Double Dependency, Doubled Risk: Building a WooCommerce Extensions Business With Beka Rice

Beka Rice is the former Head of Product at SkyVerge and has been the Senior Director of Product Management at GoDaddy since 2020. She stepped into her new role after GoDaddy acquired SkyVerge and harnessed her experience to lead product initiatives in WooCommerce.

The topic of this episode: As the WP market matures, we are witnessing sub-ecosystems form and evolve around mega-popular plugins like WooCommerce and Elementor. These market leaders have millions of active installs, offering lucrative opportunities for makers to build add-on businesses that extend these solutions. But many overlook the fact that extending these juggernauts generates double dependency, which comes with benefits, but also more risks. 

Beka shares her story and learnings building SkyVerge, a mega-successful eCommerce business on top of WooCommerce and Shopify, and discusses the pros and cons of creating a WooCommerce extensions business.

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Thanks to Beka for joining us and providing such valuable insights into product development and eCommerce. Join us next week with super-experienced developer and six-product-solopreneur Patrick Posner to find out how to grow your portfolio as a one-man show.

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