E#269 Nail Your Messaging

This is an excerpt from a recent webinar hosted by Melanie White and Sharon Curtain.

We discussed the importance of clear messaging in attracting clients. And we know that it can be challenging to find coaching clients, often lacking due to a lack of market research and understanding of the target market's problems and solutions.

In this session we discussed using the brand ladder tool to craft resonant messaging for brand positioning and niche engagement.