Do It My Way Podcast Deedra Determan

I can’t believe I am on my 100th podcast! What a fun learning experience with ups and downs. I originally wanted to write a book, but realized I am a much better talker than I am a writer, so I shifted my focus to launching a podcast. I have several coaching clients that I have helped launch podcasts so I also thought I better practice what I preach and launch one myself! I get asked a lot of questions about my podcast so I just answer a few of the most common questions for you:
Is my podcast perfect? HECK NO!
Did it take me out of my comfort zone? YES! 
Did it help me learn and grow? YES!
Has my podcast made me a ton of money? NO!
Has it helped brand me as an expert in marketing and business? YES!
Does it provide great advice to business owners and anyone wanting to master marketing? HECK YES!
Is it easy? Some days YES, some days NO!
Since this is my 100th episode, I thought I would do a podcast about what I have learned over the last 100 episodes. If you are thinking of launching a podcast, listen up!

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you money! That is a lot to ask from a brand name!
 

The process of coming up with a brand name is one of the most important steps in establishing your company's identity and creating a lasting impression with your consumers. An amazing brand name can evoke emotions, communicate the company's values, and differentiate you from  your competitors. While there is no one-size-fits-all approach to creating a brand name, there are certain strategies that we use at D2 Branding that can guide you through the process. I am going to share with you five ways to come up with a brand name and give you examples of how companies successfully developed their brand names on the latest episode of the DO IT MY WAY Podcast at https://www.d2branding.com/podcast/!

I have a coaching client I am working with that has an amazing e-commerce product. The founder is an inventor who created an incredible patented one of a kind product that solves a massive problem in their industry. They recently attended a highly visible trade show and got a ton of traffic to their website. Sales were good, but when they looked into their “abandoned cart” customers, they realized they had close to $1 million dollars in abandoned cart orders!
This is a massive problem that needs to be fixed because if they just got 10% of those orders, that would be an extra $100,000 in revenue! I started to do some research that I thought would help anyone out there who has an ecommerce product they are selling on their website and came up with 7 ways to sell more products online on the latest episode of the DO IT MY WAY Podcast.

Producing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention?
To create a great video to use in your Facebook and Instagram ads, there are several key elements to consider:
Grab attention quickly: Facebook and Instagram users have short attention spans, so it's important to grab their attention quickly. Use an attention-grabbing hook in the first few seconds of your video to capture their interest and encourage them to keep watching.
Focus on benefits: Instead of focusing on features, focus on the benefits of your product or service. Use the video to show how your product or service can solve a problem or improve someone's life.
Keep it short and sweet: Facebook videos should be short and to the point. Aim for a length of 30-60 seconds to keep viewers engaged and avoid losing their attention.
Listen to the latest episode of the DO IT MY WAY Podcast where I share examples of three companies that used video that absolutely changed their business bringing massive brand awareness and increased sales!

If you have been listening to this podcast for a while, you know I love Google. If you can get to the top of Google for key terms in your industry, you will win! I get asked all of the time if it’s better to do Google Ad Words or SEO. It all depends on your specific business goal, target audience, and budget.
Google is not a gamble in marketing. If you are at the top of Google for key terms in your industry that people are searching for, you will get leads! It is important to find out how many searches were on Google in your area for those key terms over the last 30 days before you start. If there were 10 searches, it's probably not worth going after, however if there were 100 searches or 1,000 searches, then it makes sense!
Find out if Google Ad Words or SEO is better for your business on the latest episode of the DO IT MY WAY Podcast at https://www.d2branding.com/podcast/!

I do a lot of personal branding coaching and one thing I always say when they are starting is, “You’ll never regret launching your personal brand!” It will follow you wherever you go! Let’s just say you are a well known attorney and you are an expert in your field. No one outside of your field would know this unless you built a personal brand around it and started posting as you are the expert on your social media. Then you create a podcast on a subject you are passionate about or an expert on. Then you decide to launch a website with your personal brand to put your podcasts on and have a place for people to inquire about hiring you. Then you decide to write a book on the same subject and put it on your website for sale. This will lead to speaking engagements that may be for exposure in the beginning and eventually you start getting paid $10,000 to speak for one hour on the subject because you are the expert! Then you are asked to consult businesses and individuals on your expertise and get paid to do it! Do you see how starting to post as an expert on your social media can lead to a full blown business?

 

If you are thinking of launching a personal brand, check out these five steps on the latest episode of the DO IT MY WAY Podcast!