The World Beyond – Michael Mack and the Emotioneers of Tomorrow

The World Beyond – Michael Mack and the Emotioneers of Tomorrow

What effects will AI have on the future? How will the way we enjoy and experience entertainment, music, film, animation, and art evolve as technology advances? Michael Mack, founder and CEO of MACK One, invites you on an incredible journey into the future. Together with his highly esteemed guests, the Managing Shareholder of "the best theme park in the world," Europa-Park, explores the direction in which the amusement industry is heading and the challenges that lie ahead. Always in search of answers: What will the world look like seven years from now? Find out by listening to fascinating conversations in this exclusive time-travel adventure! — MACK One is an international creator and consultant for innovative theme park design, media-based entertainment, and media content. We create and develop ideas for the attractions industry of tomorrow. — This podcast is a MACK One production, recorded at Studio78 in Europa-Park.

  1. Thierry Coup, Chief Creative Futurist at JOCOUP Creative: The Power of Game Engines, AI and 5G will change everything

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    Thierry Coup, Chief Creative Futurist at JOCOUP Creative: The Power of Game Engines, AI and 5G will change everything

    "With game engines, AI, and 5G, you can make the park much more programmable, allowing you to change and tailor the experience for your guests. Based on your guests' data, you can alter the story, and the adventure can take a different turn.“ - Thierry Coup has profoundly shaped the way theme parks are experienced and continues to set new standards in the entertainment industry: He has been behind some of the biggest developments and implementations of innovative attractions for Universal Creative and Walt Disney Imagineering. A few notable examples include "The Wizarding World of Harry Potter“, "Transformers: The Ride-3D" "The Amazing Adventures of Spider-Man“ and "Jurassic World - The Ride." His work has been recognized with numerous industry awards, including honors from the Themed Entertainment Association (TEA). Join podcast host Lukas Metzger, Head of Operations at Europa Park, as he talks with Thierry Coup about the biggest challenges in creating immersive experiences and his vision for the future of entertainment: "It’s all about the mix of real settings, projection mapping, screens, lows and highs and the balance of all those things! It’s like a perfect symphony. But it’s becoming more and more difficult to get a good return on investment because the costs are so high and everything is became so expensive." Tune in to this podcast episode and embark on an exciting journey into the world beyond! -- A MACK One Original Podcast.

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What effects will AI have on the future? How will the way we enjoy and experience entertainment, music, film, animation, and art evolve as technology advances? Michael Mack, founder and CEO of MACK One, invites you on an incredible journey into the future. Together with his highly esteemed guests, the Managing Shareholder of "the best theme park in the world," Europa-Park, explores the direction in which the amusement industry is heading and the challenges that lie ahead. Always in search of answers: What will the world look like seven years from now? Find out by listening to fascinating conversations in this exclusive time-travel adventure! — MACK One is an international creator and consultant for innovative theme park design, media-based entertainment, and media content. We create and develop ideas for the attractions industry of tomorrow. — This podcast is a MACK One production, recorded at Studio78 in Europa-Park.

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