Drowned in Sound

Drowned in Sound
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Mapping the future: exploring how culture, politics, and the climate crisis are reshaping music. From AI and activism to festival futures and the collapse of local scenes, we treat music as an ecosystem, not just entertainment. Guests include artists, changemakers, and organisers reimagining what music can be. Subscribe and join the conversation. Hosted by Sean Adams, founder of Drowned in Sound.

  1. DiSpatch: Raging at Reading Festival - Backstage with Enter Shikari, Sofia Isella, Cliffords, and more

    5D AGO

    DiSpatch: Raging at Reading Festival - Backstage with Enter Shikari, Sofia Isella, Cliffords, and more

    Is rage the soundtrack of summer 2025? Can joy exist alongside political solidarity when climate change turns fields into dust clouds? Are main stages becoming platforms for resistance? And how do grassroots venues create the community foundations that allow festivals like Reading to exist at all? This DiSpatch captures Reading Festival 2025 as both a celebration and political flashpoint - a weekend where Chappell Roan's euphoric main stage triumph coexisted with Palestine solidarity, climate crisis manifestations, and urgent conversations about the grassroots music ecosystem that supports it all. Sean Adams and Emma Wilkes navigate backstage conversations revealing how artists choose which urgent topics to address when "there's a lot of things happening in the world." From Enter Shikari's pioneering grassroots levy work to Cliffords’ Cork scene community building, the episode maps how small venues create the collaborative culture that eventually reaches festival main stages. These conversations connect individual artist journeys to systemic challenges: venue closures, climate impacts, and the intersection of music with broader political movements. Chapters: 00:00 – Introduction: Festivals as cultural battlegrounds in climate crisis era 05:00 – Chappell Roan: Joy as political resistance on main stage 08:00 – Cliffords on optimism as radical act and Cork scene collaboration 11:00 – Sofia Isella: From classical training to festival mud, building versatile artistry 16:00 – Rage as summer's soundtrack: Artist perspectives on political expression 22:00 – Enter Shikari: Choosing urgent topics and grassroots levy pioneer work 28:00 – Grassroots venues: Community infrastructure beyond music 35:00 – Climate crisis reaches UK festivals: Dust storms and venue sustainability 43:00 – Political solidarity: Palestine flags and artist platform responsibility 47:00 – Reading 2025: Cultural battleground assessment Featured Links: DrownedInSound YouTube Channel - Full artist interviews from Reading Festival DiS Instagram - Behind-the-scenes festival content and artist clips Grassroots Music Venue Crisis - Learn about the £1 levy supporting venues Muse at Reading Festival 1999 - A history of Muse performances at Reading Festival DiS Bookshop - Supporting independent bookstores and music writing Artists Featured: Chappell Roan, Cliffords, Sofia Isella, Enter Shikari, Heartworms, The Linda Lindas, Mannequin P*ssy, Amyl and the Sniffers, Lambrini Girls, and more About DiSpatch: DiSpatch episodes capture music events as cultural moments that reveal broader political and environmental currents. These aren't traditional festival reviews - they're explorations of how live music spaces become essential infrastructure for community building, political discourse, and cultural resistance in the climate crisis era. Continue the Conversation: Email sean@drownedinsound.org with your thoughts on festivals as political spaces Join the discussion in our community forum about venue sustainability Subscribe to DiS newsletter for climate crisis generation journalism

    53 min
  2. Meet The Music Researcher Making Sense of the Techpocalypse

    AUG 19

    Meet The Music Researcher Making Sense of the Techpocalypse

    What happens when the tech platforms care more about engagement and profits than music? DiS meets music & technology journalist Cherie Hu, the founder of Water & Music, who's spent years mapping how tech giants from Spotify's recommendation algorithms to the venture capital funding streaming platforms. She's built one of music's most essential research operations to help fans and artists understand who really benefits from the current system and how best to use the tech of tomorrow.. Chapters 00:00 – Introduction 03:20 – Defining practical futurism and collaborative research 05:40 – From Forbes freelancer to community builder 07:55 – The evolution of Water & Music's collaborative model 12:40 – What collaboration enables now vs. the past 17:25 – Music and media's parallel challenge 22:15 – Building relationships and networks in the attention economy 23:50 – Domain specialisation vs. generalist approach in a noisy media landscape 29:20 – Artists and founders engaging with Water & Music 31:40 – Evergreen content, catalog lessons, and growth strategies 37:25 – Community building fundamentals: patience, trust, and institutional memory 40:05 – Math, music, and creativity 42:10 – Defining what community means 43:30 – Sean's Outro Join the discussion in our community Subscribe to DiS newsletter Guest Links: Water & Music - Independent music industry research Cherie Hu About the Host: Sean Adams is the founder of Drowned in Sound, championing independent music since 2000. Through DiS, he maps music's future while supporting artists and fans building alternatives to platform control.

