Drivetime Marketing Podcast

Julia Carcamo

5.0 (3)
BUSINESS
UPDATED WEEKLY

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

5H AGO

Creating Casino Superfans with Brittany Hodak: Beat Apathy, Win Advocacy

Brittany Hodak breaks down how casinos can turn casual players into superfans—and why apathy is the silent threat to your revenue. We dig into designing story-worthy moments, reducing wait-time friction, and engineering word-of-mouth that compounds via referrals. Plus: a rapid round of Fan, Flop, or Fix you can borrow today. You’ll learn • How to define a casino superfan (and measure the signs) • Simple ways to make waits feel shorter—and more human • Apathy indicators to watch weekly (and how to respond) • A 30-day starter kit to spark advocacy without big budgets Links & CTAs • Connect with Brittany: brittanyhodak.com • Learn more at www.jcarcamoassociates.com/. • Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ • Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

27 min
NOV 6

Beyond the Calendar: A Smarter Way to Build Guest Loyalty

Think you have a loyalty problem? You might actually have a depth problem. This episode breaks down how regional casinos can move beyond promo calendars and start using brand-led loyalty to build relationships that stick. You’ll get quick wins, long-term plays, and a new lens for retention that doesn’t start with more reinvestment. How to build your brand ladder: https://bit.ly/4qKw0cf Get your 90-day Depth Sprint at https://bit.ly/4qpWfEm Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

15 min
OCT 30

Email Marketing That Actually Works (ft. Andrew Kordek)

Email is still one of your highest-ROI channels—if you use it right. In this episode, Julia is joined by email marketing powerhouse Andrew Kordek to explore how casinos can improve welcome series, collect better data, and stop sending one-size-fits-all blasts. Whether you're short-staffed or just overwhelmed by your database, this episode gives you real ways to fix what’s broken. Plus, a fun round of Fan or Flop or Fix that might change how you think about subject lines forever. Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/ and Email Never Sleeps podcast at https://www.youtube.com/@ipost_email Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

32 min
OCT 23

Is Your Casino Website Costing You Guests, Loyalty, and Revenue?

What if your most important team member never clocked out, greeted every single guest first, and quietly influenced their loyalty without ever speaking a word? That’s your website — and if it’s still acting like a brochure, it’s probably working against you. This episode breaks down how casino marketers can turn their website into a loyalty-building machine (and what it's costing them if they don’t). Plus: how AI and changing guest behavior are reshaping how casinos need to think about digital presence. Hear my conversation with Philippa Gamse https://www.jcarcamoassociates.com/stop-flying-blind-website-analytics-for-casino-marketers/ Get the FREE Website Audit Checklist https://share.hsforms.com/1XnPXLNp5RHmfZ6MtC4cAyg1c65y Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

12 min
OCT 16

Why Your Casino’s Loyalty Club Isn’t Enough

Most casino loyalty programs are built on transactional logic — and that’s exactly the problem. In this episode, we break down how to build emotional loyalty, convert uncarded players, and design rewards that feel personal (without bloating your reinvestment budget). Perfect for regional marketers looking to modernize their approach without losing what makes their property feel local and loved. Get the plan at https://www.jcarcamoassociates.com/reframe-casino-loyalty-program-brand-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

17 min
OCT 9

How Casinos Can Win Big with Hispanic Marketing: Insights from José Villa

Most casinos are only capturing 15–20% of their potential Hispanic market—even when that market is right outside their doors. We’re unpacking why translation alone doesn’t work, why Sunday is your sleeper hit day, and what high-ROI channels are worth your budget. Plus, how operational readiness can make or break everything. It's a must for any marketer managing loyalty, events, or media strategy. Get in touch with Jose at sensisagency.com and jrvilla@sensisagency.com Get information on Hispanic marketing at hispanicmarketingcouncil.org Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

27 min
OCT 2

The Skills Smart Casino Marketers Are Prioritizing Now

Smart casino marketers aren’t waiting for headcount to grow; they’re building capability with the team they have. In this episode, we explore the critical skills modern marketers are learning right now, from loyalty and player development to strategic branding and smarter segmentation. If you’re feeling stuck or spread thin, this is your chance to reset and refocus. Tune in for practical ideas to help you build a stronger marketing team before 2026 hits. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

15 min
SEP 25

From Token to Trusted: How Casinos Win Hispanic Guests

Hispanic marketing in casinos isn’t about translating ads—it’s about translating the welcome. Josh LeDuff (former VP of Marketing at Pala, now CMO at Full House Resorts) breaks down what really drives loyalty: Staffing that speaks the language—hosts and frontline teams Environments tuned for comfort, down to the music Entertainment that connects, not panders He also shares why research-first saves budgets—and why Sundays can outperform Saturdays in many markets. You’ll learn A practical approach: segment → target → position, then validate with quick, low-cost research dinners before spending big. Why language-capable staff across the floor (not just hosts) increases comfort, conversion, and spend. How music, wayfinding, TV programming, and menu cues shape comfort—and what to prioritize first. Programming that resonates vs. performs: the case for Sunday concerts and community-driven promotion. Hiring when you’re short-staffed: pay for language, get creative with dual-rate and community influencers to “host” friend groups. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

33 min

5

out of 5

3 Ratings

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Creator

Julia Carcamo
Years Active

2017 - 2025
Episodes

188
Rating

Clean
Copyright

© All rights reserved
Show Website

Drivetime Marketing Podcast