Wisenetix Podcast

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Wisenetix Podcast

In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.

  1. Justin Whitley: Patented Technology in Agriculture | Ep. 60

    -5 J

    Justin Whitley: Patented Technology in Agriculture | Ep. 60

    Hello there! In this episode of the Wisenetix Podcast, Justin Whitley, CEO of Drylet Inc., opens up about leadership, growth, and overcoming obstacles in the agriculture industry. He talks about Drylet’s cutting-edge waste management solutions and their exciting move into renewable natural gas. Justin also reflects on how his diverse career, spanning roles from livestock extension to sales and management, has influenced his flexible leadership approach. Catch the episode on major platforms for actionable strategies and valuable business insights. “Having a patented product is a game changer. It’s both exclusive and effective, which makes it easier to sell.” 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Justin Whitley, CEO of Drylet Inc., brings a wealth of experience from his extensive career in the agriculture and livestock industries. With a Master of Science in Animal Science from North Carolina State University, Justin has transitioned through various leadership roles, emphasizing adaptability and innovation. His focus at Drylet Inc. includes expanding the company’s verticals into natural gas and waste management. What will you learn:  (00:00) Highlight(00:28) Introduction(01:46) From sales to CEO(08:43) Multiple business verticals(10:18) Patented products(11:36) Proactive & reactive leadership(19:28) Adapting to diverse industries(25:32) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    28 min
  2. Bryce Van Dyken: Building Strong Customer Relationships | Ep. 59

    17 OCT.

    Bryce Van Dyken: Building Strong Customer Relationships | Ep. 59

    Hello there! In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to learn about essential strategies for driving business development and boosting sales in agriculture. Available now on all major platforms! "Many customers don’t just want a product; they want a relationship where their needs are understood and met." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Bryce Van Dyken holds the position of Regional Sales Executive at AHB Biotechnology, focusing on developing the biotechnology market in the U.S. Midwest. With a background in business development from companies like SearchOne and Jarvis Cole, Bryce leverages strategic management skills to drive sales and client relationships. He holds a passion for agriculture, rooted in his upbringing in Iowa, and brings innovative sales strategies to the industry. What will you learn:  (00:00) Highlight(00:31) Introduction(03:00) Building customer relationships(06:06) Market research and strategy(08:23) Managing traders and distributors(20:00) Challenges in U.S. agribusiness(27:54) Establishing brand awareness(29:18) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    33 min
  3. Dori Kralj: Strategic Agriculture Marketing | Ep. 58

    10 OCT.

    Dori Kralj: Strategic Agriculture Marketing | Ep. 58

    Hello there! In this episode of The Wisenetix Podcast, Dori Kralj from MSD Animal Health talks about the key marketing strategies driving the agriculture industry today. With her deep experience in the field, Dori offers valuable insights on how to launch successful products, connect with swine producers, and use technical content to build brand credibility. Don't miss out on practical tips to boost your marketing efforts in agriculture. Catch the episode on all major platforms! "Technical content plays a pivotal role in providing data-backed confidence to veterinarians and other decision-makers when considering new agricultural products." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dori Kralj holds a Master of Business Administration and a Bachelor's degree in Animal Science from Iowa State University. She is a seasoned marketing professional with experience in managing marketing strategies and product launches in the agricultural and animal health industries. Currently a Marketing Specialist at MSD Animal Health, Dori leverages her expertise to develop impactful marketing campaigns. What will you learn:  (00:00) Highlight(00:28) Introduction(07:13) Key career achievements(10:58) Entering the marketing field(15:13) Launching products(18:48) Leadership in marketing(23:38) Lessons learned(28:48) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    31 min
  4. Antonia Tacconi: Balancing Product Portfolios | Ep. 57

    3 OCT.

    Antonia Tacconi: Balancing Product Portfolios | Ep. 57

    Hello there! In this episode of the Wisenetix Podcast, Antonia Tacconi, Global Portfolio Manager in Animal Nutrition, offers her perspective on the changing landscape of product management within the agriculture and animal nutrition industries. She talks about the challenges of balancing technical, marketing, and sales efforts within a portfolio, the significance of staying attuned to market trends, and the essential role of innovation in addressing industry needs. Tune in to discover how product managers tackle these complexities in agriculture and nutrition. Listen now on your preferred platform! "We need to understand not only our direct customers but also consumer trends, as they will shape the future of our industry." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Antonia Tacconi holds an MSc in Food Science and Technology from the University of Natural Resources and Life Sciences, Vienna, and a PhD in Bioanalytics. She is currently the Global Portfolio Manager for Animal Nutrition at Perstorp Group. With over a decade of experience in product management across various roles, she brings valuable perspectives on innovation and market dynamics in agriculture. What will you learn:  (00:00) Highlight(00:25) Introduction(04:23) Key experiences(09:51) Product vs. portfolio(12:49) Product management(19:25) Innovation and feedback(28:31) Future trends(38:17) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    41 min
  5. Dr. Rebecca Quesnell: Balancing Quality & Efficiency | Ep. 56

