DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud

Mark Zagorski is the CEO of DoubleVerify (NYSE: DV), a $3.4B market cap company that provides digital media measurement and verification software to major advertisers and platforms.

In this episode of World of DaaS, Mark and Auren discuss:

• The $100B digital ad fraud economy
• Why marketing data is wrong but works
• The death of cookies and what's next
• Building sustainable independent adtech companies

This episode of World of DaaS was brought to you by Alkemi. Check out alkemi.ai to learn how Alkemi can help you unlock the AI market.

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You can find Auren Hoffman on X at @auren and Mark Zagorski on LinkedIn.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)