In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
Episode 61: How Active Agers Shop Online (And How To Connect With Them)
In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and important ways to connect with this often forgotten about ecommerce audience.
Episode 60: How To Win With Automation
In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisors. They also cover how agencies and in-house teams should adjust their strategies in this new environment.
Episode 59: Why Not Test Everything?
In this episode, Ryan and Jon talk about the risks associated with running high volume or high velocity testing programs. They also explain why a previous episode on rapid testing is a different (and better) approach.
Episode 58: What Happened In Q1-2022?!
In this episode, Ryan and Jon talk about a host of negative market signals – economic inflation, conflict in Ukraine, KPIs being down YOY – and share their advice for how brands should be adjusting their growth strategy.
Episode 57: Do You Need A Website Redesign Or CRO?
In this episode, Ryan and Jon talk about how to know if your brand truly needs a website redesign, or if you're better off investing in an ongoing conversion optimization program.
Episode 56: Building An Online Business
Ryan has been working on building a new home, which requires housing his entire family (including four kids) in the barn! He shares some lessons he's learned about building an online business while going through the home-building experience.
Can’t wait to hear more!
Just wanted to say thank you so much for this podcast! Your information is truly helpful and is all about helping the listener improve their website where they’re at (without any ego). Thanks again!
Applicable and straightforward
Ryan and John give wonderful, applicable, straightforward information for today’s business owner. Their advice is clear and really gets the wheels turning for implementing in your own business. A must listen to keep up with the ever changing world of e-commerce.
If you want your business to be better, subscribe.
Awesome content, communicated clearly without any Jargon. If you are, or want to get serious with your digital marketing and conversion optimization, listen in. Heaps of great advice and real world examples.