Drive and Convert Jon MacDonald and Ryan Garrow

What is a good return on ad spend?
Just like the question posed in our last episode, there is no simple answer to this. In this week’s episode, Jon and Ryan delve into the importance of tailoring your ROAS goals to your unique brand. They also touch on the aggressiveness of marketing strategy, customer lifetime value, and the benefits of aiming for a lower break-even ROAS. 
Listen to the full episode if you want to learn:

How brands can optimize their ROAS goals
Why brands should consider influencer marketing and dark posting
Why there is no one-size-fits-all approach to ROAS
How analytics can help in determining ROAS 
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow. 

So, what is a good conversion rate? Is there a magic number you should be aiming for or a percentage that, when you reach it, means you’ve hit the big time and you can sit back and relax?

In this week’s episode, Jon and Ryan discuss why there is no one-size-fits-all answer to this question. They delve into the definition of conversion rate and the countless variables that affect it. In the end, their advice is this: a good conversion rate is one that is constantly improving. 

Listen to the full episode if you want to learn:

What variables affect conversion rates
What conversion rate actually means
How to measure conversion rates
What are the challenges in measuring conversion rates
Why you shouldn’t measure yourself against ecommerce benchmarks 

If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow. 

What is the future of digital marketing and online experience?

Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to try and answer this question. 

They discuss the challenges faced by smaller businesses in the ever-changing landscape of attribution models and the importance of thinking outside the box when it comes to driving brand growth. 

From exploring alternative methods of customer acquisition to diving into the world of AI and attribution, this is everything you missed at the Google and Logical Position events!
 
Listen to the full episode if you want to learn:

How GA4 will impact SMBs and larger brands
Why it's important to constantly analyze data 
What the future of attribution and AI looks like
What additional strategies and resources to consider for the holidays
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.

Sending everyone to a Product Detail Page (PDP) without context or information about the brand can be counterproductive in building trust. Landing pages, however, allow for more curated information and more consistent and relevant messaging during the customer journey. 

This is exactly what Jon and Ryan explore in this week’s Drive and Convert episode. They also cover how the lack of educational information on a PDP could make it difficult to convince customers to make a purchase. 
 
Listen to the full episode if you want to learn:

Why landing pages are crucial for building trust and educating customers 
Why alignment between ad messaging and landing pages is important
How landing pages should be optimized for Google Shopping traffic
How context and personalization can improve landing pages and PDPs
How to create and optimize landing pages 
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.

From struggling marketplaces to recent stock turmoil, Jon and Ryan explore the factors impacting traffic and sales in the ecommerce industry. They take a deep dive into how competition, economic factors, and changing consumer behavior are reshaping the e-commerce landscape. 

In this week’s episode, they discuss powerful strategies for driving traffic and sales and how brands can leverage Google's algorithms to their advantage. 
 
Listen to the full episode if you want to learn:

How the decrease in search volume on Google affect transaction and sales volume
What methods Amazon uses to drive traffic beyond search traffic
How brands can leverage Google's algorithm to increase product discovery
Why testing and experimentation are crucial for staying ahead of the competition

If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow. 

It can be difficult to convince new customers to purchase from your site the first time they visit. Instead of driving traffic and new visitors to your site, why don’t you focus on the customers you already have?

This week, Jon and Ryan share how you can leverage nine proven strategies to help you increase average order value. By improving the average order value of your website, you can grow your business without having to invest heavily in additional marketing and advertising. 

Listen to the full episode if you want to learn:

How to find out your customer’s needs 
Nine proven tactics to increase AOV (with examples)
Why social proof is such a powerful tool
How to execute limited offers properly
Why it’s important to remember post-purchase offers
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.