    26 SEPT.

    Dr. Rebecca Quesnell: Balancing Quality & Efficiency | Ep. 56

    Hello there! In this episode of the Wisenetix Podcast, Dr. Rebecca Quesnell, COO and R&D Director at TransAgra, talks about fresh approaches to blending digital marketing with business development in the agriculture industry. Drawing on her deep experience in research and operations, she offers practical advice on enhancing operational efficiency and promoting teamwork in smaller companies. Don’t miss this chance to hear from Dr. Quesnell and explore how strong leadership can propel success in the agriculture sector. Catch the episode on all major platforms! "Leadership means showing the way to a better product or function and not just managing the current processes." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Rebecca Quesnell received her Ph.D. in Mammary Gland Physiology & Reproductive Physiology from Kansas State University and completed her postdoctoral training at Cornell University. As the COO and R&D Director at TransAgra, she oversees operations, research, and new product development. Her expertise spans business development, project management, and quality control. In this episode of the Wisenetix Podcast, Dr. Quesnell shares valuable insights into leadership and innovation in agriculture. What will you learn:  (00:00) Highlight(00:34) Introduction(08:49) Leadership and operations(14:34) Team collaboration strategies(20:19) Implementing new technologies(26:34) Balancing quality and efficiency(33:19) Addressing business challenges(39:31) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    45 min
  6. Chris Grant: Customer-Centric Strategies | Ep. 55

    19 SEPT.

    Chris Grant: Customer-Centric Strategies | Ep. 55

    Hello there! In this episode of The Wisenetix Podcast, Chris Grant, President of IHT Group, offers valuable insights on navigating the crossroads of business, marketing, and agriculture. With more than 25 years of experience, Chris shares his unique journey into the agriculture sector, the hurdles he faced in turning around a struggling business, and the significance of putting customers at the heart of every strategy. Tune in to hear practical advice on leadership and growth in both agriculture and marketing. Listen now on your favorite platform! "The key to improving your product is understanding what your customer really needs." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Chris Grant, President of IHT Group in Greater Toronto Area, brings over 25 years of leadership experience in business and marketing. With a background in commerce, Chris transitioned into the agriculture sector, where he now focuses on innovative solutions for the pork industry. His journey underscores the importance of customer-centric strategies and mentorship. What will you learn:  (00:00) Highlight(00:38) Introduction(06:44) Business transition journey(10:54) Customer engagement strategies(13:48) Leadership and vision(20:16) Ensuring product quality(31:04) Advice for risk-takers(34:38) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    38 min
  7. Ariana Bigham: Digital Marketing Tips | Ep. 54

    12 SEPT.

    Ariana Bigham: Digital Marketing Tips | Ep. 54

    Hello there! In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business. "Your brand loyalty starts inside first. Design your brand around your true beliefs and operations."  𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ariana Bigham holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication. What will you learn:  (00:00) Highlight(00:35) Introduction(09:43) Branding and brand strategy(17:15) Keeping customers at the center(23:29) Evolution, not revolution(29:08) Digital marketing in agriculture(36:45) Managing change effectively(39:51) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    43 min
  8. Rick Purnell: Strategic Communication in Ag | Ep. 53

    5 SEPT.

    Rick Purnell: Strategic Communication in Ag | Ep. 53

    Hello there! In this episode of the Wisenetix Podcast, Rick Purnell, Managing Director of Communications at RPR Company, brings his wealth of experience in media relations within the agriculture industry to the table. Rick talks about the changing landscape of communication strategies, the value of building strong relationships with media outlets, and how to effectively match your messaging with current industry trends. Tune in for an engaging conversation on navigating the complexities of media dynamics in agriculture. Catch the episode on your favorite platform! "How we deliver information to media channels has evolved, but the core principles remain unchanged." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rick Purnell, Managing Director of Communications at RPR Company, holds a B.S. in Agricultural Communications from Oklahoma State University. With over 21 years at RPR, Rick specializes in strategic communications, media relations, and agricultural issues. He has led successful media campaigns and developed outreach programs, earning recognition for his work in sustainability and animal welfare. What will you learn:  (00:00) Highlight(00:25) Introduction(09:34) Media preferences(11:32) Media relationships(14:34) Digital formats(17:34) Messaging strategies(24:31) Refining communication(31:11) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    34 min
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À propos

In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.

Informations

  • Création
    Wisenetix
  • Années d’activité
    2022 - 2024
  • Épisodes
    60
  • Classification
    Tous publics
  • Copyright
    © All rights reserved.
  • Site web de l’émission
    Wisenetix Podcast

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