55 episodes

Welcome to Doing the Opposite: Business Disruptors. CEO of Cloudfm Group Jeff Dewing talks to entrepreneurs, business leaders and outliers about times they have "Done the opposite" by rejecting commonly held beliefs in their business or profession. They discuss the birth of the idea, the push back and revolutions that ensued.

Doing the Opposite: Business Disruptors Jeff Dewing

    • Business

Welcome to Doing the Opposite: Business Disruptors. CEO of Cloudfm Group Jeff Dewing talks to entrepreneurs, business leaders and outliers about times they have "Done the opposite" by rejecting commonly held beliefs in their business or profession. They discuss the birth of the idea, the push back and revolutions that ensued.

    David Allison – Demographics are Nonsense! Values are Key in Properly Understanding People

    David Allison – Demographics are Nonsense! Values are Key in Properly Understanding People

    In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Human Values Expert David Allison. David is focused on changing how we understand ourselves, the people around us, and those we hope to engage with in our work. As the founder of the Valuegraphics Project – the first global inventory of core human values – he has transformed human values into measurable data and created an entirely new type of human-centric insights.

    To what extent does your business or organisation rely on profiling your customer based on demographics?  Are demographics an effective way of grouping people, or are factors such as age, race, gender etc broadly irrelevant when it comes to spending choices?   David Allison discusses the limitations of demographic targeting and the importance of understanding and leveraging values in business and personal life.

    David shares his journey from working in an ad agency to founding the Valuegraphics Project, which profiles target audiences based on core human values. David emphasises that values are the driving force behind decision-making and that demographics are an ineffective way to understand people.

    Data can be incredibly powerful when it comes to deciding upon values. Values drive our every day decision making – if your business is struggling with staff retention, for example, the data could help you understand why. It’s very likely that your organisation’s values are not closely aligned with those of the staff who are choosing to leave.

    David also makes the case that an organisation can’t have values. “The conversation needs to be shifted away from pretending that this inanimate legal entity called a corporation can somehow have values. It can't”, David says. “It can have a set of behaviours that we all adhere to”.
     
    David’s book ‘The Death of Demographics’ is available now.
     
    Hosted by Jeff Dewing
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    • 35 min
    Matt Alder – Levelling up your recruitment practices to benefit both the organisation and the candidates

    Matt Alder – Levelling up your recruitment practices to benefit both the organisation and the candidates

    In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Matt Alder. Matt is a podcaster, author, speaker and consultant focusing on innovation and technology in HR and Talent Acquisition. He is the host of Recruiting Future, one of the world's most popular talent acquisition podcasts, and over the last 20 years has built a reputation as a global thought leader, working with employers to optimise their talent technology strategies.

    Matt explains how he discovered his passion for recruitment, and how he strives to utilise new technologies to make the recruitment process better for everyone – both businesses and candidates.

    Matt shares his wisdom and expertise on the subject of recruitment, talent acquisition and retention. How can businesses find and keep the best people in order to grow? Matt and Jeff discuss the bad practice in the recruitment industry, from scattergun approaches to repeatedly replacing a single candidate. Matt explains how have these practices have become prevalent and how is the industry changing.

    Matt offers a new approach when it comes to approaching recruitment. Matt suggests you shouldn’t hire a candidate purely on the basis of their skills or past experience, but also their ability to learn. “The shelf life of some technical skills is very short. So, if you're employing someone for the long term, it's their ability to fit in the context of that business, but also their ability to learn new skills and then grow within that business.” Furthermore, Matt highlights the importance of hiring people whose values align with that of the company.

    Matt gives examples of businesses who have taken revolutionary approaches to hiring. Timpsons, for example, hired people straight out of prison to give them an opportunity, whilst also filling positions in frontline retail which are notoriously hard to recruit for. It was a win-win, and studies have shown that people employed through an open-hiring program were at least as good as the people who went through a process filtering by skills or experience. 

    Matt and Jeff also discuss retention – how business can better retain talent. One key area here is giving staff autonomy and flexibility when it comes to completing their tasks. Matt explains that many concepts surrounding our perception of work – such as the five day week – are old concepts that no longer apply. “We need a new operating system for work because we're working off something that may not be relevant for the world we now live in.” 
    Hosted by Jeff Dewing


     
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    • 48 min
    Richard Medcalf – How to combine opportunity, inspiration and empathy into a positive lasting legacy

    Richard Medcalf – How to combine opportunity, inspiration and empathy into a positive lasting legacy

    In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Richard Medcalf, Founder and CEO of Xquadrant, which works to help elite leaders scale and create exponentially greater impact, enabling them to make a positive dent in the world without anxiety and frustration. Richard has advised business owners and C-level execs for over 25 years.

    Richard is all about strategy in business; helping leaders to achieve personally, professionally and for a greater good, ultimately leaving a lasting positive legacy. “If we have the opportunities, the resources, the skills, the ambition, the energy, - let's go and make a difference. You only live life once” Richard says. Richard is a firm believer that we should make the most of any opportunities we are given – not everyone will receive equal opportunity so you should make the most of whatever may arise. He tells the story of how he cared for his disabled sister, and how she became an inspiration and the motivation for him to achieve professionally.

