103 episodes

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

Drive and Convert Jon MacDonald and Ryan Garrow

    • Business
    • 4.3 • 18 Ratings

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

    Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive

    Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive

    The digital journey doesn’t end at the checkout.

    Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand. They share real-life examples and explain how to handle customer feedback, utilizing psychological principles and the significance of the post-purchase phase in driving future orders.
    Jon also offers a glimpse into his upcoming book, Behind The Click. 
    GET FIRST CHAPTER FREE AT: thegood.com/BTC
    Listen to the full episode if you want to learn:
    Why the post-purchase is an important part of the customer journeyHow to utilize customer reviews for improvementHow the onboarding process can make or break the digital experienceHow to respond to negative reviewsHow the post-purchase experience impacts future orders If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

    • 27 min
    Episode 101: Is Microsoft Ads Worth Your Time?

    Episode 101: Is Microsoft Ads Worth Your Time?

    Jon and Ryan provide valuable insights into the world of Microsoft Ads. The discussion kicks off with an exploration of recent developments at Microsoft, including the company's rebranding of Bing Ads as Microsoft Ads and its strategic investments in AI. 
    They also delve into the potential and opportunities for advertising on Bing, shedding light on the unique advantages of the platform, such as lower competition and potential arbitrage opportunities.

    Listen to the full episode if you want to learn:
    Why companies should consider leveraging Microsoft AdsWhat are some key differences between Microsoft Ads and GoogleWhat strategies to use when running campaigns in Microsoft Ads How Microsoft Ads differentiates itself from other platforms Which other platforms to consider outside of Google and Microsoft Ads
    If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow. 

    • 23 min
    Episode 100: Our Biggest Lessons From 100 Episodes

    Episode 100: Our Biggest Lessons From 100 Episodes

    Digital experiences are always changing and evolving. 

    So it should come as no surprise that the evolution of AI, automations, and online tools has also shifted some perspectives and progressed certain ways of thinking.

    In this special episode of Drive and Convert, Jon and Ryan share what lessons they’ve learned in the past four years by revisiting some of the earliest episodes of the show and talking about a few recent ones. 

    Here's a brief look at some of the topics they changed their perspectives on:
    No to external automation -> Yes to platform automation You shouldn’t benchmark -> Multi-KPI benchmarking can provide great valuePull back on socials -> Platform shops are performing really well  Look at Google Analytics -> Try exploring other toolsTest everything -> Validate your decisionsFind out what else they changed their minds on! 
    If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow. 

    • 47 min
    Episode 99: Announcing Behind the Click

    Episode 99: Announcing Behind the Click

    Have you ever wondered what goes through your customer’s mind when they make a certain purchase decision?  

    Well, you’re not alone.

    In this episode, Jon and Ryan discuss "Behind the Click", Jon’s upcoming book, which focuses on the psychological principles behind each purchase decision. Jon discusses the inspiration for the book, his approach to writing it, and the overview of the content. He also offers insights into how brands can utilize the information presented in the book to optimize their digital experiences.

    Listen to the full episode if you want to learn:
    What ‘Behind the Click’ is aboutWhat heuristics are and why they’re importantHow to ethically use the insights and strategies in the bookWhat phases of the customer journey are included in the bookHow to write books effectively and efficientlyHow to get your copy of ‘Behind the Click’Get your free chapter: http://thegood.com/btc/
    If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

    • 20 min
    Episode 98: How To Turn Your Google Ads Around

    Episode 98: How To Turn Your Google Ads Around

    Jon and Ryan explore the challenges brought about by the shift to GA4 and how it has impacted Google Ads. Thankfully, there are some steps that companies can take in order to turn things around. 

    They explore the critical importance of feeding the right data into analytics and the impact of setting appropriate goals to stay ahead of the competition. 

    Listen to the full episode if you want to learn:
    What challenges companies are experiencing with Google AdsHow to leverage Google Ads PixelWhy companies need to review and adjust their goals How to optimize product feedsWhy you need to test and measure any changesIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

    • 20 min
    Episode 97: You've Got Data! Now What?

    Episode 97: You've Got Data! Now What?

    Many companies conduct amazing research to understand their customers, but more often than not, this research gets lost and isn’t maximized to its full potential. Quantitative and qualitative data from customer survey results, user testing recordings, and interview transcripts can all lead to important learnings for your organization, so how can you make sure to leverage it? 
    In this Drive and Convert episode, Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.

    Listen to the full episode if you want to learn:
    How to organize the data you’ve collected How to identify patterns and insights from dataHow to map data observations to areas of your business Which areas you can improve based on dataIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

    • 19 min

Customer Reviews

4.3 out of 5
18 Ratings

18 Ratings

Master Oly ,

Engaging and thorough!

Always learning something new from these two. Looking forward to Jon’s new book!

Bona and Team Capsho ,

Great listen!

This podcast offers a well-rounded discourse on digital marketing, shedding light on nuanced strategies in a way that's both engaging and insightful. It's the kind of podcast that opens up new perspectives on the digital landscape, making the commute or downtime more stimulating and informative.

From Bona and Team Capsho

Sparrow Lane ,

Can’t wait to hear more!

Just wanted to say thank you so much for this podcast! Your information is truly helpful and is all about helping the listener improve their website where they’re at (without any ego). Thanks again!

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