Do You Need Category Design (Or Is It A Choice)? w/ Brad Luttrell

In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about: 

• Whether category design is a choice or a need, and why
• How he rethought his product strategy with a category lens
• What he is doing to build a moat by being radically different

This episode was hosted by John Rougeux and Mike "Damp" Damphousse.

‍

This episode is sponsored by:

Category Design Advisors

BeTheStage.live