22 min

E.15 with Masoud Kalantari and Luke Buckberrough Nowhere: A podcast about the unexpected ways geospatial tech affects our lives

    • Technology

On this episode of Nowhere Podcast we’re joined by Masoud Kalantari, CEO of The Rubic, and Luke Buckberrough, Chief Growth Officer at The Rubic. The Rubic is a development company that specializes in creating autonomous robotics and industrial automation solutions.

Supply chain is not something most people have great knowledge about, yet it represents one of the largest industrial ecosystems in the world. When you break it down, there are several points to consider: product storage, inventory management, order fulfillment, packaging and labeling, and receiving. It’s an expansive process.

This can also be a very intensive process, especially when it comes to the demands on human time and energy, as well as operational budget. However, humans are flexible and adaptable, which is something automation has lacked previously. The Rubic aims to offer this flexibility using robotic design.


The robots created at The Rubic are designed to map a warehouse using a combination of lidar technology and a camera vision system. They use AI learning technologies to remember what can be found where, gaining the ability to efficiently fulfill their duties over time—no barcodes required.

Anything that can be automated likely will be automated in the future, and that includes the supply chain industry, but spans across industries too. Using AI technology and robotics inside a warehouse setting allows a business to maximize their spaces in ways they couldn’t before. It helps reinforce the workforce, and it can save a business money too.

On this episode of Nowhere Podcast we’re joined by Masoud Kalantari, CEO of The Rubic, and Luke Buckberrough, Chief Growth Officer at The Rubic. The Rubic is a development company that specializes in creating autonomous robotics and industrial automation solutions.

Supply chain is not something most people have great knowledge about, yet it represents one of the largest industrial ecosystems in the world. When you break it down, there are several points to consider: product storage, inventory management, order fulfillment, packaging and labeling, and receiving. It’s an expansive process.

This can also be a very intensive process, especially when it comes to the demands on human time and energy, as well as operational budget. However, humans are flexible and adaptable, which is something automation has lacked previously. The Rubic aims to offer this flexibility using robotic design.


The robots created at The Rubic are designed to map a warehouse using a combination of lidar technology and a camera vision system. They use AI learning technologies to remember what can be found where, gaining the ability to efficiently fulfill their duties over time—no barcodes required.

Anything that can be automated likely will be automated in the future, and that includes the supply chain industry, but spans across industries too. Using AI technology and robotics inside a warehouse setting allows a business to maximize their spaces in ways they couldn’t before. It helps reinforce the workforce, and it can save a business money too.

22 min

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