Do It My Way Podcast

Deedra Determan
Do It My Way Podcast

DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding

  1. JUN 26

    Should I Start a Biz With My Bestie?

    I have been thinking a lot about business partnerships lately. I am contemplating partnering up on a business right now and I have a client who is in the process of partnering with her best friend. It all sounds so fun and when you are in the honeymoon phase when all you can think about is making money and having fun!  This is all true, you CAN make money and you WILL have fun, but not every day is going to be an easy road. There are many things to consider before entering into a business partnership with a friend or anyone for that matter. For starters, you need to have a shared vision for where you want the company to go. Is this a fun "side business" or are you looking to build it up and sell it one day or create generational wealth for your family? Those are very different goals and if you don't talk about it ahead of time, it can lead to conflict. You also want to have complementary strengths. When I launched 918moms.com with Melanie Henry, we were exact opposites and it worked! I handled all of the sales and marketing and she was more behind the scenes handling all of the content and operations. It was a match made in heaven! We were able to scale quickly because we weren't lacking the skills needed to succeed between the two of us! Have you ever partnered with your bestie? How did it turn out? I'd love to hear from you! I have compiled a list of all of the things you need to consider before entering into a business partnership with your bestie on the latest episode of the DO IT MY WAY Podcast!

    20 min
  2. JUN 19

    How Martha Stewart Changed the Game For Women

    It’s not every day you get to Zoom with Martha Stewart — the original influencer long before Instagram was even a thing. I was honored to be able to hear her speak this week through the Entrepreneurs Organization sharing her wisdom. She is so inspiring! Did you know she is 83-years-old? Whaaaaat??? I recently watched her Netflix documentary, which gave me a whole new level of respect for her legacy. Here were some key takeaways: ✅ One of the only female stockbrokers on Wall Street in the 1960s ✅ A self-made lifestyle empire ✅ And a masterclass in reinvention after public scrutiny   Can you even imagine being a female on Wall Street in the 60s? She rocked at it too! Hearing her speak live was equal parts wisdom, wit, and wow. Here are a few of my favorite quotes from her from the event: 1️⃣ “Authenticity is the key to a successful personal brand.” 2️⃣ “My association with Snoop is invaluable. It’s expanded my demographic.” 3️⃣ “We are all individuals. We all have a job to do, and we get on with our day.” (On navigating male-dominated spaces) 4️⃣ “Sears was the original Amazon. They just didn’t know how to capitalize on it like Jeff Bezos.” 5️⃣How does she handle scrutiny? “Ignore it. If they criticize one selfie, take another!” 6️⃣ “I had $1.6 billion I could’ve spent on Madison Avenue. Instead, I went to work.” At age 83, Martha is still creating, innovating, and unapologetically herself. What an inspiration to women everywhere!   I can only hope to still be inspiring at that age! I share more about Martha's journey on the latest episode of the DO IT MY WAY Podcast!

    17 min

Ratings & Reviews

5
out of 5
10 Ratings

About

DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding

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