Driving Enrollment with Personalized Digital Ads: A Conversation with Sherika Attipoe

In this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun Community College. Sherika shared insightful strategies on how the college has successfully used personalized digital advertising to boost enrollment.

Calhoun is a leading community college in Alabama.

Sherika explains how the institution's focus on personalization and targeted campaigns helps it stand out in a competitive higher education market.

She dove deep into the tactics and tools that work best for Calhoun's diverse audiences.

She highlighted how the college's partnerships, accelerated programs, and workforce development initiatives have become key selling points for prospective students.

Whether you're a marketing professional in higher education or simply interested in the power of digital ads in attracting your audience, this episode is packed with actionable insights and proven strategies that you can apply to your own campaigns.

Key Topics Covered:

[5:15] The unique partnership with Athens State University and how it enhances the student experience.

[10:20] How personalized digital ads and accelerated programs drive enrollment.

[18:00] Platforms that work best for Calhoun's digital ads: Facebook, YouTube, and Twitch.

[22:35] The power of personalization in marketing and how Calhoun uses student success stories in their ads.

[38:00] Advice for small marketing teams on enhancing their digital strategies.

"It's not just about advertising a program; it's about showing potential students that they belong here, that they can see themselves succeeding at Calhoun." – Sherika Attipoe

Connect with Sherika: LinkedIn: https://www.linkedin.com/in/sherikaattipoe/

Resources Mentioned: Calhoun Community College: https://calhoun.edu/

Athens State University Partnership: https://calhoun.edu/calhoun-and-athens-state-sign-new-learning-assessment-mou-to-enhance-educational-pathways/

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How do you use digital ads in your marketing strategy?

Share your thoughts with Sherika and me on LinkedIn!