-3 ДН.

Your relationship with your business - by design or default?

It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of emotions and expectations. Which is why we thought it would be timely to chat to Kim Houdebine Benjamin, a coach who uses Human Design to help us understand ourselves and those we care about on a much deeper level so that we can have more fulfilling relationships.Whether it’s with your partner, your kids, your colleagues, or even your business, we...

32 мин.

4 ДЕК.

Connecting with your audience through emotion

In our previous episode, we talked about how to create personas that represent your intended audience. But what next? How do you use what you know about your audience to communicate in a way that really resonates with them and helps them connect what they need with what you’re selling?Brands grow through emotional resonance. At the heart of great brand messaging is a true empathy for the humans you’re here to help. When you start with empathy, you can offer relevant solutions (not sales spin)...

32 мин.

20 НОЯБ.

Defining your target audience without bias or stereotypes

Without knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage goes: if you’re marketing to everyone, you’re marketing to no one. Really understanding your audience goes beyond demographics - especially in an increasingly diverse world. In this episode we’re talking about how to craft effective, inclusive brand persons (or buyer personas) by digging into the psychographics that drive decisions and avoiding bias a...

32 мин.

6 НОЯБ.

Sustainability reporting for SMEs

In this episode we’re joined by Gina Cook, a Partner at advisory firm, BDO Auckland, who shares more about sustainability - or ESG - reporting. ESG stands for environmental, social issues and governance, and is all about how an organisation can understand, and manage, its environmental and social impacts. Sometimes reporting like this can be hard to start, because we’re not actually sure where or how to begin. Gina shares some simple first steps that we can do as businesses to actually m...

35 мин.

23 ОКТ.

Agencies - how to get the best and avoid the worst of them

We’ve heard horror stories and picked up the pieces of clients who have been burnt by bad experiences or paid high fees for inadequate results. It happens everywhere, not just in marketing. In every industry, there are people who do what they do well and others who let their clients and the industry down. Paying for creative skills for your brand is an investment. How can you be sure you’re getting a good return for your business? In this episode we’re talking about red flags and green f...

35 мин.

9 ОКТ.

Building brand credibility with certifications & standards

Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. So, are certifications and standards the solution to keeping brands accountable to their claims?Certifications and standards are more than just marketing tools, in fact they take some serious commitment to operational KPIs, but they can become a helpful tool to leverage when it comes to sharing your story and diffe...

28 мин.

25 СЕНТ.

Are you an antisocial entrepreneur?

We know that not everyone feels comfortable showing up on social media, and that depending on your business, social media channels are not always the most effective means of reaching the right audience. Social media can be an incredibly powerful tactic within your marketing strategy, but the pressure to show up a certain way can stop you from showing up at all.In this episode we consider the answers to these questions (and more):Does your business NEED to be on social media? What’s ...

24 мин.

11 СЕНТ.

Can cause marketing help you further your own brand’s impact?

Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating why supporting the cause is important to you.Perhaps there’s an organisation whose work resonates with you and you’d like to support their impact in some way. Or maybe, starting your own cause connected to your business is something you’ve considered. Either way, how can you be transparent and authe...

42 мин.

27 АВГ.

How intentional are your values?

So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?We uncover all this and more inside Episode Three:- What are values and why do they matter?- How do you define meaningful brand values that become more than just a poster on a wall?- How do you apply brand values so they truly represent your brand and business, and create differentiation and connection in th...

30 мин.

13 АВГ.

The purpose of purpose

Just another marketing buzzword? We don't think so...Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define...

29 мин.

ТРЕЙЛЕР

Welcome to Collectively - meaningful marketing for ethical entrepreneurs

Welcome! We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business can be the change we need in the world, to secure a more prosperous future for people and planet. If you're starting a business or wanting to inject more purpose into an existing one, join us in these chats and online at www.themarketingcollective.co.nz.

1 мин.

29 ИЮЛ.

Does the first time always suck?

We're kicking off our Collectively podcast with a real and raw chat about doing things for the first time. In here, we discuss what it takes to get started with anything in business, and in life. Imperfect action, imposter syndrome, stepping out of your comfort zone AND tips and tricks for doing some of those marketing things for the first time. It's all in here!Did we suck first time? You decide...

29 мин.

Collectively - Purpose-led business and marketing

Выпуски

Your relationship with your business - by design or default?

Connecting with your audience through emotion

Defining your target audience without bias or stereotypes

Sustainability reporting for SMEs

Agencies - how to get the best and avoid the worst of them

Building brand credibility with certifications & standards

Are you an antisocial entrepreneur?

Can cause marketing help you further your own brand’s impact?

How intentional are your values?

The purpose of purpose

Welcome to Collectively - meaningful marketing for ethical entrepreneurs

Does the first time always suck?

Трейлер

Welcome to Collectively - meaningful marketing for ethical entrepreneurs

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