    48 min
  3. How Lore, DIY Music Scenes & The Cure Inspired This Viral Tiktokker (And What Musicians Can Learn)

    AUG 12

    How Lore, DIY Music Scenes & The Cure Inspired This Viral Tiktokker (And What Musicians Can Learn)

    Nirvana, TikTok, analogue aesthetics, and virality don't usually go together. Meet the creator who is bucking all the trends. How do you build genuine community around music in an attention economy designed for extraction? What happens when Nirvana's DIY punk ethics meets TikTok algorithms? Can analog aesthetics and primary source research create alternatives to clickbait culture? This week, Drowned in Sound founder Sean Adams talks with Royce aka ShoshinBoy - the TikTok creator behind viral music history videos that blend VHS cameras, rotary phones, and deep cultural excavation. From viral Nirvana content (2 million views) to uncovering forgotten Cure folklore, his analog-meets-digital approach reveals how authentic passion can cut through algorithmic noise. Inspired by DIY punk rock culture, ShoshinBoy developed research methodology that prioritises primary sources and contemporary context over Wikipedia aggregation. His anti-gimmick gimmick - talking through vintage technology while analysing YouTube clips of Arctic Monkeys, The Clash, Pavement and many more - started as platform critique but evolved into genuine community building around shared musical mythology. The conversation explores creator economy extraction, the death of mysterious rockstars in parasocial media landscapes, and why nostalgia both preserves and destroys cultural memory. Most importantly, it reveals how DIY ethics can survive on corporate platforms when creators prioritise community service over algorithmic optimisation. Chapters: 00:00 – Introduction 04:30 – Defining journalism 08:37 – Everett True's book to TikTok virality 11:59 – The analog setup: Anti-gimmick philosophy 17:05 – Primary sources vs Wikipedia 24:11 – Creator economy critique 34:04 – Nostalgia as cultural force 42:15 – Alternative funding 45:04 – The future of musical mythology in algorithm-driven culture Quotable Moments: "I think that like. At its core, I just wanna be genuine and, and like I said, I'm only doing this 'cause it's fun and it's what I'm compelled to do anyways." [24:00] "I don't think the idea of selling out exists in the year 2023. Acknowledging the idea that just to even pay rent or, or exist as a creative online in the current economy is, is it's so difficult." [26:00] Continue the Conversation: Email sean@drownedinsound.org with your thoughts on DIY ethics in the creator economy Join the discussion in our community forum about preserving musical mythology Share your experiences building authentic community around music passion Guest Links: @shoshinboy on TikTok - Analog music history through VHS and telephone Shoshin Boy on Instagram Referenced in Episode: Everett True – Live Through This: American Rock In The 90s - The story of the grunge phenomenon by Everett True Careless Talk Costs Lives Magazine - Everett True's magazine mentioned Meta Label - Yancy Strickler's collective-focused creative platform Artist Corps - Creative collective experiment mentioned Simon Reynolds - Retromania - Book on nostalgia culture referenced About the Host: Sean Adams is the founder of Drowned in Sound, an independent music publication that has championed underground and independent artists since 2000. Through the DiS podcast, newsletter, and community, Sean explores how to build a fairer, more sustainable music industry while supporting the artists and fans who make it meaningful. This evergreen episode of the DiS podcast was recorded in 2023 and explores how DIY punk ethics can survive and thrive in platform capitalism, revealing alternative paths for creators who prioritise community building over algorithmic extraction in the attention economy.

