108 episodes

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Drivetime Marketing Podcast Julia Carcamo

    • Business
    • 5.0 • 3 Ratings

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

    How to Transform Your Casino Employees into Brand Champions

    How to Transform Your Casino Employees into Brand Champions

    In the labyrinth of casino marketing, where flashy promos and grand spectacles abound, it is easy to overlook the most valuable asset at your disposal: your employees. By nurturing them as brand ambassadors, you are not just creating a more cohesive, motivated team; you are weaving a narrative that is as captivating as it is authentic.

    Learn more at www.jcarcamoassociates.com/.
    Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
    Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

    • 17 min
    Beyond the Logo: Creating a Powerful Casino Brand Identity

    Beyond the Logo: Creating a Powerful Casino Brand Identity

    Tired of your casino's branding feeling like a gamble? In this episode, we dive deep into the elements that make a casino brand truly unforgettable. I'll share insights to help you move beyond the visuals and create a brand that transforms your casino from the inside out.

    Key Takeaways
    - Understand Your Essence: Uncover the core values and emotions that define your casino's unique identity.
    - Your Brand's Story: Learn how to craft a compelling narrative that resonates with guests and connects with your community.
    - The Power of Employees: Discover why your team members are the heart of your brand and how to empower them as brand ambassadors.
    - Bring Your Brand to Life: Get tips for translating your brand's essence into every aspect of the guest experience – from signage to service.
    - It's More Than a Logo: Learn why a strong casino brand is about much more than just visual design.

    Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

    • 14 min
    Transform Your Casino Brand with a Seamless Journey Strategy

    Transform Your Casino Brand with a Seamless Journey Strategy

    For many industries, guest experiences are the ultimate currency. A seamless brand journey can transform casual visitors into loyal patrons and enthusiastic brand ambassadors. But weaving together countless touchpoints to craft a memorable and impactful brand journey for every guest can seem daunting because the journey is the sum of ALL a guest's interactions and experiences with your casino. It starts when they hear about your casino, includes every physical and digital interaction with your brand, and doesn't end even after they've left the premises. It encapsulates the narratives they share and the memories they cherish.  

    Find more strategies for crafting a seamless brand journey at https://www.jcarcamoassociates.com/10-strategies-for-crafting-a-seamless-brand-journey/

    Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/

    Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

    • 13 min
    Demystifying Marketing, Advertising, and Branding AND How They Drive Casino Marketing Success

    Demystifying Marketing, Advertising, and Branding AND How They Drive Casino Marketing Success

    Casino marketing success hinges on mastering the dynamic interplay between marketing, advertising, and branding. Understanding these interconnected forces is the key to attracting, fostering loyalty, and cementing your casino as the place to be.

    Learn more at www.jcarcamoassociates.com/.
    Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
    Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

    • 15 min
    Your Brand's Got a Voice. Is It Winning Over Players?

    Your Brand's Got a Voice. Is It Winning Over Players?

    Casinos can only thrive if customers return consistently. Loyalty isn't a bonus round for customers, and if you oversee marketing a brand, it's how you stay in the game. A critical component of this loyalty is the harmonious alignment of your casino's brand voice and tone. Today I want to talk about how you can hit the brand voice jackpot!

    Learn more at www.jcarcamoassociates.com/

    Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/

    Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

    Read why you need a brand style guide and download your checklist at https://www.jcarcamoassociates.com/why-you-need-a-brand-style-guide/

    Grab your Brand Voice and Tone Tune-up Kit at https://share.hsforms.com/1d_uvp1V5QlCwOEnpdjV5YA1c65y

    • 12 min
    Carnival of Fortune: Marketing Lessons from Mardi Gras for Casino Marketers

    Carnival of Fortune: Marketing Lessons from Mardi Gras for Casino Marketers

    Explore the colorful streets of Mardi Gras, uncovering the deep-rooted traditions and communal ecstasy that define this legendary celebration. Discover how the spectacle and joy of Mardi Gras offer invaluable lessons for casino marketers aiming to enchant their audiences and create unforgettable experiences.

    Whether you're a casino marketing professional looking to infuse your strategies with creative inspiration, or simply a fan of the rich cultural tapestry of Mardi Gras, this episode offers a treasure trove of insights. So, put on your parade attire, grab a slice of king cake, and let's bring the magic of Mardi Gras to the casino floor together.

    Learn more at www.jcarcamoassociates.com/.
    Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
    Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

    • 21 min

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