E 118: Leading ADWEEK  into a Tech-Forward Future with Will Lee, CEO, ADWEEK

In this podcast episode, Kathi Sharpe-Ross interviewed Will Lee, CEO of ADWEEK, about his career journey and the evolving landscape of the advertising and marketing industry. Will shared his experiences of reinventing himself and recognizing his strengths through various stages of his life. He discussed the shift in media companies towards focusing more on individual human brands and the growing importance of engagement in advertising.

The episode also delved into the role of AI in business and the necessity for companies to embrace and harness its potential. The conversation underscored the need for resilience, adaptability, and creativity in the rapidly changing business environment.

Will emphasized the significance of new technologies in revolutionizing industries, particularly in advertising and marketing. He spoke about the reinvention of ADWEEK events, aiming to make them more meaningful and valuable for attendees, and highlighted the role of these technologies in informing and educating the industry.

Some powerful takeaways from today’s episode:

• Align career paths with strengths and pivot as needed.

• Human brands and engagement are reshaping the advertising industry.

• Utilize AI for enhanced productivity and informed decision-making.

• Focus on outcomes and integrate content for impactful experiences.

• Build and showcase your personal brand for growth and success.

Links:

Will Lee’s LinkedIn: https://www.linkedin.com/in/willwlee/

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