    42 min
  4. What Great Music Journalists Hear That Algorithms Miss: DiS meets Ilana Kaplan

    AUG 5

    What Great Music Journalists Hear That Algorithms Miss: DiS meets Ilana Kaplan

    How do music journalists spot breakthrough artists before they become household names? What does it take to get leftfield artists like Zola Jesus into mainstream publications like Vogue? How can music journalists build trust that transforms both interviews and careers? This week, Drowned in Sound founder Sean Adams talks with Ilana Kaplan - the music editor at People Magazine and author of "Nora Ephron at the Movies" (Abrams Books, 2024). Following conversations about discovery and algorithms, this episode explores the craft of music journalism: how experienced writers develop taste, build industry relationships, and create the stories that shape how we discover music. From researching artists at the Barnes & Noble magazine racks to recognising Billie Eilish's potential at a Mercury Lounge show to creating the viral boygenius Brokeback Mountain-inspired cover stories for Alternative Press, Ilana's career journey reveals the human curation that algorithms can't replicate. The conversation covers discovery methods, editorial strategy, the changing definition of "alternative music," and why building trust with artists creates better journalism than aggressive questioning. Chapters: 00:00 – Introduction 04:30 – What journalism means in the misinformation age 08:37 – Ilana's career beginnings from SPIN intern to music obsessive 11:59 – Spotting stars early: the Billie Eilish gamble that paid off 17:05 – Getting Zola Jesus into Vogue: selling leftfield artists to mainstream editors 24:11 – What does 'alternative' actually mean? 25:07 – boygenius desert shoot: spending your own money for viral covers 34:04 – Blacklisted for honest reporting: when PR controls journalism 45:04 – The hope in innovation and how models are changing 53:22 – Sean's Outro Key Takeaways: Discovery requires human curation: The Hype Machine's organic blog aggregation created an outlet for excitement that algorithms can't replicate Trust transforms journalism: Giving artists space to be heard reveals more than aggressive questioning Editorial bridges build community: Getting Zola Jesus into Vogue shows how to connect leftfield artists with mainstream audiences Investment creates lasting impact: The boygenius desert cover succeeded because someone fought for the vision and funded it personally Taste-making is community service: Early discovery of artists like Billie Eilish demonstrates journalism's role in cultural development Continue the Conversation: Email sean@drownedinsound.org with your thoughts on music journalism's craft Join the discussion in our community forum Guest Links: Nora Ephron at the Movies - Ilana's book published October 2024 @lanikaps on Twitter @lanikaps on Instagram Ilana on Bluesky Referenced in Episode: Defector - Writer-owned sports publication mentioned as model The Hype Machine - Music blog aggregator that shaped early 2010s discovery Rob Sheffield at Rolling Stone - The writer who inspired Ilana's career boygenius in AltPress - The cover feature we discuss The Future Is Written - Huck Magazine profile mentioned in outro About the Host: Sean Adams is the founder of Drowned in Sound, an independent music publication that has championed underground and independent artists since 2000. Through the DiS podcast, newsletter, and community, Sean explores how to build a fairer, more sustainable music industry while supporting the artists and fans who make it meaningful. This episode was recorded in November 2023 during Ilana's transition between staff and freelance work, capturing insights about journalism craft and industry navigation during a period of significant media industry change.

    59 min

  5. JUL 29

    How to Use Social Media When You Hate It & Why Streaming Math Ain't Mathin' - Q&A Special

    In this special Q&A episode, DiS founder Sean Adams explores the uncomfortable truths about streaming economics, social media burnout, and why the music industry's success metrics are fundamentally broken. From debunking the myth that millions of streams equal financial stability to reframing social media as an extension of artistic practice, Sean answers your questions and offers practical wisdom for navigating an industry designed to exploit rather than support creators. This episode strips away the glossy veneer of streaming success stories to reveal the harsh mathematical reality: an artist with 25 million streams over a decade might earn just £6,000 annually - less than minimum wage, before expenses. Sean explores why massive streaming numbers rarely translate to sustainable live audiences and how platforms like Spotify actively prevent artists from connecting with their own listeners. Timestamped Chapters: [00:00] Introduction [01:31] What do you tell an artist that has great music but hates social media? [09:46] What will streaming look like in five years? [14:57] Is there still a place for live streaming gigs? [20:37] Does 25 million Spotify streams pay enough to live on? [27:07] The difference between building a fanbase and streaming numbers [32:35] Outro and preview for Part 2 [34:01] Bonus track: Kate Nash on MySpace Key Takeaways: How to transform social media from promotional burden into artistic storytelling extension Recognise the disconnect between streaming numbers and actual audience connection Focus on platforms that enable direct fan communication rather than vanity metrics Consider live streaming only for performances designed specifically for digital consumption Resources Mentioned: Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist by Liz Pelly Benefits' meta-commentary social media approach Moment House platform for curated live streaming Bandcamp for Artists - Direct fan communication model Bandcamp Community Features - Artist-to-fan messaging Questions Answered: Sarah Howells (LinkedIn): Advice for great artists who hate social media Mark Painting (LinkedIn): Will streaming consolidate or fragment in five years? Paul Gaffigan (Email): Is there still a place for live streaming post-lockdown? Tony Moss (Email): Breaking down the 25 million streams success myth Continue the Conversation: Send your questions for future Q&A episodes to sean@drownedinsound.org or find Sean online. What music industry myths need debunking next? About the Host: Sean Adams is the founder of Drowned in Sound, an independent music publication that has championed underground and independent artists since 2000. Through the DiS podcast, newsletter, and community, Sean explores how to build a fairer, more sustainable music industry while supporting the artists and fans who make it meaningful. Next Episode Preview: Part two continues with Sean's analysis of the Disarmed Spotify movement - why musicians are pulling their music and fans are abandoning the platform they once trusted.

