pokemon Go, except this time, we're all looking for the elusive Swiggy partner who prefers to travel by horse.

Several of the examples discussed on this podcast are from active client case studies. If you'd like more details, please reach out to us on LinkedIn on the approach we take, and why we take it.

We're on LinkedIn here

https://www.linkedin.com/in/hasita/

https://www.linkedin.com/in/subhachandrasekaran/

Check out what we do at Motley Crew at www.motleycrew.in

Speaking of existential crises, do check out @nasawebb on Instagram to feel like a grain of sand on a cosmic beach.

©Motley Crew Marketing Services- Hasita Krishna

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