DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make!
Are the Right People in Your Corner?
As business owners, we often feel like we are on an island all by ourselves trying to navigate. Especially when you are a startup and solopreneur who hasn’t hired a staff yet. You have to wear multiple hats to be successful and it can be very exhausting. I’ve realized over the years, there are certain types of people that you need to have in your corner to be successful! Maybe this is a friend, your mom, your spouse, a peer or coach in your life! They say you become the five people you hang around the most! As an entrepreneur, you have to be guarded with where your time and energy goes and the influences in your life.
I will share with you the five types of people that will absolutely elevate your game if you have them in your life. If you don’t have these people, I would find them!
What is your X Factor?
You have to have an X-Factor to stand out from your competition. I was recently coaching a realtor who didn’t understand why he wasn’t getting any traction on social media. I pulled up his posts and they look exactly like every other realtor out there. He posted houses he was selling, pictures of him and the buyer in front of his “sold” sign and really just looked like everyone else.
I said, what is your X-Factor? Why would anyone use you over the next person? He never really thought about that, but realized he must come up with one to stand out. You can’t be like everyone else and win! If you are sitting here listening to this feeling like you are exactly like your competition, it’s time to come up with your X-Factor! Learn the three questions you must ask yourself to create your X-Factor!
5 Marketing Moves to Double Your Revenue!
There are so many fancy things you can do in marketing today and it can be very overwhelming not knowing where to start but I am a big fan of keeping it simple. Once you have a plan in place that works and you are seeing a return on your investment, then that’s the time to start adding some of the fancy things to the mix.
Here are 5 easy marketing moves to double your revenue right away!
Why Lululemon’s “Like New” Program is Brilliant Marketing
I love when I see brilliant marketing at work especially when it’s a leader in an industry doing something for the first time. Lululemon just announced they are launching a “Like New” program where customers can trade in their old gear for store credit while feeling good about contributing to a sustainable cause.
Do You Need An Energy Shift?
Have you ever met someone who had amazing energy? You feel like you just wanted to be around that person feeding off of them every day. They make everyone around them feel great and bring energy to any boring situation. This can be extremely powerful in business! As a business coach, my job is to set the energy in a coaching session every time we meet. I may have a day where I just really don’t “feel like it” but it’s my job! And I find when I do bring the energy I start to feel better too.
Think about energy on a sales call. Your energy on the call sets the tone right away, increases your chances of selling, and allows you to direct the conversation. I’m not talking about fake energy but genuine energy being your true self that shows you are excited about the product or service you are selling.
Remember, YOU control the energy you bring each day!
Here are five tips to live with optimal energy so you can bring it every day!
Stop Avoiding Difficult Conversations
One of the hardest things to deal with as a boss is the difficult conversations you must have day in and day out. As a CEO/Founder, your time is money and how you allocate your time will affect your bottom line which means you don’t have time to stew over difficult conversations. We’ve all been there. You have an employee that is underperforming and it is affecting the entire team. You have a client that is upset and treating your employees unfairly.
None of these situations are fun, but they will most likely happen to you if you are a boss! I have had all of the scenarios happen to me and I have learned the more I avoid the conversations, the more problematic and larger they get.
Here are 5 Ways to Have Difficult Conversations so everyone ends up on top!
The Real Deal!
Deedra is the real deal! She knows what she’s talking about and has helped me with my business. Life changing!