    36 min
  6. How to Start a DIY Music Business Before You Feel Ready - Girls Twiddling Knobs on Mission Driven Music Careers

    JUL 22

    How to Start a DIY Music Business Before You Feel Ready - Girls Twiddling Knobs on Mission Driven Music Careers

    What if the very thing that makes you feel like an outsider in the music industry could become your greatest business advantage? How do you build something meaningful when you're convinced you're not qualified? And why might starting before you feel "ready" be the secret to creating lasting change? This week, Sean talks with Isobel Anderson - founder of Girls Twiddling Knobs, one of music tech's most important feminist voices. Following on from the Mary Spender episode about converting online reach into sustainable income, this conversation explores a different path: how small, mission-driven businesses can create industry change without needing massive audiences. From a PhD in Sonic Arts to over 25 million Spotify streams to building Girls Twiddling Knobs into one of music tech's most important feminist voices, reaching thousands of women through courses, community, and her acclaimed podcast, Isobel's journey proves that feeling like an imposter might actually be your qualification. In essence, this episode is about turning industry frustrations into business opportunities, why multiple revenue streams are now reality for musicians, and how to value your work when the world expects creativity for free. Chapters: 00:00 – Sean's Introduction: Building Your Independent Music Business 02:41 – Isobel Anderson intro: From Singer-Songwriter to Sonic Arts PhD 08:12 – Why Sound Design and Production Details Matter 10:08 – Confronting Misogyny in the Music Industry 20:05 – From Facebook Group to Girls Twiddling Knobs 24:41 – Overcoming Self-Doubt When Learning Something New 30:46 – Why Great Producers Are More Than Technical Experts 33:48 – Valuing Your Work and Putting a Price on Creativity 46:40 – Are Musicians as Vital to Society as Doctors? 49:37 – Balancing Music-Making with Building a Business 55:54 – Sean's Outro Reflections Key Takeaways: The 10% Edge: You don't need to be an expert to start teaching others - you just need to be one step ahead of the people you want to help. Start Before You're Ready: "You are not going to ever be ready to do this" - perfectionism is the enemy of progress. Mission Before Money: Purpose-driven businesses can be more disruptive than charities because they can make quick decisions and restructure rapidly. Multiple Revenue Streams Are Reality: Modern music careers require diversified income - it's not a backup plan, it's the plan. Community Over Confidence: Building safe learning spaces can be more valuable than traditional "confidence training." Continue the Conversation: Email sean@drownedinsound.org with your thoughts Join the discussion: Drowned in Sound Community Get more music insights: DiS Newsletter Guest Links: Girls Twiddling Knobs Podcast Isobel Anderson - Artist Referenced in Episode: The Anchoress - Artist managed by Sean Girls Twiddling Knobs special episode - The immersive episode Sean references Delia Derbyshire Day - Celebrating the electronic music pioneer The Oram Awards - Recognizing women innovating in music and sound technology About the Host: Sean Adams is the founder of Drowned in Sound and manages artists including Charlotte Church and The Anchoress. Beyond founding one of the original music blogs, he's worked with BBC 6 Music and co-produced political podcast The Trawl. Through the DiS podcast, he maps the future of music by exploring culture, politics, and the systems shaping how we create and consume music. Note: This conversation originally took place a couple of years ago but feels more relevant than ever as musicians navigate the realities of building sustainable, independent careers. If this episode sparks any business ideas, we'd love to hear about them in three years' time.