    Richard discusses the three games of leadership: playing not to lose, playing to win, and playing to play. He highlights the need for leaders to be strategic and magnetic, inspiring their teams and creating a culture of collaboration. Medcalf also emphasises the importance of seeking feedback and continuously improving as a leader. He encourages leaders to do the opposite and challenge the status quo to drive positive change.

    Jeff and Richard discuss inspiration; how you can inspire your team and how you can become inspired yourself. You need to understand what moves YOU in order to be able to move others. Without being truly inspired yourself, you won’t be able to inspire your team.

    Richard’s book ‘Making TIME for Strategy’ is out now. You can also listen to Richard’s podcast ‘The Impact Multiplier CEO’.
     
    Hosted by Jeff Dewing
    Watch the podcast on YouTube
     
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    • 44 min
    Brendan McGurgan – Transforming and Scaling Businesses through Visionary Leadership

    Brendan McGurgan – Transforming and Scaling Businesses through Visionary Leadership

    In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Executive Coach Brendan McGurgan. Brendan spent 16 years as Group MD of CDE where he steered the business through the financial crisis of 2008 and scaled the business at the same time. In 2020, co-founded Simple Scaling with the sole purpose of inspiring and enabling millions of ambitious leaders to scale with purpose.

    Brendan reflects on the successes he enjoyed at CDE and how they inspired the next chapter in his career – helping SMEs to scale. Brendan admits ‘I had no CEO experience. You don't go to CEO scaling school. Scaling actually wasn't even a thing back then. It wasn't in our business lexicon. But we were just innately wired to grow.’

    Brendan talks through the importance of understanding cashflow. ‘Sales is vanity, profit is sanity and cash is reality’. Brendan makes the case that without understanding cash, it’s impossible for a business to effectively scale. He also shares an example of a business he was consulting, that were sceptical of him when he tried to extend the overdraft. He quickly dug the company out of its overdraft and the financial progress meant they then took Brendan seriously when he attempted to address other areas, such as purpose and vision. 

    Jeff and Brendan discuss the misconceptions around service cost and remuneration; for example when a business may charge £40/hour for a worker who is paid £15/hour. That worker can become disillusioned but taking them through the cost journey and explaining the overheads can enhance their understanding and reduce anxiety or frustration that may come from that. 
     You can buy Brendan’s book ‘Simple Scaling’ now, and listen to the ScaleX Insider Podcast. 
     
    Hosted by Jeff Dewing
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    • 50 min
    Morra Aarons-Mele – Achieving maximum performance by prioritising positive mental health

    Morra Aarons-Mele – Achieving maximum performance by prioritising positive mental health

    In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Morra Aarons-Mele, who is a speaker, entrepreneur, author and podcaster who prides herself on helping people to talk about hard things. Morra knows that taking your mental health seriously is a leadership strength. She hosts ‘The Anxious Achiever Podcast’ and founded the award-winning social impact agency Women Online and created its database of female influencers, the Mission List.

    Morra is driven by the idea that people can be happier at work. She reflects on her career, from early dotcom businesses to US Politics, and the mental health struggles she faced along the way – even when mental health was not something that was openly discussed.  She now works to help people better understand themselves so they can work in a way that better suits their temperament, their personality, and their character.

    Morra explains than managing expectations is a crucial part of managing your mental health. ‘We're driven by invisible expectations that stress us out and often make us really anxious. We don't understand other people's expectations of us. What is the goal here?!’. Clearly defined, realistic expectations are essential in ensuring positive mental health.  

    Morra highlights the factors that motivate employees most; studies show that autonomy and agency are more important to most workers than a pay raise. Also, ensure you utilise your staff effectively by placing them doing what they love. People will naturally be more productive and thrive in an environment where they can excel. Morra is also inspired by the mantra of Cali Yost that work/life balance is a fiction, instead you need to find your work/life fit! Make work work for you, whatever that may look like. 
     
    Hosted by Jeff Dewing
     Watch the podcast on YouTube
     
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    • 45 min
    Ali Khan – How to take ownership of your own health

    Ali Khan – How to take ownership of your own health

    In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Ali Khan, Founder & CEO at SHAPE Global. SHAPE is the System for Health, Attendance, Productivity and Engagement. SHAPE help companies improve their productivity through their people by providing the instruments which assesses the need, and the strategies to optimise every employee’s desire and ability to turn up and perform.

    Ali’s career began as a wireless technology engineer before pivoting into healthcare, and has now made it his mission to change the way we approach healthcare. What if you could pre-emptively work towards preventing illness, stopping people from becoming ill rather than treating them once they are ill?

    How can you take ownership of your own health, rather than relying on medical experts? Education is the key, Ali says. ‘Taking control of your health starts from actually understanding it first’. Ali highlights five key areas where you can manage your own health: sleep, food, drink, stress, and exercise. If you can manage all of those – physically and mentally – you will live a healthy lifestyle, and it starts with education. 
     
    Hosted by Jeff Dewing
     Watch the podcast on YouTube
     
    Discover Cloudfm Group
    Website  |  Facebook  |  Twitter  |  LinkedIn

    • 39 min

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