Don't Cheap Out on Your Brand Plays | Ali Jawin

Data, not drama. That's the motto of The RepTrak Company's marketing team. RepTrak's marketing team uses data to inform the majority of decisions they make, but that doesn't mean they don't take risks. Ali Jawin, The RepTrak Company's Vice President of Marketing, believes strongly in leveraging data to justify marketing spend. In this episode, she explains how her team balances data with creativity, how she communicates the ROI of big brand plays (even when the results don't come until months later) to her broader go-to-market organization, and how, despite operating in countries all over the globe, all of RepTrak's go-to-market teams are able to stay aligned on the end goal. You can connect with Justin on Twitter at @justinkeller and @DriftPodcasts, and Ali on LinkedIn. See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch Read the study on the importance of brand to revenue: https://knowledge.wharton.upenn.edu/article/when-the-going-gets-tough-the-tough-dont-skimp-on-their-ad-budgets/ Learn more about the Forrester New Wave™ Report: https://drift.ly/ForresterWave