    1 hr
  7. Mary Spender - Why Now Is Actually The Greatest Time for Independent Musicians

    JUL 13

    Mary Spender - Why Now Is Actually The Greatest Time for Independent Musicians

    While most music industry coverage focuses on (poly)crisis and collapse, Mary Spender argues we're living through the greatest era for independent artists in history. But, but but... what about streaming economics, venue closures, and platform dependence? Don't worry, we get into it. With over 100 million YouTube views, 34,000 newsletter subscribers, and significant album sales achieved before releasing a single track to streaming, Mary demonstrates there are viable alternatives to industry doom-spiralling. In this conversation, she reveals her strategies for converting YouTube viewers into album buyers, why artists need to think like entrepreneurs, and what she'd build with Spotify's $400 million Joe Rogan budget. Sean also asks her about her recent video about why artists should embrace YouTube. Speaking of which, you will be able to see clips from this interview over on Drowned in Sound's YouTube: youtube.com/@DrownedinSound Timestamps 00:00 Sean's Intro 03:21 What will music be like in 2050? 06:25 Why artists should think like entrepreneurs 12:45 What does the future hold for independent artists? 16:56 The 1000 true fan theory 18:51 Should YouTube be the #1 platform for musicians? 24:36 Researching with an open mind. A rare skillset? 29:45 How to convert an audience from YouTube 34:17 What can the UK government do for music? 36:35 How would Mary spend the $400 million Spotify paid Joe Rogan? 38:39 Is long-form content on the return? 43:29 Sean's Outro Quotable Moments "Technically it's never been a better time to be a musician than today, even though everyone likes to talk about the heyday. But that was for a very lucky few." "If you don't have the grassroots, you don't have the artists in Wembley Stadium. Like you don't have that trajectory." Continue the Conversation📧 Email sean@drownedinsound.org with your questions for future episodes🌐 Join the Drowned in Sound Community📰 Subscribe to the Drowned in Sound newsletter Guest Links Mary Spender's YouTube Channel Mary's website and newsletter The Dire Straits Documentary on Nebula Referenced in Episode Kevin Kelly's "1000 True Fans" essay About the Host: Sean Adams is the founder of Drowned in Sound (est. 2000), manages artists including Charlotte Church and The Anchoress, and has worked with BBC 6 Music. Through this podcast, he maps the future of music by exploring culture, politics, and the systems shaping how we create and consume music. At its peak, Drowned in Sound had over 3 million readers. Stay tuned for details about its 25th anniversary celebrations.

    47 min
  8. DiSpatch: What a Glastonbury First-Timer Found - Hope, Love, Unity, Resistance & Joy

    JUL 5

    DiSpatch: What a Glastonbury First-Timer Found - Hope, Love, Unity, Resistance & Joy

    What does it feel like to attend Glastonbury for the first time? Music journalist Emma Wilkes brings us along for her debut pilgrimage to the UK's landmark musical gathering. She spins us a sonic diary with interviews from Terminal 1 and Laima Layton, along with reactions to some of the politically charged moments of the festival (shouts to Amyl and the Sniffers). Along the way, there are vox pops with strangers, overlooked corners, and moments that slipped under the mainstream radar… 00:00 Introduction 01:51 Pre-festival preparation with Emma Wilkes 03:26 Attendees' expectations of Glastonbury 2025 04:22 First impressions and Thursday observations 06:19 Terminal 1 and an interview with Laima Layton 18:32 The sounds of Worthy Farm 19:12 How does the real-life festival compare to the coverage seen previously? 21:45 The political moments of Glastonbury 2025 30:42 The journey home, the Tuesday after, and a summary from a slightly raspy Emma 34:11 Expectations vs. reality with the people of the festival Mentioned in the episode: Laima Layton In Place Of War GRRRL Terminal 1 Amyl and the Sniffers JADE Seun Kuti Maruja Lambrini Girls Join the conversation: Drowned in Sound Community Email: sean@drownedinsound.org Stay updated: Subscribe to DiS newsletter

    37 min
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4.5
out of 5
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About

Mapping the future: exploring how culture, politics, and the climate crisis are reshaping music. From AI and activism to festival futures and the collapse of local scenes, we treat music as an ecosystem, not just entertainment. Guests include artists, changemakers, and organisers reimagining what music can be. Subscribe and join the conversation. Hosted by Sean Adams, founder of Drowned in Sound.

Information

  • Creator
    Drowned in Sound
  • Years Active
    2015 - 2025
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © The Sounding Limited
  • Show Website
    Drowned in Sound

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