Do you want to be cool? Be uncool.

Do you want to be cool? Be Uncool.

By Dayna Mason

Many of us spend a great deal of time trying to be something we’re not. We have our reasons—to fit in, to build business relationships, to win friends and influence people, to avoid scrutiny … to appear “cool.” But the quickest path to true coolness is to quit focusing on being cool. 

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